Google is expanding Trends with the Explore with AI feature, which not only shows charts but also helps understand the reasons behind spikes and drops in interest. This is an important change for businesses with
OpenAI has published its policies for advertising and expanding access to AI tools. We explain what's changing, why it matters to businesses in the digital world, and what the implications might be for marketing
Poles are increasingly using Chinese shopping platforms. Find out why online shopping from China has become so popular and what benefits and challenges it poses for the Polish e-commerce market
The BaseLinker Index reached a record high of 171 points in December 2025, demonstrating the growth of e-commerce activity in Poland. This increase is due to higher order volumes and higher basket values.
Google results can fluctuate from day to day, but when visibility starts to fluctuate, it's usually due to a major algorithm update. In this article, we show you how to tell the difference
In 2025, customer loyalty has become conditional: as many as 98% of buyers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Chamber report and translate them into
Ago, Shein and AliExpress are also gaining strength in Poland, and the industry is saying clearly: the competition is uneven, because some sales from outside the EU operate under different cost and control conditions
Ultra-cheap purchases from China may no longer be as profitable as they used to be. The EU is announcing a flat fee of €3 for small shipments, which will undermine the sales model of platforms like Temu and
A new element is appearing in Google results: the "Read more" link in snippets. It may seem insignificant, but it can change how users click and read your content—and how
IdoSell announces a significant change to Google reCAPTCHA settings. If you run a store on this platform, you must add your own reCAPTCHA keys by December 31, 2025. Check out what exactly
Social commerce in fashion is growing, but many users abandon purchases at the last minute. What prevents consumers from completing a purchase after seeing a product on social media? Understand the reasons
Pinterest and Reddit are two social media platforms gaining importance in cross-border e-commerce. Their unique marketing features allow companies to effectively promote products, reach global audiences, and increase sales
