Google Analytics 4 e-commerce tool
Google Analytics 4 (GA4) is the new version of Google's web analytics tool, which eventually replaced the previous Universal Analytics in July 2023.
for whom?
GA4 is aimed at online businesses that want to analyze user activity on their websites and mobile apps. This tool can prove very useful regardless of industry. It's essential for any e-commerce business.
for what purpose?
- Traffic Tracking and Analysis : GA4 allows you to track visits, user behavior, traffic sources, and other data related to website or app traffic.
- Understanding user behavior : Allows you to analyze how users use the website, how they navigate between pages, how much time they spend on individual subpages, and whether they perform specific actions (e.g. click on buttons, fill out forms).
- User experience optimization : Based on GA4 data, you can make improvements to your website to increase its usability and adapt it to user expectations.
- Content personalization : By analyzing data, GA4 allows you to better tailor content to user preferences.
- Conversion Tracking : GA4 lets you track your goals, allowing you to understand what actions lead to desired results, such as making a purchase or signing up for a newsletter.
GA4 was introduced as the successor to the previous version of Google Analytics, known as Universal Analytics. GA4 replaced Universal Analytics as a more modern analytics tool, offering more advanced features and better analysis of data related to website and mobile app traffic.