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e-commerce

Customer loyalty in 2025: why it was conditional and how to build it in the digital world?

In 2025, customer loyalty has become conditional: a staggering 98% of shoppers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Izba report and translated them into specific e-commerce actions: from checkout and payments, through after-sales service, to smart automation. Find out how to build retention in 2026 without making sales dependent on constant discounts.

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Marcin Stadnik 2026-01-02
e-commerce

Will the EU level the playing field in e-commerce? What do the changes mean for Polish online sellers?

Ago, Shein and AliExpress are also gaining strength in Poland, and the industry is saying bluntly: the competition is uneven, as some non-EU retailers operate under different cost and regulatory constraints. As a result, local stores are under pressure on margins, investments, and prices. What exactly is this gap, what changes is the European Union planning, and what can online sellers do now to maintain their advantage?

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Marcin Stadnik 2026-01-01
e-commerce

How to automate marketing and increase sales with Edrone?

Want to increase sales in your online store? With edrone, it's possible! Learn how marketing automation, personalized campaigns, and product recommendations can support your business growth. Read how to easily implement edrone and improve the effectiveness of your marketing efforts.

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Marcin Stadnik 2025-12-31
content

Content-driven SEO: How does content build visibility, authority, and sales?

Content-driven SEO in 2025 focuses on real value: author experience (EEAT), alignment with intent, and data-driven engagement. In this article, I present the pillars of this strategy, a practical implementation plan, and tips for writing content ready for AI-powered results. If you want to consistently increase visibility and conversions, this material is for you.

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Marcin Stadnik 2025-12-29
e-commerce tools

IdoSell integration with Subiekt GT and Subiekt Nexo: full synchronization via IdoSell Bridge

Manually retyping data between Subiekt and the online store quickly leads to errors, delays, and lost sales. Integrating IdoSell with Subiekt GT and Subiekt Nexo via IdoSell Bridge allows you to synchronize key areas: products, inventory, prices, and orders, ultimately streamlining fulfillment, streamlining processes, and scaling e-commerce more easily. In this article, we show you how to approach implementation, what to watch out for, and which elements provide the greatest return on automation.

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Marcin Stadnik 2025-12-28
e-commerce

The End of Ultra-Cheap Shipping? The EU Introduces a 3-Euro Fee, Hits Temu and Shein

Ultra-cheap purchases from China may no longer be as profitable as they used to be. The EU has announced a flat fee of €3 for small parcels, which will undermine the sales models of platforms like Temu and Shein. In this article, we explain the change, when it will take effect, the potential implications for consumers and logistics, and where Polish online stores can gain an advantage through local availability, faster delivery, and greater trust.

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Marcin Stadnik 2025-12-27
e-commerce

AI traffic in your online store: how to turn ChatGPT visits into real revenue

More and more customers are visiting online stores thanks to AI-generated recommendations and responses, but many brands are facing the same problem: visits are increasing, and shopping carts aren't closing as quickly as they do in SEO campaigns. This article explains why ChatGPT traffic often has a different purchasing intent, where the highest post-click friction occurs, and what changes to make to content, landing pages, analytics, and checkout to truly leverage AI traffic for revenue.

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Marcin Stadnik 2025-12-26
e-commerce

Menu assigner in IdoSell products – how to automate your store menu and save time

Manually assigning products to menus can take hours, especially when the offer changes frequently. The Assigner app in IdoSell does it automatically – based on rules that you set once and only fine-tune as needed. See how it works, what criteria you can use, and how to organize your "New Arrivals," "Promotions," or "Available Immediately" menus without daily clicking.

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Marcin Stadnik 2025-12-25
e-commerce

Google adds "Read more" to search results snippets – what does this change for SEO and CTR?

A new element is appearing in Google results: the "Read more" link in snippets. It sounds inconspicuous, but it can change how users click and read your content—and where exactly they land after landing on your site. In this article, we explain how this solution works, the implications for SEO and CTR, and what to improve in your headline structure, how-to sections, and landing page to not only earn clicks but also retain attention and close conversions.

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Marcin Stadnik 2025-12-23