Google Trends e-commerce tool
Google Trends is one of many free tools available from Google. This tool allows us to check the popularity of topics and phrases of interest over time and in a given region on the web (search). Among other things, it allows us to properly plan our e-commerce campaigns or prepare a suitable content plan for our content, as well as to optimize our e-commerce strategy.
for whom?
Google Trends is designed for all individuals and companies who want to better understand the preferences, interests, and behaviors of internet users over time (months). It is especially useful for internet marketing professionals, market analysts, journalists, and researchers who strive to track trends and changes in online behavior.
for what purpose?
Search Trend Analysis: Google Trends allows you to monitor the popularity of specific keywords over time and how they change across geographic regions. This allows you to better understand user preferences and predict changes in demand for a given product or service.
Seasonal Trend Identification: This tool allows you to analyze the seasonality of searches, which is particularly useful for companies planning marketing campaigns or sales strategies.
Interest Comparison: Google Trends allows you to compare interest in different keywords, allowing for a better understanding of user preferences and competitive analysis.
Location and Demographics: This tool provides data on the location and demographics of searchers, allowing for more precise targeting of marketing campaigns.
Google Trends is an indispensable tool for anyone who wants to stay up to date with internet search trends and use this information to more effectively plan marketing and e-marketing activities.