Hotjar e-commerce tool
Hotjar is an analytics tool that allows website owners to better understand user behavior on their sites.
for whom?
Hotjar is ideal for website owners, who will be able to more easily understand user behavior on their sites. Marketers can also easily use Hotjar to analyze the effectiveness of marketing campaigns, improve user interactions, and increase engagement and conversions.
for what purpose?
Tracking user behavior : Hotjar collects data about user interactions on the website, such as clicks, page scrolling, form entry, and activation of interactive elements.
Heatmaps : Hotjar's biggest strength is generating heatmaps that visualize where users are most likely to click, scroll, or spend the most time. This allows you to identify the most engaging areas of a page and those that are being overlooked.
Surveys and Feedback : Hotjar allows you to create surveys and collect feedback from users about your website. You can ask about their experiences, expectations, or suggestions for improving the site.
Report generation and data analysis : Hotjar offers the ability to generate detailed reports and analyze collected data, allowing you to better understand user behavior and make more informed decisions about website optimization.
These features make Hotjar an invaluable tool for website owners, marketers, and UX/UI designers who want to increase the effectiveness of their sites by better understanding and responding to user needs.