building and managing an e-commerce team
Building and managing an e-commerce team – a comprehensive service from Świat Cyfrowy
Creating an effective e-commerce department is one of the most important prerequisites for developing online sales today. At Digital World, we understand that many companies need more than just individual specialists or five external agencies: they need an efficient, well-coordinated, and competent e-commerce team that delivers results . In particular, they need people to execute and implement the e-commerce activities necessary to increase website visibility and, consequently, sales. That's why we offer a service to build and manage such a team from start to finish.
For years, we have been creating and managing e-commerce structures for companies across various industries—from technical and wholesale to retail and service. Our work model combines operational experience, knowledge of digital tools, and practice in building sales, e-commerce, and marketing teams . For many clients, we have created the first e-commerce teams in their company's history, which today account for a significant portion of e-commerce operations and revenue.
Why is it worth entrusting it to us?
Because we don't build a "team on paper." Our approach is based on real-world implementation, practice, and efficiency. It's a proven and cost-effective operating model that works in real life—not just in PowerPoint presentations.
What does the process of building an e-commerce team look like?
1. Needs Diagnosis and Organizational Analysis:
We begin by understanding your company—e-commerce goals, resources, challenges, and market. Based on this, we design an e-commerce team structure that will work within your business model.
2. Recruitment and Skills Selection:
We conduct recruitment or support the internal process. We look not only for skills but also for alignment with company values. We select roles such as e-commerce manager, marketplace specialist, copywriter, SEO/SEM, analyst, customer service, UX, and others – depending on your needs.
3. Selection of tools and equipment.
We select and configure the set of tools necessary for the team's work: sales platforms, communication tools, data analysis systems, CRM, project management systems, CMS, marketing automation systems, and more. We provide technical implementation and training in their use.
4. Team Onboarding and Induction:
New team members receive clear goals, responsibilities, procedures, and an action plan. We provide onboarding documentation, timelines, onboarding processes, and periodic mentoring sessions with our experts.
5. Training and Skill Development
We organize workshops and training sessions in SEO, Google Ads, content marketing, platform management, analytics, sales strategy, and more. The team grows with the business.
6. Team and Task Management:
We can provide interim management or team leadership externally. In this format, we assume responsibility for task planning, execution, KPI monitoring, and performance reporting. We collaborate with the company owner or management on a weekly and/or monthly basis.
7. Monitoring, Optimization, and Scaling:
We continuously analyze team activities—checking effectiveness, responding to market changes, and implementing new solutions. Our goal is a team that not only performs but also continually develops.
What do you gain?
- A professionally built e-commerce team – without having to build everything from scratch yourself.
- Saving time and money – thanks to a ready-made operating model and reducing the costs of making recruitment errors and, in particular, lower operating costs by definition.
- Access to know-how and tools that work and are proven in practice.
- Full control over the process – you receive reports, schedules and results of activities.
- A team ready to achieve your sales goals and develop your online store.
Who is this service for?
For companies that want to:
- start online sales from scratch or in a new model,
- develop an e-commerce department without having to build the department and internal competencies, which is always an expensive and time-consuming solution,
- take advantage of expert experience and proven solutions,
- implement an e-commerce department with measurable results.
How can we start?
Let's meet online or by phone to discuss your situation and needs. We'll present a specific action plan and propose a collaboration model tailored to your goals and organizational capabilities.
Do you want to build your own e-commerce department?
Contact us and see how we can help you build a team that will lead your business to success in the digital world.