Does "evergreen" content make sense in the age of AI and search engine-generated responses? Yes, as long as it's expert, current, and aligned with your sales strategy. Learn how to create evergreen content that truly builds a digital advantage.
Is Google really losing its dominance in Poland? Why is Bing growing while Opera still holds a strong position on the desktop? We analyze data from 2020–2025 and show how AI and growing privacy awareness are changing the balance of power in the search engine and browser markets—and what this means for SEO and e-commerce in 2026.
The BaseLinker Index for January 2026 shows solid growth in online sales, but also challenges related to seasonal declines in activity. Understand how performance across sectors and growing international sales are shaping the future of Polish e-commerce. Read about how these changes impact online store owners.
Influencer marketing is one of the most effective e-commerce tools, allowing you to increase sales, build brand authenticity, and reach new audiences. In this article, we discuss how to leverage influencers to promote your products, what goals can be achieved, and how to avoid common mistakes. Learn why influencer marketing is so important for your online store.
What? ERLI filed a lawsuit against Allegro, accusing the platform of restricting competition in the digital world. Why? According to ERLI, the mechanisms used are intended to limit sellers' freedom of pricing policy and influence
The BaseLinker Index reached a record high of 171 points in December 2025, demonstrating the growth of e-commerce activity in Poland. This increase is driven by higher order volumes and higher basket values. Learn about the importance of this index for online stores and how it could impact the future of the e-commerce market in Poland.
In 2025, customer loyalty has become conditional: a staggering 98% of shoppers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Izba report and translated them into specific e-commerce actions: from checkout and payments, through after-sales service, to smart automation. Find out how to build retention in 2026 without making sales dependent on constant discounts.
Pinterest and Reddit are two social media platforms gaining traction in cross-border e-commerce. Their unique marketing features allow businesses to effectively promote products, reach global audiences, and increase sales in international markets. Discover how Pinterest and Reddit are changing the face of global e-commerce.
Shopping incognito is becoming the norm among European consumers who want to maintain anonymity when shopping online. What's behind this trend and how is it impacting the e-commerce industry? Discover why consumers are increasingly choosing privacy and the challenges e-commerce companies face.
What? Voice search is a method of interacting with internet search engines in which users speak their queries instead of typing them on a keyboard. The technology is based on
November 2025 was a successful month for Polish e-commerce. Base Index data shows that sales increased by 11.3% and the number of orders by 3.7%. Although the average basket value decreased, the number of transactions increased, and foreign sales reached record levels. Learn how these changes have impacted the Polish online market and what the industry's forecasts are.
October 2025 confirms the healthy growth of Polish e-commerce. Base Index data shows that sales increased by 10% and the number of orders increased by 7%. Increased basket values and growing international sales are just some of the positive signs for the industry. Learn how the Polish e-commerce market is faring in the pre-holiday period and what prospects await retailers.
