SEO - positioning
SEO, or Search Engine Optimization, is a set of strategies and activities aimed at improving a website's visibility in organic search engine results. The goal of SEO is not only to rank a website in the top 10 of Google searches but also to achieve an increase in ROI (return on investment).
When deciding on SEO activities, it's worth collaborating with professionals to achieve the best possible results. Especially since in today's age of artificial intelligence (AI), which can be used to create millions of pieces of content for websites and online stores, the battle is no longer just for the TOP 10 results in Google's organic search; SEO success relies on showing your online store's results in Google's AI overview, the so-called AI Overview, and in Google's AI mode.
As a long-time e-commerce consultant, we've created a modern SEO, SEO, and AI SEO model based on a unique combination of SEO and content. Our Humanized Content Generator creates unique and effective content, and by combining it with technical SEO, we not only increase visibility but also significantly increase conversions from organic searches and AI queries
What do we offer in terms of positioning?
tangible benefits and real effects
Cooperation with swiatcyfrowy.pl will bring you real benefits and effects, such as increased visibility in the search engine, in the Google AI review, in the Google AI mode, as well as in the response results of LLM models such as ChatGPT; as a result, you gain greater customer trust, greater online visibility and increased sales
we focus our activities on obtaining sales (clicks and conversions)
The actions taken by SEO consultants will facilitate the purchasing process of your customers, while increasing the conversion rate
a team of experienced SEO, positioning, and content specialists
Experience in the SEO industry is a very important element, because it is the observation of algorithms, the knowledge base and the ability to analyze that can bring you the best possible results, especially the combination of SEO and appropriate content
constant contact with the caregiver
It's important to have contact with the person responsible for SEO activities in your store or on your website. This will significantly facilitate collaboration, decision-making, and implementing changes to the website
regular reporting of results
continuous analysis and clear and transparent reports will allow you to constantly control the positioning process, you will be able to assess its effects yourself, because we regularly present over 50 parameters of your e-commerce
transparent contract
a simple, short and easy-to-understand contract, as well as transparent terms of cooperation, are the best incentive for further cooperation
true content marketing - unique, engaging and effective content
We've created a unique e-commerce tool— the Humanized Content Generator —that creates a wide variety of unique content essential for your online store or website. The generator creates relevant content for your e-commerce, relevant to the current status and position of your online store, in accordance with relevant SEO guidelines and the current state of Google algorithms and LLM models.
appropriate formats for e-commerce
Using the Humanized Content Generator, we create blog articles, category descriptions, product descriptions, and e-commerce names, i.e. content that is currently essential to increase visibility and conversions
content-driven SEO - synergy of positioning and content
High-quality content is the key foundation of your SEO strategy and online visibility. Our SEO Content Total is the epitome of SEO effectiveness for your e-commerce business.
Building website visibility in search engines
a higher position in search results increases the chances of your website being noticed by potential visitors, generating more traffic and conversion opportunities
Increasing brand awareness
Higher brand awareness also translates into greater customer loyalty, increasing their willingness to choose products or services offered by your brand
Increased sales
An effective SEO strategy helps in attracting organic traffic and traffic from AI models, which in turn increases the chances of conversions and generating more revenue for the company
Self-financing campaigns
over time, properly conducted positioning will start to translate into profits, and therefore, sooner or later the funds allocated for SEO will pay off
image of an expert
By maintaining a blog tailored to your industry, you gain the image of an expert – a topical authority – in your field. This will increase the credibility of your online store
Increasing the number of potential customers
More traffic generates a greater chance of conversions. An online store's growing popularity can positively impact its search engine rankings
cooperate with us
What does positioning include?
On-site positioning
This is the optimization of a website whose activities are focused only on a specific website.
For example:
- ensuring internal linking;
- diversifying texts with appropriate phrases;
- optimization of headlines and meta titles;
- improving the quality of content on the website;
- structure optimization.
Off-site positioning
Actions implemented outside the website that is being positioned.
For example:
- acquiring links naturally;
- manual link acquisition;
- adding links manually.
Technical optimization
Its purpose is to make it easier for search engine robots to visit and index pages.
For example:
- improved page loading speed;
- error correction (e.g. 404);
- introducing website responsiveness;
- robots meta tag optimization.
do you have any questions?
What are the Types of Linking?
The process of adding hyperlinks (links) to other pages within the same website. These links connect different pages or articles on a given website, allowing users to easily navigate between them. Internal links are an important element of a website's structure and positively impact SEO as well as user experience.
The process of placing links from one website to another. External linking supports SEO and positively impacts the website's visibility by Google search engines.
Links from other websites to our website affect the site's ranking in search engines. The quality and credibility of the site from which they link are also important.
links placed on our website leading to other domains; placing links redirecting, for example, to reliable research or reports, increases the credibility of the website, which may translate into a position in Google searches;
what types of link attributes are there?
When a link has the rel="nofollow" attribute, it means that the link should not pass link juice (ranking value) to the target page. In practice, this means that search engines may ignore the link in terms of its impact on the target page's ranking.
the noopener attribute prevents the opened window from accessing windowopener, which protects against potential attacks.
prevents information about the opening website from being passed to a newly opened window or tab. This security feature helps protect the user's privacy.
e-commerce tools we recommend for SEO
to properly conduct a pre-audit, audit, traffic source analysis, to report SEO, to create content and monitor it – therefore, to draw the best possible conclusions from SEO activities, it is worth using dedicated tools.
A free but well-developed tool for analyzing user traffic on your website. Reports provide insights into your website's audience (gender, age, device), traffic sources, behavior, and conversions, among other things
A dedicated content generator for a specific store or website, a proprietary solution from swiatcyfrowy.pl; thanks to this e-commerce tool, we can create relevant content: relevant blog articles, relevant category descriptions, relevant product descriptions, and relevant e-commerce names for SEO.
It's also a free Google tool that allows you to measure website or online store traffic. Reports provide information on page visits, views, CTR, and search engine rankings
a tool that allows you to analyze potential traffic on your competitor's website. Using Senuto, you can identify the phrases that generate the most traffic on a specific website and their seasonality;
the tool is designed to facilitate, among other things, comparing the estimated traffic of your website with the competition and facilitating the identification of keywords;
the tool enables the analysis of link profiles and the determination of traffic on competitor domains resulting from organic traffic;
How long do you have to wait for SEO effects?
The first visible results of our SEO can be seen after about three months. This is when your website will begin to show increased visibility and clicks. Another effect will be increased conversions, meaning more orders. However, SEO results often take longer to appear – it all depends on the specific positioning of your e-commerce site. A newly launched store will have different results than a website or store with a longer history. To achieve the best and fastest SEO results, we recommend choosing the SEO Content Total service, which combines a synergy between technical SEO and relevant content.