e-commerce audit (online store audit)
An e-commerce audit, also known as an online store audit or website audit, is a comprehensive and useful tool, consisting of many elements, necessary to assess the current situation and position of e-commerce (an online store or website). During the audit, we not only verify the online store or website itself, check and evaluate sales channels and traffic sources, but also examine the store's environment – including the position and activity of competitors in the digital world. We critically analyze what influences sales, store traffic, and its visibility. We utilize the necessary tools for this purpose. The online store audit itself is the first stage of cooperation with the client and is a fundamental step that should be completed before work on an e-commerce strategy begins.
e-commerce audit elements
- comments regarding, among others: home page, menu, categories and subcategories, products, information sections, promotions sections, campaigns, news, sections regarding offers and brands, contact and others;
- evaluation of elements such as: footer, page speed;
- SEO audit,
- Sales channel audit,
- Traffic source audit,
- budget audit,
- Content audit,
- UX / CX audit,
- Competition audit,
- legal and security audit
- and others…
e-commerce audit tools
- We use many professional e-commerce tools to substantively evaluate the performance of your e-commerce
- see the list of e-commerce tools we use and which we use when performing an online store audit – link
e-commerce audit effect
- the result of the online store audit is a document with comments and proposed solutions to the problems found;
- the result is a starting point for the client: where we are today in terms of the position of our e-commerce solution, but at the same time the client receives proposals for specific solutions, how selected parts of the store should look or work
- This is the perfect start for preparing a new and effective e-commerce strategy.
order a free e-commerce pre-audit
If you're unsure whether you want to commission a paid full e-commerce audit from us, order a free e-commerce pre-audit . for free , and we'll also provide you with suggestions and proposed solutions for your e-commerce.