Contents
What?
Assigner (Menu Assigner in Products) in IdoSell is an application that automates the assignment and unassignment of products in menu nodes based on set rules, so instead of manually assigning products to the appropriate sections, you keep the menu organized thanks to criteria such as brand, availability, parameters, price range or phrases in the product name.
Why?
In e-commerce, the menu is not a "fixed list of links", but a living structure that should keep up with product rotation, seasonality, promotional campaigns, and changes in stock and prices, and manually assigning products quickly becomes time-consuming and generates errors (empty lists, outdated sections, products unavailable in key places), which spoils the customer experience and can reduce sales.
For whom?
This solution is especially suitable for stores with a large number of SKUs, for companies with a dynamic offer (frequent deliveries, new products, sales, seasonality), for e-commerce companies running several menus or store versions, and for teams that want to reduce operational work in the panel and focus on sales, marketing and customer service activities.
Background to the topic
Customers shop faster when navigation is simple and up-to-date, and the menu leads them directly to the right product lists. As a store grows, maintaining a consistent information architecture becomes increasingly difficult and requires automation. Assigner is the answer to this problem, as it "connects" the menu structure with real product data and keeps the lists up to date without daily manual clicking.
What does the Assigner app do in IdoSell?
Assigner (Item Menu Assigner) is a tool that automatically assigns and removes items from and to menu nodes based on established rules. It runs cyclically – by default, every day at 3:00 AM .
The main idea is simple: instead of manually adding products to nodes like "New Arrivals", "Promotions", "Available Immediately" - you set the conditions, and the system itself keeps the lists up to date.
How does the automation of assigning items to the menu work?
The app works fully automatically, but not blindly. You decide:
- which menu nodes are to be automated,
- what rules should decide what should appear on the list,
- where you leave manual control (because sometimes you want "manual" treatment, e.g. on campaign landing pages).
Important: Assigner is designed to support all stores and all menus available in the IdoSell panel, which can be particularly useful in the case of several brands, several language versions or multi-channel sales.
What rules can you set in Assigner?
IdoSell describes a set of criteria you can use for automation. In practice, you use them to build "filters" that update the menu node's content daily:
- Availability status – e.g. only products available immediately,
- Brand – e.g. separate nodes per manufacturer,
- Category – assigning by product category,
- Parameters – e.g. color, size, material,
- Series – e.g. seasonal collections,
- Zones – e.g. menus for discount or loyalty zones,
- Price range – e.g. up to PLN 99 or "premium 500+",
- Text in the name – great for promotions like “SALE”, “BLACK”, “OUTLET”.
Application examples: where does Assigner give the fastest results?
1) "New" without manual attachment
In many stores, new items are a key section – customers return to check on new items. With Assigner, you can automate the "New Items" node to include products that meet a specific criteria (e.g., series/category/text in the name) every day. The result: less work and a lower risk of new items getting lost in the catalog.
2) "Available immediately" based on stock levels
If you sell products where availability determines purchase decisions (gifts, seasonal items, home furnishings), an "In Stock" listing can boost conversions. Assigner allows you to automatically display products with the appropriate availability.
3) Promotions and sales in a controlled manner
By labeling discounts in the title ("SALE") or in zones, you can maintain a promotional menu without manually rearranging items. This is especially convenient for short campaigns where manual adjustments take longer than the campaign itself.
4) Brand menus and manufacturer "mini-catalogs"
In industries where brand is a key purchasing filter (e.g., fashion, sports, home appliances), an extensive brand menu can speed up selection. The "Brand" rule helps maintain these lists without constantly adding new ones.
Step by step: how to launch the application in IdoSell?
- Log in to the IdoSell panel.
- Go to Apps → List of applications and services .
- Find the Menu Assigner app in Merchandise and install it.
- Select the menus and nodes you want to automate.
- Define assignment rules for individual nodes.
- Check the effects after the first cycle of operation (by default, the application performs the task every day at 3:00).
Expert advice: what should you pay attention to so that automation doesn't "run over" your menu?
Don't mix goals in one node
If a node is intended to serve the "Promotions" role, don't add conditions like "New Arrivals" or "Available Immediately." It's better to build several simple nodes with a clear purpose than one that's unclear to the customer.
Remember to publish changes and index the list of goods
Even the best-designed menu must be displayed correctly in the store. IdoSell points out that menu changes may not be visible, for example, if they haven't been published or if the products haven't been updated in the search index yet (sometimes this takes from several minutes to several hours, depending on the size of the offer).
Take care of the quality of product data
Rules based on parameters, series, or text in the name work well if your product database is consistent. In practice, this is a good time to standardize naming (e.g., fixed collection designations) and ensure completeness of parameters. Automation then rewards you with stable menus.
How does Assigner impact UX and sales results?
The biggest benefits are:
- Save time – set the rules once and don't have to manually add hundreds of products.
- Fewer errors – automatic unlinking of products reduces situations where a customer ends up on lists with unavailable items.
- Better navigation – the menu remains clear even with a large selection.
- Scaling – with a larger number of products and frequent changes, automation becomes actually “cheaper” than manual work.
In practice, Assigner helps keep your catalog organized, which often translates into better metrics: more product list views, longer time on the site, less navigation chaos – and these are conditions that favor conversion.
Who will benefit most from this app?
- For stores with a rapidly changing offer (new items, seasonality, campaigns),
- For stores with a large number of SKUs where manual assignment is not feasible,
- For companies running multiple menus (e.g. different category structures, brands, store versions),
- For teams that want to reduce “microtasks” in the dashboard and focus on sales, marketing and customer service.
Is it worth implementing Assigner?
If your online store is growing and your menu needs daily adjustments, Assigner is one of those tools that can save you time. Automatically assigning and deselecting products to menus, performed periodically, helps keep navigation organized and reduces errors resulting from manual work.
The best approach: start with 2-3 nodes with high sales value (e.g., “Available Now,” “Promotions,” “New Arrivals”), refine the rules, and then expand the automation to other menu areas.
Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
