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OpenAI Tests Ads in ChatGPT – Will Sponsored Content Appear in AI?

OpenAI is exploring the possibility of introducing advertising in ChatGPT. If sponsored replies appear in AI systems, it could significantly change the way information is searched and how marketing is conducted in the digital world. For businesses, this potentially means a new promotional channel and a completely different approach to online visibility. In this article, we examine what AI advertising might look like and what impact it might have on online businesses.

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Marcin Stadnik 2026-03-04
news

ChatGPT Advertising: A New Era in E-Commerce

ChatGPT advertising is the next step in the commercialization of AI technology. OpenAI introduces subtle ads within conversations, opening new opportunities for companies seeking to reach a wide audience. Discover the benefits and challenges of this innovation, and what changes the digital world may face in the future.

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Marcin Stadnik 2026-02-13
e-commerce

Crawl Budget: What is it and why is it crucial for SEO?

Crawl budget optimization is one of the most important aspects of an SEO strategy, allowing you to effectively manage search engine resources. Learn what a crawl budget is, why managing it properly is crucial to your website's success, and how to ensure search engine crawlers prioritize indexing the most relevant pages. Read our article to improve your website's visibility on Google!

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Marcin Stadnik 2026-01-23
e-commerce

Using AI in SEO – automation and intelligent optimization

In the age of digital transformation, artificial intelligence is becoming an invaluable support for SEO. Automating processes like keyword selection and content generation allows SEO specialists to focus on more creative and strategic activities. In this article, we discuss how AI impacts daily SEO work, which tools are worth implementing, and how to leverage AI to achieve better results faster.

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Marcin Stadnik 2026-01-08
e-commerce

Google: Canonical Can Be Set by JavaScript - What This Means for SEO and E-Commerce

Canonical is one of the most important signals that organizes Google's index for online stores – and an error in this case can reduce the visibility of categories and products. Google has confirmed that canonical can also be set via JavaScript, provided it's consistent and doesn't conflict with any signals. In this article, I show when it makes sense, where the potential pitfalls are (SPA, filters, parameters), and how to verify that Google is selecting the correct URL version.

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Marcin Stadnik 2026-01-04