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e-commerce

Half of European consumers shop incognito. What does this mean for e‑commerce?

Shopping incognito is becoming the norm among European consumers who want to maintain anonymity when shopping online. What's behind this trend and how is it impacting the e-commerce industry? Find out why

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Marcin Stadnik 2025-12-15
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Smart Pricing in Ecommerce: How Dynamic Pricing Impacts Sales and SEO

Intelligent pricing systems are becoming an essential tool in e-commerce. By dynamically adjusting prices to changing market conditions, online stores can increase profitability and improve their visibility on Google. Read,

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Marcin Stadnik 2025-12-14
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Nordic e-commerce market: How can Polish sellers win customers from Scandinavian countries?

As many as 78% of Nordic consumers shop abroad, creating huge opportunities for Polish retailers. Learn how Polish online stores can leverage this trend to reach

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Marcin Stadnik 2025-12-13
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Amazon Review Changes: How Will New Rules Affect Sellers and Consumers?

Amazon is making changes to its review system, restricting access to reviews to verified users only. Learn how these changes will impact sellers, consumers, and the future of e-commerce. Read what they mean for

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Marcin Stadnik 2025-12-12
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PKO BP and Allegro join forces – PLN 15 billion in financing and a million new customers within reach

PKO BP and Allegro join forces – PLN 15 billion in financing and a million new customers within reach What? The new cooperation between PKO Bank Polski and Allegro assumes the launch of a financing line for sellers and

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Marcin Stadnik 2025-11-20
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Cloudflare Global Outage November 18, 2025 – What Went Wrong and Why Does It Matter for the Digital World?

Cloudflare Platform and Services Outage – How Could 20% of the Internet Be Down? What? On November 18, 2025, a global infrastructure outage occurred at Cloudflare, a key network service provider

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Marcin Stadnik 2025-11-18
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AWS Outage – Amazon Web Services – What Happened on October 20, 2025 and Why Should It Concern the Digital World?

AWS Outage – Amazon Web Services – How One Huge Corporation Influences the Digital World…? What? In October 2025, a major outage occurred at Amazon Web Services (AWS), one of the largest

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Marcin Stadnik 2025-11-17
AI – Artificial Intelligence

Schema and Visibility in AI Overviews – Does Structured Data Improve Your Google Ranking?

Schema Markup and Visibility in AI Overviews (Google AI Review) – Does Structured Data Improve Google Rankings? What? A Comparative Experiment Reveals the Impact of Structured Data Quality on Page Visibility in AI Overviews

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Marcin Stadnik 2025-11-15
AI – Artificial Intelligence

Google's priority is AI, but its financial powerhouse remains its search engine

What? Google has released research data on the impact of its AI Overviews feature on how users use its search engine and shop online. According to the latest BrightEdge study, it begins

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Marcin Stadnik 2025-11-12
AI – Artificial Intelligence

Google AI Overviews Drastically Reduce CTR. See How They're Changing Results in the Digital World

What? According to data provided by Authoritas, after implementing AI Overviews, they noticed drastic drops in CTR in both organic and paid results. Why? These changes indicate that users are increasingly staying in

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Marcin Stadnik 2025-11-10
e-commerce tools

Google Search Console with a new feature – “Query Groups” organizes search data

What? Google is introducing a new feature called Query Groups to Search Console, designed to help users better analyze and organize query data in search results. Why? The new tool lets you create groups

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Marcin Stadnik 2025-11-05
AI – Artificial Intelligence

Google's AI Overviews impact traffic in Polish search engines – CTR drops by up to 19.4%

What? After Google introduced AI Overviews, which changes the way search results are presented by providing users with ready-made summaries generated by artificial intelligence, it saw a drastic drop in organic traffic. Why? According to Senuto analysis,

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Marcin Stadnik 2025-11-02
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