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DUH regulations against greenwashing in e-commerce – impact on online stores

Greenwashing has been controversial in the digital world for years, and the actions of the German organization DUH against Shein show that the era of vague environmental claims is coming to an end. New regulations and court rulings are forcing brands to be fully transparent in their marketing communications and to provide tangible proof of their environmental claims. Find out what changes await online stores and how to prepare for the new e-commerce standards.

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Marcin Stadnik 2026-03-09
news

OpenAI Tests Ads in ChatGPT – Will Sponsored Content Appear in AI?

OpenAI is exploring the possibility of introducing advertising in ChatGPT. If sponsored replies appear in AI systems, it could significantly change the way information is searched and how marketing is conducted in the digital world. For businesses, this potentially means a new promotional channel and a completely different approach to online visibility. In this article, we examine what AI advertising might look like and what impact it might have on online businesses.

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Marcin Stadnik 2026-03-04
logistics

FBA Changes: Amazon Ends Commingling from March 2026

As of March 31, 2026, Amazon will end its FBA commingling policy. Sellers must adapt their inventory management strategies. Learn about the changes introduced by the new rules and how to prepare for the upcoming changes to your inventory storage process.

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Marcin Stadnik 2026-02-22
news

Cyber ​​Folks takes over PrestaShop – what does this mean for e-commerce?

Cyber ​​Folks announced the acquisition of PrestaShop, making the company one of the leaders in the European e-commerce market. This transaction will give online stores access to advanced hosting and marketing services. This step opens up new opportunities for the development of e-commerce platforms. What benefits await store owners? Read on to learn what will change after this acquisition!

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Marcin Stadnik 2026-02-13
news

ChatGPT Advertising: A New Era in E-Commerce

ChatGPT advertising is the next step in the commercialization of AI technology. OpenAI introduces subtle ads within conversations, opening new opportunities for companies seeking to reach a wide audience. Discover the benefits and challenges of this innovation, and what changes the digital world may face in the future.

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Marcin Stadnik 2026-02-13
news

E-commerce Barometer: January 2026 – Latest Data

The BaseLinker Index for January 2026 shows solid growth in online sales, but also challenges related to seasonal declines in activity. Understand how performance across sectors and growing international sales are shaping the future of Polish e-commerce. Read about how these changes impact online store owners.

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Marcin Stadnik 2026-02-12
logistics

New prospects for InPost: Advent Fund talks about buyout

The Advent Fund has begun talks with Brzoska and PPF about acquiring InPost, the leader in the parcel locker market in Poland. How will this transaction impact the e-commerce market, the development of courier services, and companies' logistics strategies? Learn what this collaboration could bring and what changes await the industry.

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Marcin Stadnik 2026-02-03