Google Search Console
Google Search Console is a tool provided by Google that allows website owners to monitor and optimize the visibility of their websites in Google search results by providing information about indexing, page errors, and organic traffic data analysis.
for whom?
Google Search Console (GSC) is a tool that is primarily aimed at webmasters, website administrators, SEO (Search Engine Optimization) specialists and website owners.
for what purpose?
Search engine visibility monitoring: Information about a website's visibility in Google searches.
Indexation issue identification: Identifying issues with Google's indexing of a page. With GSC, you can check whether all relevant pages are indexed, whether there are any indexing errors, and whether there are any issues with content accessibility for search engine crawlers.
Keyword analysis: Monitoring which keywords are driving organic traffic to a page. This helps you tailor your SEO strategy to actual user searches.
Backlink analysis: GSC provides information about backlinks pointing to a given page, allowing you to assess the quality of your link profile and monitor for malicious links.
Issue reporting: The tool warns about potential website security issues, such as malware attacks or an insecure version of the website (HTTPS).
Using Google Search Console is crucial for website owners to understand how their website is performing in Google search results and what steps to take to improve online visibility