July 2025 proved to be another month of stable growth for Polish e-commerce. Base Index data shows that the Polish online market maintained high dynamics despite the summer holiday season. Find out how categories like fashion, health, and electronics attracted consumers, and what future prospects Polish online stores face.
What? The e-commerce customer journey is the entire experience a consumer has with a brand during the online shopping process
What? May 2025 brought Polish e-commerce further evidence that the market is stable and resistant to traditional seasonal fluctuations. The Base Index result
What? Shein and Temu, two global e-commerce platforms originating in China, are changing their marketing priorities. They are reducing the intensity of their advertising efforts in the United States, shifting a significant
What? Instant Retail is a modern retail model based on immediate response to consumer needs and rapid delivery of a product or service. It encompasses all elements
What? Allegro's expansion into the Czech market is a strategic move by the Polish digital giant, which includes the launch of the Allegro.cz platform and full integration with Mall.cz. The goal is
The COVID-19 pandemic has accelerated the digital transformation of grocery retail, but it's technologies—from warehouse automation to artificial intelligence—that are making online shopping increasingly intuitive and accessible. The market has surpassed PLN 4 billion and is expected to grow to PLN 14 billion by 2028, making e-grocery one of the fastest-growing segments in the digital world.
BaseLinker has changed its brand and is now called… Base. What has changed? The BaseLinker platform, known to online store owners for its marketplace, ERP and order automation integration, is changing
How do Polish women shop? Allegro reveals new data on women's shopping trends. What? Allegro presented the results of a study showing that... women rule: meaning they have the decisive say
Allegro launches "brand stores" – a new stage in personalizing online sales. What? Allegro is introducing a new "brand store" sales format – the first space was launched by Inglot. Why?
WCAG and EAA – we remind you about the upcoming changes in regulations for online stores. What? In 2025, new regulations resulting from the EAA Directive will come into force,
Google EAT: How Google evaluates content quality and site authority What? Google has been using EAT guidelines for years to help evaluate content quality and site authority
