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DUH regulations against greenwashing in e-commerce – impact on online stores

Greenwashing has been controversial in the digital world for years, and the actions of the German organization DUH against Shein show that the era of vague environmental claims is coming to an end. New regulations and court rulings are forcing brands to be fully transparent in their marketing communications and to provide tangible proof of their environmental claims. Find out what changes await online stores and how to prepare for the new e-commerce standards.

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Marcin Stadnik 2026-03-09
content

Content Pruning – The Key to Better SEO

Content pruning is the process of removing outdated, stale, or low-quality content from your website. It can help improve your website's performance, increase search engine visibility, and provide a better user experience. Understand why regular content pruning is essential to maintaining a high-quality website.

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Marcin Stadnik 2026-02-19
news

Cyber ​​Folks takes over PrestaShop – what does this mean for e-commerce?

Cyber ​​Folks announced the acquisition of PrestaShop, making the company one of the leaders in the European e-commerce market. This transaction will give online stores access to advanced hosting and marketing services. This step opens up new opportunities for the development of e-commerce platforms. What benefits await store owners? Read on to learn what will change after this acquisition!

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Marcin Stadnik 2026-02-13
news

ChatGPT Advertising: A New Era in E-Commerce

ChatGPT advertising is the next step in the commercialization of AI technology. OpenAI introduces subtle ads within conversations, opening new opportunities for companies seeking to reach a wide audience. Discover the benefits and challenges of this innovation, and what changes the digital world may face in the future.

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Marcin Stadnik 2026-02-13
e-commerce

Automate your customer communications with Sensbot Email Assistant

Automating customer communication is key to increasing efficiency in e-commerce. Sensbot Email Assistant is an AI-powered tool that allows you to automatically generate email responses. Streamline processes, save time, and improve customer service. Read how Sensbot can revolutionize your online store!

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Marcin Stadnik 2026-02-07
content

Influencer Marketing in e-commerce: how does working with influencers increase your sales?

Influencer marketing is one of the most effective e-commerce tools, allowing you to increase sales, build brand authenticity, and reach new audiences. In this article, we discuss how to leverage influencers to promote your products, what goals can be achieved, and how to avoid common mistakes. Learn why influencer marketing is so important for your online store.

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Marcin Stadnik 2026-02-06
e-commerce

Using AI in SEO – automation and intelligent optimization

In the age of digital transformation, artificial intelligence is becoming an invaluable support for SEO. Automating processes like keyword selection and content generation allows SEO specialists to focus on more creative and strategic activities. In this article, we discuss how AI impacts daily SEO work, which tools are worth implementing, and how to leverage AI to achieve better results faster.

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Marcin Stadnik 2026-01-08