e-commerce
Customer loyalty in 2025: why it was conditional and how to build it in the digital world?
In 2025, customer loyalty has become conditional: a staggering 98% of shoppers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Izba report and translated them into specific e-commerce actions: from checkout and payments, through after-sales service, to smart automation. Find out how to build retention in 2026 without making sales dependent on constant discounts.
Marcin Stadnik
2026-01-02