Record growth in June 2025

The June BaseLinker Index result is among the highest this year and confirms that the Polish digital world is entering a period of exceptional activity . The index recorded growth both monthly and year-on-year, indicating a stable trend, not a one-off spike. Compared to May, there is a clear acceleration in online shopping, which can be linked to the summer season and the growing popularity of holiday promotions. Consumers are increasingly treating online shopping as a convenient alternative to visiting traditional retail outlets, which translates into a growing volume of orders. Marketing events, such as seasonal campaigns and discounts run by large platforms and online stores, provided additional impetus. The changes visible in June suggest that growth is not limited to a single industry – categories related to fashion, electronics, and everyday shopping benefited. Importantly, the growing share of mobile orders further strengthened the market dynamics. All this makes the June result a breakthrough, laying the foundation for further growth in the summer.

What influenced this result?

The June increase in the BaseLinker Index was driven by numerous factors that, when combined, created exceptionally favorable conditions for online commerce. Firstly, the holiday season favors shopping for clothing, electronics, and home furnishings , which are among the most popular categories in the digital world. During this period, consumers eagerly take advantage of promotions related to holidays, vacation trips, and lifestyle changes. Secondly, retailers launched numerous marketing campaigns that encouraged more intensive shopping – discounts on electronics and fashion were particularly noticeable. The third important factor was the growing popularity of marketplaces and price comparison sites , which made it easier for customers to make quick purchasing decisions. Sales automation, thanks to systems like BaseLinker , also had a significant impact, streamlining order processing and allowing retailers to act faster than ever before. The mobile shopping trend is also worth mentioning – more and more customers are finalizing transactions on smartphones, further fueling the digital market. All this combined created the conditions for June's spectacular result.

What does this mean for online store owners?

The strong increase in the BaseLinker Index is a clear signal to online store owners that summer is a time of increased consumer activity and requires appropriate preparation. Investments in advertising campaigns, seasonal promotions, and customer service improvements can yield tangible results in the form of more orders and higher revenue. It's also worth implementing solutions related to offer personalization—customers are more likely to buy products tailored to their preferences and lifestyle. Another important aspect is the optimization of logistics processes, as fast order fulfillment is becoming a key criterion for choosing an online store. BaseLinker Index data also indicates the growing importance of mobile shopping—sellers should therefore ensure fast, intuitive, and secure mobile versions of their stores. Online store owners who leverage this information will gain a competitive advantage and be able to better meet customer needs.

Why is this important for your digital strategy?

The high June barometer result is not just a temporary trend but also a signal of deeper changes in sales strategy . Companies that understand the importance of this data early can build a competitive advantage. The digital world is increasingly influencing how consumers make purchasing decisions, and the BaseLinker Index provides businesses with a valuable source of market intelligence. It allows them to predict seasonality, plan advertising budgets, and better tailor their offerings to current customer expectations. Furthermore, this data allows them to analyze the effectiveness of marketing campaigns and assess whether chosen strategies are delivering the expected results. The digital world is becoming a key place for building long-term customer relationships , and their loyalty often depends on the quality of service and innovative solutions. For this reason, the barometer result should not be treated merely as statistics, but as a tool supporting business planning and development.

What's next? What are the prospects for the coming months?

If the current growth trend continues, the coming summer months could see further record-breaking digital commerce. Consumers are increasingly considering online shopping as a natural part of everyday life , meaning retailers must continually invest in technological advancements. August and September are expected to be just as intense, especially in categories related to back-to-school, electronics, and apparel. Retailers who prepare seasonal campaigns early enough will be able to maximize this potential. At the same time, the growing importance of marketplaces and integration platforms like BaseLinker will increasingly encourage companies to combine omnichannel sales with automated order processing. It's also worth noting the growing influence of artificial intelligence and marketing process automation, which will facilitate offer personalization. All signs point to the second half of summer 2025 being a period of intense growth, and companies that prioritize innovation will reap the greatest benefits.