Google Tag Manager e-commerce tool
Google Tag Manager is a free tool from Google for managing tags on websites and online stores, allowing you to add, edit and remove tags directly from the user interface, without the need to directly interfere with the e-commerce code.
for whom?
It is intended primarily for webmasters, website administrators, but also for internet marketing professionals (e-commerce specialists) who want to effectively manage conversion tracking, traffic analysis, and website SEO optimization.
for what purpose?
Conversion Tracking: Google Tag Manager allows you to easily add and manage conversion tracking tags, allowing us to monitor user activity on your website and analyze the effectiveness of our marketing campaigns.
Traffic Analysis: We may use Google Tag Manager to track website traffic, which helps us understand user behavior, identify trends, and make informed decisions about website optimization.
Personalization of user experience: With Google Tag Manager, we can tailor website content and functionality based on user behavior, which can help increase engagement and conversions.
On-page SEO optimization: Google Tag Manager allows you to implement tags related to on-page SEO optimization, which helps you analyze linking, assess page quality, and identify technical issues that affect your visibility in search results.
Google Tag Manager allows you to create advanced organic traffic reports, analyze linking, assess website quality, and identify technical issues, supporting an effective online positioning strategy.