Selesto – a comprehensive e-commerce platform for running an online store

 

What?

Selesto is a Polish SaaS e-commerce platform that allows you to quickly launch an online store without the need for programming. In this article, we analyze what this solution offers and for whom it may be an attractive alternative to more established systems.

Why?

The e-commerce market is seeing a growing number of tools promising easy startups and rapid growth in online sales. Selesto prioritizes simplicity, integration with popular systems, and rapid implementation. For many companies, this can be a way to save time and money associated with building a store from scratch.

For whom?

For small and medium-sized businesses, startups and store owners who are looking for a ready-made, easy-to-use online sales tool without large investments in development and technical maintenance of the platform.

Background to the topic.

Selesto is developing as a platform aimed at entrepreneurs who want to start selling online without the need to implement complex systems. The solution offers a range of ready-made integrations, graphic templates, and technical support, making it an interesting alternative for users seeking simplicity and a quick start to e-commerce.

In the dynamically changing world of e-commerce, choosing the right tool for running an online store is a crucial business decision . It can determine the success or stagnation of your company. Selesto is a modern e-commerce platform that offers much more than just basic functionality. It's a comprehensive sales environment combining flexibility, rich integration, and extensive customization options. In other words, it's not just a tool, but real support for entrepreneurs focused on long-term growth .

What makes Selesto stand out from other e-commerce platforms on the market? Primarily:

• Flexibility – adaptable to various business models and industries.

• Easy integration with key online sales support systems.
• Process automation that improves daily store operations.
• Reduce errors and save time with intelligent solutions.

Selesto integrates seamlessly with:

• wholesalers,

• payment operators,

• courier companies.

• Stock levels are updated automatically , eliminating the risk of selling products that are out of stock.

• Orders are processed efficiently and without unnecessary delays.

• You save time and minimize the risk of errors in customer service.

Thanks to this:

What is Selesto and who is it for?

Selesto is a modern Polish e-commerce platform designed for those who want to start selling online without incurring significant startup costs. It's an ideal solution for beginners and growing entrepreneurs looking for a simple yet professional tool for managing an online store.

Thanks to its intuitive interface and wide range of features , launching your own store becomes quick and hassle-free. Whether you're just starting out or already have experience in e-commerce, Selesto provides tools that truly support your business growth.

Focus on sales and company development , not on struggling with technical aspects – Selesto will take care of the rest.

Main features of the Selesto e-commerce platform

What sets Selesto apart from other platforms? Primarily, it offers features that support sales and simplify store management. Here are the most important:

• Loyalty program – reward customers with points for purchases, increasing their engagement and loyalty.
• Pre-sale – test interest in new products before they are officially introduced.
• Intuitive management panel – all functions available in one place, without unnecessary clicks and complicated settings.
• No need to involve an IT team – manage the store yourself, without having to hire programmers.

Thanks to these features, you gain full control over your offer and sales, and your store becomes more attractive to customers.

For which companies and industries is Selesto best suited?

Selesto is a flexible tool that adapts to the needs of various industries . It's especially useful where rapid response to market changes and easy offer management are key.

It works best in industries such as:

• Fashion – easy updating of seasonal collections and quick response to trends.
• Electronics – the ability to dynamically manage products and promotions.
• Digital Products – selling software, e-books, licenses and other content online.
• Online courses – manage access to materials, promotions and publication schedules.

Selesto grows with your business . Regardless of your industry, it's a platform that not only keeps up with your ideas—often anticipates them.

How to set up an online store on Selesto?

Want to start selling online but don't know where to begin? Selesto makes it truly simple. The platform was created for people who want to launch their own online store – even without prior e-commerce experience. You get a complete set of tools: from the store creator, through integrations, to technical support. You focus on selling – the system takes care of the rest . Simple, convenient, and stress-free.

Store registration and setup process

Setting up an online store on Selesto is a quick and intuitive process. Simply create an account and go through a simple setup wizard. The entire process is designed so that even those without technical knowledge can launch a store on their own.

What do you get at the start?

• Ready-made graphic templates that can be easily customized to your needs
• Step-by-step wizards guide you through the setup process
• Access to chat support
• A database of practical guides and instructions

Online store management becomes accessible to everyone – without exception and without stress.

Migrating a store from another platform

Already have a functioning online store but want to switch platforms? Selesto offers free and secure migration , which includes:

• Products and their descriptions
• Customer data
• Order history
• Payment and shipping settings

The entire process takes place without any sales disruptions. For example, a children's clothing store owner switched to Selesto and didn't lose a single hour of sales . No risk, no cost, no stress – it just works.

Turnkey shop service – a ready-made solution for beginners

Don't have the time or inclination to handle the technical aspects of your store? Choose our turnkey store . It's a comprehensive solution where the Selesto team handles everything from A to Z.

What does the service include?

• Graphic design tailored to your industry
• Payment and delivery configuration
• Installing the necessary integrations
• Full preparation of the store for sale

You simply specify what you need – our experts take care of the rest . This is an ideal solution for beginners who want to quickly enter the market without complications. Within a few days, you'll have a ready-made online store that can immediately accept orders .

Key Features and Capabilities of the Selesto Platform

Selesto is much more than a standard e-commerce platform. It's a comprehensive tool that simplifies online sales and eliminates unnecessary technological barriers. With an intuitive administration panel , flexible integrations , and extensive customization options , Selesto is an indispensable resource for anyone looking to run a successful online store.

What sets Selesto apart from the competition? Let's explore the platform's key features.

Integrations with wholesalers, payment systems and courier companies

In modern e-commerce, automation is key . Selesto offers advanced integrations that save time and increase operational efficiency.

• Integration with BaseLinker – allows you to manage orders from multiple sales channels in one place, which translates into greater control and less chaos.
• Support for popular marketplaces – Selesto connects with Allegro, Ceneo, Facebook and other platforms, allowing you to manage your offer without having to switch between systems.
• Automatic synchronization with wholesalers – updating of stock levels, prices and product descriptions takes place without user intervention.
• Integration with payment systems – PayU, Przelewy24, PayPal – ensures customers the convenience and security of transactions.
• Cooperation with courier companies – InPost, DPD, Furgonetka – guarantees efficient and timely delivery.

Multichannel sales and multichannel integrations

Having a presence on multiple sales channels is essential these days. Selesto enables omnichannel sales multichannel feature , which synchronizes offers and orders across platforms.

Platform	Benefits of integration
Allegro	Automatic management of offers and orders
Ceneo	Export of offers and updating of product data in real time
Facebook	Synchronizing the product catalog and running advertising campaigns
Google Merchant Center	Possibility to run product campaigns in Google Ads

The result? Greater product visibility, better alignment with customer needs, and a real increase in sales.

Support for electronic products, kits, and related products

Selesto supports not only the sale of physical goods but also digital products such as e-books, graphics, and music. It's an ideal solution for creators and businesses in the creative industry.

Additional features that increase cart value and support purchasing decisions:

• Product sets – the ability to combine several products into one package with an individual price or discount.
• Related products – presenting complementary offers, e.g. accessories for the main product.

This is not only convenient for the customer, but also an effective strategy for increasing sales.

Multi-store feature and multi-domain management

For companies operating in multiple markets or with multiple brands, Selesto offers a multi-store feature . This allows you to manage multiple online stores from a single administration panel .

• One account – multiple stores : no need to switch between systems.
• Multi-domain support : the ability to tailor content, promotions and offers to a specific market.
• Brand communication consistency : central management of appearance and marketing messages.

It's a solution that grows with your business.

Store customization: templates, CSS/JS, dedicated functions

First impressions matter – that's why Selesto offers complete freedom in personalizing the look and functionality of your store.

• Ready-made templates – a quick start with a professional look.
• Ability to edit CSS and JS – full control over the appearance and behavior of the site.
• Dedicated features – creating custom filters, product configurators, and other solutions tailored to your brand strategy.

Selesto gives you the tools to make your store look and work exactly how you need it.

What's next? Will artificial intelligence enable the creation of user-driven interfaces in the future? Perhaps. But Selesto gives you a solid foundation today to be ready for what tomorrow brings.

Selesto store technologies and performance

In e-commerce, every second counts . If a website takes too long to load, customers will leave. That's why Selesto focuses on modern technologies that truly improve the user experience. Thanks to the use of SPA (Single Page Application) and lazy loading , the store runs smoothly, quickly, and without any hiccups . What does this mean in practice? Shopping becomes more enjoyable, browsing products becomes lightning-fast, and the entire customer journey becomes seamless . And a satisfied user? They often return. And not just once.

SPA architecture and lazy loading technique

Selesto uses SPA (Single Page Application) technology that eliminates the need to reload the entire page with each interaction. This allows users to freely jump between products without waiting or frustration.

Additionally, lazy loading , which loads only the elements currently visible on the screen. Other content appears only when needed. The result is lower data usage, faster performance, and improved performance —even on older devices.

Benefits of using SPA and lazy loading:

• Improved store performance – the website responds faster and more smoothly.
• Savings on data transfer – only the necessary elements are loaded.
• Smooth operation even on weaker hardware – technology adapted to various devices.
• Better results in Google – speed of operation affects positioning.

WebP and Progressive Web App (PWA) support

Mobile shopping is the norm these days, and Selesto understands this perfectly. That's why it supports modern image formats like WebP , which allow for faster image loading without any loss of quality . Even with a slow internet connection, the site works smoothly and without lag.

Progressive Web App (PWA) technology , the online store functions like a native mobile app . What does this mean for the user?

• Instant access to content – ​​no need to wait for the page to load.
• Possibility to use the offline store function – shopping even without internet access.
• Better responsiveness and ease of use – interface adapted to mobile devices.
• Stable operation in all conditions – even when losing range.

Imagine browsing products on the subway and suddenly losing signal. With PWA, that's no problem – you can continue shopping without interruption . It combines the flexibility of a website with the functionality of an app. The future? Available now .

Data backup and security (SSL certificate)

Online security is paramount – especially when it comes to personal data and payments. Selesto leaves no room for compromise. Every store operating on this platform has an SSL certificate , which encrypts the connection and protects user data from unauthorized access .

But that's not all. Regular data backups provide an additional layer of protection. In the event of a failure, everything can be quickly restored. In an age where cyberthreats are a daily occurrence, such prevention is not a luxury, but a necessity .

Selesto is committed to security . Your data is protected like a digital vault – every day.

Technical support and store development

The world of e-commerce is changing rapidly—often overnight. Therefore, reliable technical support and the continuous development of an online store are no longer a choice, but a necessity. This is where Selesto comes in—with a set of tools that support e-commerce owners at every stage of their digital journey. From 24/7 technical support, through hands-on training, to personalized advice— Selesto is a partner you can count on in every situation .

Support package and implementation of dedicated functions

One of the key services offered by Selesto is the Support Package – a paid option that offers much more than standard technical support. It offers a personalized approach to your store, its specifics, and its needs.

With the Support Package you gain:

• Configuring features tailored to your industry – tailor-made solutions that meet the specific needs of your store.
• Implementing sales support tools – functions that have a real impact on increased conversion and shopping convenience.
• Quick response to technical problems – before they impact the operation of your business.

Application example: Do you run a sportswear store? You can commission the implementation of a size filter or integration with your warehouse system. The results include:

• saving time,
• greater shopping convenience for customers,
• better sales results.

Sales reports and analytical tools

In today's e-commerce, intuitive thinking isn't enough. You need concrete data that shows what's working and what needs improvement. Selesto offers advanced sales reports and analytical tools that help you better understand customer behavior and the effectiveness of your marketing efforts.

With their help you can:

• analyze purchasing trends – find out what your customers buy and when,
• identify the best-selling products – focus on what brings the greatest profit,
• compare the effectiveness of advertising campaigns – invest in what really works.

The result? Better business decisions and faster responses to market changes. And that's what it's all about – staying one step ahead of the competition .

Compliance with GDPR and the OMNIBUS Directive

Personal data security is an absolute priority these days. Customers expect their data to be adequately protected, and they expect you to operate in compliance with regulations. Selesto ensures that your store meets all GDPR and OMNIBUS .

What does this mean in practice?

• Data processing in accordance with current legal standards – you don't have to worry about compliance.
• Peace of mind and time savings – Selesto monitors changes in the law for you.
• Customer trust – which translates into customer loyalty and higher sales.

To sum up: you focus on developing your business, and Selesto ensures that everything is legal and safe for your customers.

Sales models and platform flexibility

In today's dynamically changing world of e-commerce, flexibility isn't a luxury, it's a necessity . Selesto understands this perfectly, offering a variety of sales models that can be precisely tailored to the specific needs of almost any business.

Whether you run a small online store or manage an extensive distribution network, you'll find a solution tailored to your needs . Importantly, the platform is designed with scalability in mind. As your business grows, you don't have to change your system . With extensive integration and customization options, Selesto is suitable for both small businesses and large organizations with multi-level structures .

Wholesale and retail sales in one system

One platform – two worlds of sales . Selesto enables simultaneous wholesale and retail sales, eliminating the need to use separate tools. This saves real time and resources .

This solution will be particularly appreciated by companies serving both individual customers and B2B partners. Centralized processes make managing multiple sales channels:

• simpler - one panel to handle all orders,
• faster – process automation speeds up implementation,
• more transparent - full control over the offer and customers.

The platform allows you to flexibly set prices, discounts, and terms for different customer groups. You have complete control over your offering—no compromises . Additionally, thanks to automation:

• orders are processed faster,
• stock levels are updated automatically,
• Product updates occur without human intervention.

The result? Fewer errors, more time, and real savings.

Possibility of shopping with or without registration

In the age of immediacy, customers expect convenience. That's why Selesto allows you to shop both after logging in and without creating an account . Quick, convenient, and hassle-free .

This is ideal for new customers—they can place an order without obligation. If they decide to register, they gain access to additional features:

• order history – easy access to previous purchases,
• saved shipping details – faster subsequent purchases,
• loyalty programs – rewards and discounts for regular customers.

Selesto combines simplicity with advanced functionality , meeting the needs of both occasional shoppers and loyal customers.

No sales commission - financial benefits

This could be a key selling point: Selesto doesn't charge commission on sales . Every penny you earn goes directly to you —no hidden costs or surprises.

No commission means not only greater profit, but also:

• full control over finances,
• the possibility of precise budget planning,
• no variable fees that make forecasting difficult,
• transparency and partnership approach – the foundation of long-term relationships with users.

Selesto is a platform that supports the development of your business - no commission, no limits.

Selesto Price List and Terms of Use

Choosing the right Selesto pricing is a key decision that can significantly impact the growth of your online store. The platform offers a flexible, revenue-based pricing model —you only pay more when your business begins to generate higher revenues.

This is a fair and transparent approach that allows you to better plan your budget and investments, without putting an excessive financial burden on your startup.

Store running costs and available packages

Selesto stands out for its competitive cost of running an online store . You can choose from several packages that vary in functionality and level of technical support. This allows you to tailor your offering to the current needs of your business.

Depending on the stage of development of your company, you can use one of the following solutions:

• The Basic Package is perfect for beginner sellers. It allows for a quick start without unnecessary complications.
• Development packages – for companies that are growing and need more functionality and support.
• Seamless migration – upgrading to a higher plan doesn't require changing platforms or transferring data.

Selesto grows with you – step by step, without stress or unnecessary formalities.

Enterprise Package – a solution for large stores

If you run a large online store and need advanced solutions, the Enterprise Package from Selesto is perfect for you.

It consists of:

• Dedicated server – guarantees stability and high efficiency of the store.
• Individual technical support – quick response and assistance tailored to your needs.
• Advanced analytical tools – support making the right business decisions.

This is a solution for those who refuse to compromise . You gain complete control over your e-commerce, while the technology runs quietly, efficiently, and reliably in the background. You focus on strategy, development, and sales. Selesto handles the rest.

Free trial and platform testing

You don't have to make a decision right away. Selesto offers a 14-day free trial , with no credit card details required.

During this time you can:

• familiarize yourself with the platform interface,
• test available functions,
• check integration with other tools,
• assess whether Selesto meets your expectations.

No pressure. No commitment. This is the perfect opportunity to see if Selesto is the platform for you. Simply test it out and decide whether you want to stay.

Pros and cons of using Selesto

If you run a business and are considering entering the world of online sales, Selesto may be the right choice. Why? Primarily because of its low operating costs , which make it a financially attractive platform for both micro-enterprises and e-commerce startups.

But that's not all. Selesto offers extensive functionality that significantly simplifies the daily management of your online store. Key features include:

• Easy product addition – intuitive administration panel allows you to quickly complete your offer.
• Integration with payment systems – support for popular payment methods without the need for additional configuration.
• Sales results analysis – access to statistics and reports in real time.
• Simple and clear interface – even people without technical experience will be able to use the platform.

Launching a store is a matter of just a few clicks , making Selesto the perfect solution for those who want to quickly start selling online.

While Selesto has many advantages, it is also worth knowing its limitations:

• Limited number of ready-made graphic templates – if you want a unique look for your store, you may need to commission a custom design.
• Time-consuming implementation of custom integrations – although the Selesto team offers a flexible approach, implementing such solutions may extend implementation time.

Despite these inconveniences, Selesto remains a solid choice for companies that value comprehensive technical support and want to develop within a single, integrated space.

What sets Selesto apart from the competition?

In the dynamic world of e-commerce, where trends change daily, you need a solution that not only keeps up but even stays ahead of the market . That's where Selesto – ready to meet the challenges of modern online commerce.

What makes Selesto stand out from the competition is its:

• Flexible scalability – the system operates stably regardless of the number of orders, which is crucial for companies planning to expand.
• Modern technologies – the use of Progressive Web App (PWA) makes the store work like a native application: fast, smooth and without delays.
• Support at every stage of development – ​​from the first sale to advanced marketing activities, Selesto provides real support in the development of e-business.

Selesto is more than just a sales platform—it's a partner in growing your online business . By combining technology, flexibility, and support, you gain a tool that grows with your company.

Examples of shops built in Selesto

Selesto is much more than just an e-commerce platform. It's a solid foundation upon which hundreds of unique online stores have been built. Each one demonstrates just how flexible and versatile this tool can be. With a clear interface and extensive customization options , Selesto allows you to create stores perfectly tailored to your needs—from intimate boutiques to large retail stores.

Each store tells a unique story – a different vision, a different target audience, and different goals. This diversity best demonstrates Selesto's ability to adapt to individual needs. For many entrepreneurs, ready-made projects are not only a source of inspiration but also a starting point for creating something unique and original . Perhaps you, too, will find an idea here that will inspire and motivate you?

Inspirations and implementation examples from various industries

Selesto -based stores operate across a wide range of industries, demonstrating the platform's versatility . Whether you sell fashion, electronics, or digital products, you get a complete set of tools that help you operate efficiently, aesthetically, and effectively.

Here's how Selesto performs in different sectors:

Industry	Key Features and Benefits
Fashion	Advanced search filters Product personalization options Aesthetic templates tailored to current trends
Electronics	Integration with payment systems Cooperation with courier companies Automation of the purchasing process
Digital products	Ease of use Lightning-fast platform operation Seamless content distribution

The result? Shopping becomes more enjoyable, and customers are more likely to return. This builds trust and loyalty . And that's the whole point, right?

The e-commerce market is changing rapidly—almost daily. Therefore, it's worth asking: what else can Selesto offer? What new features and integrations will be available in the near future? One thing is certain: this platform is just getting started . And its potential grows with each implementation .

How to integrate your store with external systems?

Integration with external systems isn't just a technical convenience—it's a strategic step toward developing your online store. With the Selesto , you can connect your e-store with a wide range of tools that support sales, logistics, and customer service.

What does this mean in practice? Less manual work, more automation, fewer errors, and—most importantly—more time for business development . One of Selesto's key integration partners is BaseLinker —a tool that acts as a command center for e-commerce. It enables:

• Synchronization of offers between the store and sales platforms,
• Integration with courier companies,
• Automatic order management.

Instead of manually updating shipment statuses or inventory levels, everything happens automatically – quickly, efficiently and without errors .

Integration with BaseLinker and order processing automation

Implementing BaseLinker is one of the most effective ways to streamline order processing in your online store. The system connects your store with popular marketplaces and courier companies, ensuring full data synchronization—from inventory levels to shipping status .

This allows you to manage your sales from one place, without having to switch between different administration panels. Selesto's integration with BaseLinker allows you to automate many key processes, such as:

• Product price update,
• Inventory synchronization,
• Generating courier labels,
• Sending notifications to customers.

This solution will be particularly appreciated by store owners who process dozens, or even hundreds, of orders every day. Automation allows them to focus on what's truly important—growing their business, rather than tedious operational tasks .

Possibilities of expanding the store with additional modules and integrations

Your store can grow with you. With additional modules from Selesto, its functionality can be quickly and easily expanded. The platform offers integration with tools supporting marketing, sales, and customer service. Available solutions include:

• Notifero — displays push notifications about other users' activity, building customer trust through social proof.
• StrikeMail – Automatically sends personalized emails based on user behavior, making it a powerful email marketing tool.
• Reet – automates the returns process, improving the shopping experience and reducing the workload for customer service.
• TakeGift - lets you create gift cards perfect for holidays, birthdays, or other occasions.
• BlogPRO — allows you to run a blog directly in your store, supporting content marketing activities and building customer loyalty.

These extensions make your store not only more functional but also better suited to the expectations of today's customers . And that's exactly the point, right?

Want to learn more?

Contact us and learn how to implement innovations in your online store.
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