Contents
What?
Cyber Folks announced the acquisition of PrestaShop, one of the most popular e-commerce platforms, to strengthen its hosting and e-commerce offerings.
Why it's important:
This acquisition allows Cyber Folks to expand its offerings, enabling even better integration of hosting solutions with e-commerce platforms, benefiting both store owners and digital businesses.
Who is this information for?
Online store owners, e-commerce managers, and e-commerce technology specialists who use platforms like PrestaShop.
Background:
Cyber Folks' acquisition of PrestaShop is a strategic move that allows both companies to expand their services in the digital world. This allows PrestaShop users to benefit from improved integration with Cyber Folks' hosting services.
Cyber Folks takes over PrestaShop
Cyber Folks, a Polish hosting company specializing in e-commerce services, announced the acquisition of PrestaShop, one of the world's largest open-source e-commerce platforms . This undisclosed transaction propels Cyber Folks into the European e-commerce "top league," achieving a combined GMV (gross sales) of approximately €35 billion. This makes the company a major player in the e-commerce market, comparable to Shopify in Europe. The combined PrestaShop, Sylius, and Shoper ecosystems support approximately 230,000 active online stores, generating sales of €22 billion by 2024. Additionally, the acquisition enables Cyber Folks to further develop and expand into key markets in Western Europe and the US.
Benefits of Cyber Folks' Acquisition of PrestaShop
- Better hosting integration:
Cyber Folks will provide full integration with the PrestaShop platform, enabling your online store to experience better performance, faster page loads, and greater stability thanks to its dedicated server infrastructure. - Stability and scalability:
The group's growth to €35 billion GMV allows online stores running on PrestaShop to scale more easily, providing them with greater flexibility as the number of users and transactions grows. - Top-notch technical support:
With the acquisition of PrestaShop, users will gain access to top-quality technical support, which will be available at every stage of their online store development, from small businesses to large Enterprise projects. - New Marketing Tools:
Thanks to integration with Cyber Folks services, PrestaShop users will be able to take advantage of new marketing tools, including advanced SEO optimization and integration with e-commerce systems, allowing for easier automation of advertising campaigns.
The significance of this acquisition for the e-commerce market in Poland
Cyber Folks' acquisition of PrestaShop is a significant step in the e-commerce market, strengthening the company's position as a leader in hosting services and e-commerce platforms. By combining PrestaShop, Sylius, and Shoper, the Cyber Folks group now has a full product range at its disposal, from solutions for small online stores to the most advanced enterprise projects. This transaction makes Cyber Folks one of the largest players in Europe, generating approximately €35 billion in GMV across its platforms.
It's also worth noting that integration with PrestaShop will open Cyber Folks to the dynamically growing composable commerce market, which allows for the development of flexible, scalable e-commerce projects. In this segment, PrestaShop, alongside Sylius, will enable the development of more advanced solutions, including proprietary marketplaces and wholesale platforms.
What does this mean for online store owners?
Online store owners using PrestaShop will gain stability and flexibility thanks to integration with Cyber Folks services. Additionally, they will have access to new tools and services that support e-commerce development, such as advanced marketing tools that allow for more effective store promotion. Integration with the Cyber Folks ecosystem will enable easy transitions from smaller platforms to more advanced solutions without having to change technology providers.
It's worth noting that this transaction is another step in Cyber Folks' strategy, which included the acquisition of the Shoper platform, which you can read more about in our article . Through these acquisitions, the company is creating a comprehensive ecosystem that will support online stores at every stage of development, offering flexible solutions tailored to the needs of different user groups.
Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
