How we strengthened myBra.pl's visibility: content, link building, search engine optimization, and AI

myBra.pl is an online women's lingerie store based in Wrocław, operating since 2012. It specializes in bras fitted by a bra fitter, but also offers panties, shapewear, tights, sleepwear, accessories, and cosmetics, all from around 30 brands. The store boasts over 8,000 customer reviews, a brick-and-mortar store in Wrocław, and online bra fitter support.

The main challenge was building visibility in an industry where customers need expertise. Choosing a bra size online requires explanation, comparisons, and trust in the store, so the content had to be expert, understandable, and well-optimized.

The online women's lingerie industry is a market where customers look not only for the product but also for the confidence that they're choosing the right one. Breast size, shape, cup type, wearing style, washing, and care are all questions that customers ask Google, and increasingly, AI assistants.

In this industry, expert content and store authority are key. Stores that can answer questions about selection and care gain trust and traffic even before a purchase. Furthermore, intense competition means that offerings alone are not enough, so systematic SEO efforts, links from valuable sites, and content tailored to new search methods are essential.

Content Analysis and Planning
We selected article and category topics based on keywords, customer questions, and search engine potential to ensure the content met real purchasing needs.

Blog articles
We created guide articles on choosing bras and underwear, their care, and selecting models for various occasions, in cooperation with the store's bra fitting expertise.

Expanding category descriptions
We have expanded category descriptions to explain the differences between product types, assist in selection, and support the store's positioning for important phrases.

Link building
We conducted link building activities that strengthened the domain authority and the store's visibility in search engines.

SEO and GEO
We carried out SEO activities and optimization for AI model responses (GEO): structured content, clear answers to customer questions, and a structure that is easier to use in assistant suggestions.

Content Creation
We also prepared other texts supporting the store, consistent in tone and quality with the expert myBra brand.

• Increased visibility in Google: gaining traffic for product and guide phrases related to women's underwear and size selection.
• Presence of AI models in responses: content prepared to be used in assistant responses.
• Strengthening domain authority: link building from valuable sources.
• Building an expert image: content confirming the knowledge of the store and the bra fitter.
• Sales support: category descriptions and articles to help customers choose the right product.

1. Idosell,
2. Anti-plagiarism tools,
3. Senuto,
4. GA4,
5. GSC,
6. Canva
7. ChatGPT
8. Google My Business,
9. Contact forms, 
10. Chat for communication with customers. 

Our solution was to combine expert content, domain authority, and optimization for new search methods. Instead of isolated actions, we built a cohesive system in which each element reinforces the others.

• A blog answering customer questions: articles about selecting, caring for, and styling lingerie.
• Extensive category descriptions: texts that organize the offer and build visibility for key phrases.
• Link building: strengthening the authority of the store through valuable links.
• Technical and content SEO: optimizations that support search engine rankings.
• GEO: readable, structured and reliable content, easy to use in AI model responses.

If you want to know the results we achieved for this project, write to usand we will be happy to show them using analytical tools.

• SEO CONTENT TOTAL – We built the store's visibility on content that answered real questions from customers searching for lingerie and sizing tips. Articles and category descriptions strengthened the store's authority on Google and served as a reliable source for AI models.
• SEO/Positioning – We conducted SEO activities that included content optimization, category structure, and work to support search engine rankings and AI-generated responses. This allowed the store to gain traffic from customers at various stages of the product selection process.
• Content marketing – We wrote blog articles that explained issues related to the selection and care of underwear in simple language and built the image of the store as an expert.
• Link building – We built domain authority through valuable links leading to the store, which supported its visibility in search results.
• Optimization for AI models (GEO) – We prepared content in a way that makes it easy to use it in AI assistant responses: clear answers to questions, organized structure, and reliable information.

The project for myBra.pl has been completed. As part of our collaboration, we expanded the store's content, strengthened its online presence, and prepared it for evolving search methods, including AI model responses.