What? A comparison of four popular online store platforms—WooCommerce, Shopify, PrestaShop, and IdoSell—from the perspective of the needs of small and medium-sized businesses in the digital world. Why? Choosing the right online store software is one of the key decisions for SMEs…
What? This article is a comprehensive guide to the most common mistakes made by those just starting out in online sales. Designed with practical application in mind, each of the 10 mistakes is discussed in detail, supported by real-world consequences, and enriched with specific tips on how to avoid them…
What? "Digital Update: What You Need to Know Today to Win Tomorrow" is a comprehensive analysis of the most important trends, changes, and challenges in e-commerce, digital marketing, and online organizational management. It's a practical guide for companies looking to update their approach to…
What?Topic dominance in Google, also known as topical authority, is an approach to building visibility in the search engine that goes beyond traditional SEO thinking based on single keywords. It involves consistently creating and developing content around specific topics in a way that…
What? This article is a practical guide to increasing sales in your online store without having to increase your advertising budget. Instead of focusing on acquiring new customers through paid campaigns, it focuses on maximizing the use of resources that most e-commerce sites already have: existing traffic,…
What? This material is a comprehensive guide to building and running an online store that actually sells. It contains practical tips from an e-commerce consultant on how to create and develop an online store that not only attracts customers but, above all, effectively converts visitors…
What? The e-commerce customer journey is the entire experience a consumer has with a brand during the online shopping process. It's the path a customer takes from their first encounter with a product or service (e.g., through advertising, a search engine,…)
What? Consent Mode v2 is a new user consent management mechanism developed by Google that allows digital companies to legally collect data while respecting user privacy. As of March 6, 2024, its implementation is mandatory for companies using…
What? AI Mode in the digital world is a groundbreaking feature created by Google that uses artificial intelligence to personalize and automate the online search and shopping process. It combines advanced algorithms with dynamic databases, offering users more relevant and faster product recommendations. Why? AI technology…
What? May 2025 brought Polish e-commerce further evidence that the market is stable and resistant to traditional seasonal fluctuations. A Base Index score of 155 points, a 12.4% year-on-year increase, and a significant jump in cross-border sales show that online shopping has become…
