SALESmanago
SALESmanago is one of the leading marketing automation platforms not only in Poland but also in Europe and globally. SALESmanago offers virtually unlimited possibilities for automating marketing activities. Innovative solutions, such as Digital Body Language and real-time personalization, allow for better tailoring offers to customer needs.
dynamic web push
a comprehensive sales tool, powered by Customer Data Platform (CDP) and artificial intelligence (AI), which enables the delivery of personalized 1-to-1 offers as part of multi-channel marketing campaigns.
search engine turbocharger
Search acceleration based on artificial intelligence recommendations, natural language processing, customer insights, and voice search
customer data platform
Create comprehensive customer profiles by combining information from various sources into a single database. Manage data using a single customer identifier and deliver personalized communications tailored to customer preferences.
marketing automation
Create comprehensive strategies that improve conversions across all stages of the customer lifecycle, spanning multiple communication channels. Design an unlimited number of flexible scenarios tailored to user actions and transactions on your website.
Cinderella AI
technology allows you to find and present products with a similar or matching appearance and style to the one you are looking for
personal shopping inbox
Create comprehensive omnichannel processes that increase conversion efficiency at every stage of the customer journey. Develop an unlimited number of diverse scenarios tailored to user actions and transactions on your website.
website automation
Automate the dynamic, real-time display of personalized, one-to-one content to anonymous and tracked users. Based on their behavior and transactional profiles, this approach aims to increase engagement and conversion.
preference center
Create a customer preference space where customers can independently manage their interests, choose the most advantageous offers, and express their purchasing intentions. Focus on zero-party data and expand comprehensive customer profiles.
hyper segmentation center
Powered by artificial intelligence, Hyper Segmentation no-code transcends the boundaries of traditional segmentation, enabling instant targeting of key audiences in real time. All this is available with a single click across all communication channels.
SALESmanago challenges
E-commerce marketing has become one of the most dynamic yet demanding areas of modern business. Increasing competition, rising customer acquisition costs, complex omnichannel experiences, and growing customer expectations for personalized relationships and tailored content make achieving satisfactory conversion rates and return on marketing investment increasingly difficult.
Additionally, e-commerce marketers must cope with the fragmentation and rising costs associated with marketing technologies. This, in turn, leads to a dependence on IT activities and other specialized skills. This results in slower strategy implementation, decreased efficiency, and an increasingly challenging task of achieving expected revenues.
It was in response to these challenges that the SALESMango tool was created.
advantages of SALESmanago
RFM analytics and automation
Segmenting customers and automating actions based on their transactional profile is becoming
a key element of an effective marketing strategy. Analyzing data on purchase frequency, transaction value, and recent purchase dates allows for precise tailoring of marketing campaigns.
mobile marketing automation
Integration with APPmanago enables the effective use of collected data to personalize messages. By analyzing user behavior, the content of push notifications can be tailored to their individual needs and preferences. Additionally, geolocation allows notifications to be sent at the most opportune time, tailored to the user's current location
predictive product recommendation engine
An innovative algorithm that tailors the recommended product list to user behavior and preferences is a key element of an effective shopping experience. This unique algorithm considers both current user activity and past transactions to create personalized recommendations.
personalized dynamic emails
Creating personalized product recommendations
for dynamic emails becomes even more effective thanks to the ability to use a predictive recommendation engine or define your own sets of conditions.
personalized dynamic content on the website
Dynamically managing content on a page, defining when and to which users it should
be displayed, and modifying
page elements are key elements of an effective content personalization strategy. Additionally, using personalized pop-ups and sidebars is an effective way to attract user attention.
precise monitoring of website visitors' contacts
Monitoring user behavior on a website involves collecting data about
their interactions with the site. Several
user monitoring tools exist, allowing you to track various aspects, such as URLs visited, button clicks, screen scrolls, products and articles viewed, videos watched, and dynamic elements used, such as calculators or forms.
website content optimization
Conducting A/B testing for various
elements such as contact forms,
landing pages, dynamic product recommendations
, and pop-ups is an important step in optimizing user experience
integration with Facebook Lead Ads
Integrating your SALESmanago account with your company's Facebook fan page can be very beneficial for
streamlining the generation and import of new
contacts into your database, as well as for better use
of this communication channel.
automatic sales chat
Integrating an automated assistant synchronized with Messenger can significantly improve customer service, answering questions, and helping users find the products they are looking for.
connect all your apps and platforms
Integrate all your applications and platforms that collect and process customer data into one complete ecosystem. Leverage the full customer information available within your company. Consolidate this data into a single platform using ready-made plug-ins that are compatible with external platforms, speeding up and simplifying the integration process. Alternatively, use an open API to transfer data to a variety of standard and custom systems.
SALESmanago benefits
Companies that use marketing automation achieve impressive results. Using SALESmanago in your store results in:
increasing sales conversion rates . Marketing automation allows stores to increase the number of transactions with the same number of online store visits.
improving the effectiveness of email marketing . Dynamic emails can generate up to 900% more link clicks than traditional emails, where each recipient receives identical content.
increase in average basket value . Personalized offers in emails can increase the average value of a single transaction by up to 30%.
Increased website engagement . Thanks to dynamic website content, users who have access to personalized content show 50% greater engagement compared to those who see standard, non-personalized website content.