The IAI Group has acquired AtomStore, strengthening its position in the digital world
Who? The IAI Group, owner of the IdoSell , has acquired a majority stake in AtomStore , a company specializing in solutions for medium-sized and large online stores.
Why? The acquisition aims to strengthen the IAI Group's position in the digital world and expand its offerings for e-stores seeking professional and advanced solutions.
Who is it for? Companies operating in the digital world that want to take advantage of even more advanced digital technologies.
Background to the topic
AtomStore is a platform for digital businesses, developed since 2010, whose clients include brands such as Cocolita, DeeZee, HalfPrice, and iSpot.
The company specializes in comprehensive solutions for medium-sized and large retailers, offering services in analytics, design, and implementation of online stores.
The IAI Group, known for IdoSell, serves thousands of online stores, providing them with modern tools for managing online sales.
The acquisition of a majority stake in AtomStore will allow the IAI Group to further strengthen its market position and provide customers with an even broader range of e-commerce support tools.
The agreement also includes the option to purchase the remaining shares in the coming years.
The importance of transactions for the digital world
The acquisition of AtomStore is a strategic step that allows the IAI Group to reach more demanding customers seeking advanced sales solutions. Despite the acquisition, both companies will continue to operate independently under their own brands, maintaining their existing business model and the flexibility to deliver services to customers.
By integrating the two companies' technologies, businesses can expect new, innovative solutions that increase the efficiency of online sales.
This transaction will increase the IAI Group's GMV by PLN 2 billion annually, further underscoring its impact on the Polish digital sector.
Benefits for customers and companies
- Advanced tools for the digital world – the integration of IdoSell and AtomStore systems will provide even better solutions for e-shops.
- Better support for entrepreneurs – the experience of both companies will enable more effective consulting and implementation of innovative technologies.
- Greater stability and development – investments in modern technologies will translate into increased competitiveness of Polish companies on the international market.
- Optimization of sales processes – implementing modern automation systems will allow salespeople to better manage their business.
Practical tips for businesses
- Monitoring new products – entrepreneurs should follow changes in the IAI Group and AtomStore offer to take advantage of new solutions.
- Analysis of new opportunities – it is worth considering switching to more advanced technologies for the digital world offered by the merged companies.
- Sales automation – entrepreneurs can optimize processes thanks to modern online store management systems.
What will be the impact of this transaction on the digital world?
The acquisition of AtomStore by the IAI Group represents a significant shift in the Polish digital world. The consolidation of these two companies could lead to the dynamic development of online sales support tools, which will translate into increased efficiency and competitiveness in the Polish digital sector.
Experts predict that the two companies' collaboration will lead to the introduction of innovative solutions that will facilitate e-business management for entrepreneurs. Further expansion into foreign markets is also possible, contributing to an even greater expansion of Polish digital technologies.
Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
