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e-commerce

Crawl Budget: What is it and why is it crucial for SEO?

Crawl budget optimization is one of the most important aspects of an SEO strategy, allowing you to effectively manage search engine resources. Learn what a crawl budget is, why managing it properly is crucial to your website's success, and how to ensure search engine crawlers prioritize indexing the most relevant pages. Read our article to improve your website's visibility on Google!

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Marcin Stadnik 2026-01-23
all articles

Modern online store design: how does it affect sales and conversion?

Does store design really sell? Yes—and faster than you think. Modern online store design isn't just about aesthetics, but above all, UX/UI, which guides customers from first click to payment. See which elements most impact conversions and what should be changed to better leverage your store's traffic.

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Marcin Stadnik 2026-01-20
e-commerce

What is subscription sales and how can it accelerate your business growth?

Subscription sales are an increasingly popular business model, gaining traction in e-commerce. With regular payments, companies can secure a steady income, while customers enjoy convenience and time savings. In this article, we explain how subscription sales work, their advantages and disadvantages, and which services can help implement them.

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Marcin Stadnik 2026-01-16
news

BaseLinker Index December 2025 – what is changing in Polish e-commerce?

The BaseLinker Index reached a record high of 171 points in December 2025, demonstrating the growth of e-commerce activity in Poland. This increase is driven by higher order volumes and higher basket values. Learn about the importance of this index for online stores and how it could impact the future of the e-commerce market in Poland.

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Marcin Stadnik 2026-01-14
e-commerce

Hodafy and real profitability on Allegro: how to regain control over margins and costs

Are your Allegro listings actually making money, or are they just generating revenue? Hodafy is an app that organizes costs, margins, Allegro Ads spend, and the impact of returns, allowing you to quickly see where profits are growing and where they're disappearing. In this article, I show you how Hodafy works, the benefits of integration with IdoSell, and how to use data to make better sales decisions in the digital world.

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Marcin Stadnik 2026-01-13
SEO

Website migration and SEO – how to avoid losing position after the move?

Website migration is one of the riskiest steps from an SEO perspective. Changing your domain, URL structure, or CMS can lead to a drop in visibility and loss of organic traffic if not properly planned. This article explains why migration impacts SEO, the most common mistakes, and how to step-by-step protect your SEO from losses. This is a practical guide for companies wishing to consciously migrate without impacting their Google rankings.

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Marcin Stadnik 2026-01-12
e-commerce

Using AI in SEO – automation and intelligent optimization

In the age of digital transformation, artificial intelligence is becoming an invaluable support for SEO. Automating processes like keyword selection and content generation allows SEO specialists to focus on more creative and strategic activities. In this article, we discuss how AI impacts daily SEO work, which tools are worth implementing, and how to leverage AI to achieve better results faster.

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Marcin Stadnik 2026-01-08