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The article focuses on the challenges and opportunities created by the financial pressures of Generation Z in e-commerce, showing how new marketing strategies and the use of CONTENT marketing can help better reach younger consumers and improve online sales results.
What? This article discusses the impact of the development of artificial intelligence (AI) institutes in Europe on e-commerce strategies, focusing on the opportunities that modern technologies offer for online stores.
What? This article focuses on analyzing the changing consumer behavior in e-commerce, predicted for the coming years, particularly until 2026. We examine the challenges facing
What? This article examines the impact of the new EU Digital Services Act (DSA) regulations on online store management in Poland. Readers will learn what requirements these regulations introduce
What? This article analyzes Meta's advanced e-commerce growth strategies, which aim to improve the sales results of online stores operating in the Polish market. Readers will find
Does "evergreen" content make sense in the age of AI and search engine-generated responses? Yes, as long as it's expert, current, and aligned with your sales strategy. Learn how to create evergreen content that truly builds a digital advantage.
Is Google really losing its dominance in Poland? Why is Bing growing while Opera still holds a strong position on the desktop? We analyze data from 2020–2025 and show how AI and growing privacy awareness are changing the balance of power in the search engine and browser markets—and what this means for SEO and e-commerce in 2026.
The BaseLinker Index for January 2026 shows solid growth in online sales, but also challenges related to seasonal declines in activity. Understand how performance across sectors and growing international sales are shaping the future of Polish e-commerce. Read about how these changes impact online store owners.
Influencer marketing is one of the most effective e-commerce tools, allowing you to increase sales, build brand authenticity, and reach new audiences. In this article, we discuss how to leverage influencers to promote your products, what goals can be achieved, and how to avoid common mistakes. Learn why influencer marketing is so important for your online store.
What? ERLI filed a lawsuit against Allegro, accusing the platform of restricting competition in the digital world. Why? According to ERLI, the mechanisms used are intended to limit sellers' freedom of pricing policy and influence
The BaseLinker Index reached a record high of 171 points in December 2025, demonstrating the growth of e-commerce activity in Poland. This increase is driven by higher order volumes and higher basket values. Learn about the importance of this index for online stores and how it could impact the future of the e-commerce market in Poland.
In 2025, customer loyalty has become conditional: a staggering 98% of shoppers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Izba report and translated them into specific e-commerce actions: from checkout and payments, through after-sales service, to smart automation. Find out how to build retention in 2026 without making sales dependent on constant discounts.