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Influencer Marketing in e-commerce: how does working with influencers increase your sales?

Influencer marketing is one of the most effective e-commerce tools, allowing you to increase sales, build brand authenticity, and reach new audiences. In this article, we discuss how to leverage influencers to promote your products, what goals can be achieved, and how to avoid common mistakes. Learn why influencer marketing is so important for your online store.

Marcin Stadnik 2026-02-06

logistics

Are returns on the rise in online stores? Find out if packaging is to blame

Returns in online stores are not just a customer decision but often the result of operational errors. One key area that truly impacts the number of complaints and post-sales service costs is order packaging. Learn how inadequate product security increases costs in the digital world and what you can do to prevent it.

Marcin Stadnik 2026-02-02

strategy

Remarketing – how to recover abandoned carts?

Remarketing – How to Recover Abandoned Carts? What? This article is a comprehensive guide to e-commerce remarketing strategy, with a focus on abandoned cart recovery techniques. We discuss

Kornelia Makowska 2026-01-28

Wordpress platform

Dedicated WordPress website maintenance – what does it include and when is it worth implementing?

Your WordPress website is up and running, but is it really "keeping up" on a daily basis? See what dedicated website maintenance can do for you, when it's worth implementing, and how it can help you avoid stress and costly surprises.

Marcin Stadnik 2026-01-19

e-commerce

Using AI in SEO – automation and intelligent optimization

In the age of digital transformation, artificial intelligence is becoming an invaluable support for SEO. Automating processes like keyword selection and content generation allows SEO specialists to focus on more creative and strategic activities. In this article, we discuss how AI impacts daily SEO work, which tools are worth implementing, and how to leverage AI to achieve better results faster.

Marcin Stadnik 2026-01-08

SEO

SEO vs. PPC – what to choose and how to combine these marketing strategies?

SEO and PPC are two key marketing strategies that help increase your visibility in search results. SEO is a long-term process that generates organic traffic, while PPC provides immediate results but requires a fixed budget. Understand the benefits of each and how they can support your online marketing efforts.

Marcin Stadnik 2026-01-01

content

Content-driven SEO: How does content build visibility, authority, and sales?

Content-driven SEO in 2025 focuses on real value: author experience (EEAT), alignment with intent, and data-driven engagement. In this article, I present the pillars of this strategy, a practical implementation plan, and tips for writing content ready for AI-powered results. If you want to consistently increase visibility and conversions, this material is for you.

Marcin Stadnik 2025-12-29

e-commerce tools

IdoSell integration with Subiekt GT and Subiekt Nexo: full synchronization via IdoSell Bridge

Manually retyping data between Subiekt and the online store quickly leads to errors, delays, and lost sales. Integrating IdoSell with Subiekt GT and Subiekt Nexo via IdoSell Bridge allows you to synchronize key areas: products, inventory, prices, and orders, ultimately streamlining fulfillment, streamlining processes, and scaling e-commerce more easily. In this article, we show you how to approach implementation, what to watch out for, and which elements provide the greatest return on automation.

Marcin Stadnik 2025-12-28

e-commerce

E-commerce in Europe: one EU, many markets. How to prepare a Polish store for expansion?

The EU's single market doesn't mean one simple online sale. Differences in payments, delivery, law, and customer expectations make Europe a patchwork of markets. Discover what's really blocking cross-border expansion, what data demonstrates the potential, and how Polish sellers can leverage these differences to their advantage.

Marcin Stadnik 2025-12-24

e-commerce

10 Mistakes Beginner E-Commerce Owners Make and How to Avoid Them

What? This article is a comprehensive guide to the most common mistakes people make when starting an online business. It's designed with practical application in mind—everyone

Kornelia Makowska 2025-12-14

strategy

Digital Update: What You Need to Know Today to Win Tomorrow

What? The article "Digital Update: What you need to know today to win tomorrow" is a synthetic analysis of the most important trends, changes and challenges in the field of e-commerce, digital marketing and management

Kornelia Makowska 2025-12-11

strategy

How to find a product niche and check market potential?

What? Growing online threats targeting seniors – how cybercriminals exploit the inexperience of older people and what can be done to increase their online safety. Why?

Kornelia Makowska 2025-11-17

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Influencer Marketing in e-commerce: how does working with influencers increase your sales?

Are returns on the rise in online stores? Find out if packaging is to blame

Remarketing – how to recover abandoned carts?

Dedicated WordPress website maintenance – what does it include and when is it worth implementing?

Using AI in SEO – automation and intelligent optimization

SEO vs. PPC – what to choose and how to combine these marketing strategies?

Content-driven SEO: How does content build visibility, authority, and sales?

IdoSell integration with Subiekt GT and Subiekt Nexo: full synchronization via IdoSell Bridge

E-commerce in Europe: one EU, many markets. How to prepare a Polish store for expansion?

10 Mistakes Beginner E-Commerce Owners Make and How to Avoid Them

Digital Update: What You Need to Know Today to Win Tomorrow

How to find a product niche and check market potential?

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