Contents
What?
Share Basket is an app available in the IdoSell ecosystem that allows you to share your shopping cart with others via a link.
Why?
In the digital world, the purchasing process is increasingly collaborative, with decisions being made jointly by B2B customers, families, or purchasing departments. The ability to share a shopping cart simplifies communication and shortens the purchasing journey.
Who's it for?
For B2B and B2C online store owners, brands offering more expensive products that require consultation, and companies looking to increase conversion without costly UX changes.
Background:
The modern digital world prioritizes convenience and speed. Customers expect not only an intuitive interface but also features that facilitate collaboration. In the B2B model, shopping carts often require approval from a manager, finance department, or business partner. In the B2C model, purchases are often consulted with a partner or family. Share Basket addresses this need by allowing users to quickly upload a completed cart without the need to create screenshots or manually copy a product list.
What is Share Basket and how does it work in an online store?
Share Basket allows you to generate a unique link to your current shopping cart. After clicking, recipients see exactly the same products, variants, and quantities. They don't have to search for items again or reconfigure their order.
This feature works natively within the IdoSell ecosystem, ensuring full integration with the sales system. This is especially important for companies developing multi-channel sales and leveraging marketplace integrations. If your company needs support in configuring such processes, check out our automations and integrations , which help streamline sales in the digital world.
What problems does Share Basket solve?
1. Improving the B2B acceptance process
The sales department can prepare a ready-made shopping cart and send it to the customer for approval. The recipient doesn't have to analyze a long list of products – they receive a ready-made configuration for finalization.
2. Shortening the decision-making path in B2C
Customers can quickly send their shopping cart to a loved one and make a decision together. This reduces the risk of cart abandonment and increases the likelihood of a purchase.
3. Consultative sales support
In industries requiring consultation, the merchant can send the shopping cart as a complete offer. This is easier than creating separate PDF documents.
4. Better communication in marketing campaigns
The cart link can be used in email marketing or remarketing campaigns. To optimize these efforts, see our e-commerce marketing , where we help online stores increase conversions.
The most important benefits for an online store
1. Increase conversions
Simplifying the purchasing process reduces friction and decision time. Customers don't have to recreate product configurations.
2. Professionalization of B2B sales
The ability to share a shopping cart streamlines the bidding process and speeds up the processing of larger orders.
3. Better user experience
A modern online store should offer features that support collaboration and communication. Share Basket builds a flexible and customer-focused brand image.
4. Scalability without large investments
Implementing this feature doesn't require rebuilding the entire online store architecture. It's an extension of the existing platform that can be combined with UX optimization and an SEO strategy. We support clients in this area with SEO and online store positioning .
How does Share Basket affect sales?
| Area | Without Share Basket | With Share Basket |
|---|---|---|
| Order acceptance | Sending a product list by email | One click and your cart is ready |
| Consultations | Screenshots and product links | Full configuration in one link |
| Finalization | Searching for products again | Instant transition to payment |
| Conversion | Higher risk of cart abandonment | Shortened decision-making process |
The Importance of Share Basket in the Digital World
Share Basket demonstrates that the development of the digital world is not just about warehouse automation and system integration, but also about simplifying collaboration between users . Online shopping is increasingly becoming a collaborative process, and online stores must adapt to this reality.
Is it worth implementing Share Basket?
If you run a B2B online store, offer products that require consultation, or want to improve your conversion rate, Share Basket can be a simple yet effective step forward. In the digital world, companies that minimize friction in the purchasing process and simplify communication win.
Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
