View all blog articles

SEO

The Hidden Reason You're Losing Customers: Check Your Core Web Vitals

Core Web Vitals isn't just a technical report for developers, but a real indicator of a website's quality from a user's perspective. This article explains what LCP, INP, and CLS metrics are, why they can impact online store sales, and how to check whether slow loading times, laggy clicks, or an unstable layout are driving away customers.

Read more »
strategy

Eco-marketing or greenwashing? Learn how to maintain customer trust

In 2026, customers will say "I'm checking" more often than ever. One mistake in environmental communication can cost your store not only a loss of trust but also significant financial penalties. Do you know where genuine concern for the planet ends and dangerous greenwashing begins?

In this article, we dissect the mechanisms of the "green lie," analyze the new Google EEAT guidelines, and present our proprietary RTV model that will help you build a brand resilient to image crises. Learn why transparency is the only effective SEO strategy today and how to avoid the mistakes that are destroying e-commerce from the inside.

Read more »
news

IdoSell Sold? What Does This Mean for the E-Commerce Market?

MCI Capital has sold its shares in the IAI Group, owner of the IdoSell platform. The transaction, valued at approximately PLN 470 million, could impact the development of e-commerce technologies and the direction of changes in online sales. We examine what this means for the market and online store owners.

Read more »
e-commerce

Next-generation on-site marketing. How is DropUI revolutionizing sales in the IdoSell ecosystem?

In an era of rising advertising costs, the battle for customers is spilling directly onto your website. Did you know that aggressive pop-ups can do more harm than good? Discover how to turn casual visitors into loyal buyers with intelligent on-site tools like DropUI. Learn a data-driven strategy that will allow you to maximize your current traffic while ensuring impeccable user experience and high Google rankings.

Read more »
e-commerce

No more eco-fraud! New DUH regulations target fraudulent e-commerce. Is your store safe?

Greenwashing has been controversial in the digital world for years, and the actions of the German organization DUH against Shein show that the era of vague environmental claims is coming to an end. New regulations and court rulings are forcing brands to be fully transparent in their marketing communications and to provide tangible proof of their environmental claims. Find out what changes await online stores and how to prepare for the new e-commerce standards.

Read more »