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E-commerce Barometer April 2026 – cross-border exceeds 20% and Polish online trade continues to grow

April 2026 brought a natural cooldown after a record-breaking March, but the Polish digital world continues to maintain a solid growth rate. Foreign sales are drawing particular attention, accounting for over 20% of Polish online stores' turnover. We examine the conclusions of the latest E-commerce Barometer and what they might mean for retailers in the coming months.

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IdoSell Sold? What Does This Mean for the E-Commerce Market?

MCI Capital has sold its shares in the IAI Group, owner of the IdoSell platform. The transaction, valued at approximately PLN 470 million, could impact the development of e-commerce technologies and the direction of changes in online sales. We examine what this means for the market and online store owners.

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e-commerce

No more eco-fraud! New DUH regulations target fraudulent e-commerce. Is your store safe?

Greenwashing has been controversial in the digital world for years, and the actions of the German organization DUH against Shein show that the era of vague environmental claims is coming to an end. New regulations and court rulings are forcing brands to be fully transparent in their marketing communications and to provide tangible proof of their environmental claims. Find out what changes await online stores and how to prepare for the new e-commerce standards.

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OpenAI Tests Ads in ChatGPT – Will Sponsored Content Appear in AI?

OpenAI is exploring the possibility of introducing advertising in ChatGPT. If sponsored replies appear in AI systems, it could significantly change the way information is searched and how marketing is conducted in the digital world. For businesses, this potentially means a new promotional channel and a completely different approach to online visibility. In this article, we examine what AI advertising might look like and what impact it might have on online businesses.

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logistics

FBA Changes: Amazon Ends Commingling from March 2026

As of March 31, 2026, Amazon will end its FBA commingling policy. Sellers must adapt their inventory management strategies. Learn about the changes introduced by the new rules and how to prepare for the upcoming changes to your inventory storage process.

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news

Cyber ​​Folks takes over PrestaShop – what does this mean for e-commerce?

Cyber ​​Folks announced the acquisition of PrestaShop, making the company one of the leaders in the European e-commerce market. This transaction will give online stores access to advanced hosting and marketing services. This step opens up new opportunities for the development of e-commerce platforms. What benefits await store owners? Read on to learn what will change after this acquisition!

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