What? Voice search is a method of interacting with internet search engines where users speak their queries instead of typing them. The technology relies on speech recognition, and its popularity is growing thanks to devices like Google Assistant, Siri, Alexa, and…
What? Google has published research data on the impact of its AI Overviews feature on how users use its search engine and shop online. According to the latest BrightEdge study, it's starting to dominate the product discovery and comparison phases, but it's not replacing…
What? According to data provided by Authoritas, after implementing AI Overviews, they noticed drastic drops in CTR in both organic and paid results. Why? These changes indicate that users are increasingly staying within Google search results, rather than clicking on links to external sites.
What? Google's NotebookLM is an intelligent knowledge tool that uses the Gemini 2.5 Pro to organize materials, extract insights from documents, and answer questions based on your sources—all in one interactive notebook. Why? In a world of constant information…
What? Google is introducing a new feature in Search Console called Query Groups, which is designed to help users better analyze and organize query data in search results. Why? The new tool lets you organize sets of keywords into logical groups, making it easier to understand what types of queries…
What? Senuto is an advanced SEO and content marketing platform that helps you analyze your website's visibility on Google, plan content, and monitor the results of your digital activities. It combines an extensive keyword database, analytical modules, and content tools in a single SaaS environment…
What? After Google introduced AI Overviews, a feature that changes the way search results are presented by providing users with ready-made summaries generated by artificial intelligence, a drastic drop in organic traffic was observed. Why? According to Senuto's analysis, the introduction of AI Overviews resulted in a noticeable drop in organic traffic –…
What? Amazon is launching a new service, Amazon Haul, which has just debuted in the European Union market. The platform aims to offer customers exceptionally low prices on thousands of products, competing directly with Chinese giants like Temu and Shein. Why? Amazon's new project aims to…
What? Google Analytics 4 (GA4) is the latest version of Google's analytics tool, replacing Universal Analytics and becoming the standard on July 1, 2023. It allows you to track user activity across both websites and mobile apps, based on…
What? IdoSell has released a new version of Bridge in its application catalog – a tool enabling advanced integration between online stores and ERP systems. The new version also brings changes to licensing, allowing you to assign Bridge to a specific ERP system. Why? This change is intended to increase…