ChatGPT advertising is the next step in the commercialization of AI technology. OpenAI introduces subtle ads within conversations, opening new opportunities for companies seeking to reach a wide audience. Discover the benefits and challenges of this innovation, and what changes the digital world may face in the future.
The BaseLinker Index for January 2026 shows solid growth in online sales, but also challenges related to seasonal declines in activity. Understand how performance across sectors and growing international sales are shaping the future of Polish e-commerce. Read about how these changes impact online store owners.
InPost, a leader in the parcel locker market, is on track to be acquired by an international investor for nearly €8 billion. What does this mean for the Polish e-commerce market? Read how these changes will impact logistics, the development of parcel lockers, and the future of collaboration with online companies.
Chinese platforms like AliExpress have gained popularity in Poland thanks to their low prices and vast product selection. However, upcoming legal changes in the EU may change this landscape. Learn what changes may impact the e-commerce market and how to prepare for the upcoming challenges.
The Advent Fund has begun talks with Brzoska and PPF about acquiring InPost, the leader in the parcel locker market in Poland. How will this transaction impact the e-commerce market, the development of courier services, and companies' logistics strategies? Learn what this collaboration could bring and what changes await the industry.
Europe may seem like a single market, but when it comes to online sales, it still operates as a mosaic of national realities. In this article, we explore the key challenges to cross-border expansion (law, logistics, data, and technology) and where Polish companies can find an advantage and grow faster.
Allegro once again ranked first in terms of user numbers and reach in Poland. Mediapanel data shows how the marketplace is changing and why this result is important for online sellers.
Google is expanding Trends with the Explore with AI feature, which not only displays charts but also helps understand the reasons behind peaks and troughs in interest. This is a significant change for digital businesses, from content planning and SEO to decisions about online store offerings.
OpenAI has published its policies for advertising and expanding access to AI tools. We explain what's changing, why it's important for businesses in the digital world, and what the implications may be for marketing and AI implementations.
Poles are increasingly using Chinese shopping platforms. Find out why online shopping from China has become so popular and what benefits and challenges it poses for the Polish e-commerce market
The BaseLinker Index reached a record high of 171 points in December 2025, demonstrating the growth of e-commerce activity in Poland. This increase is driven by higher order volumes and higher basket values. Learn about the importance of this index for online stores and how it could impact the future of the e-commerce market in Poland.
Google results can fluctuate from day to day, but when visibility begins to fluctuate, it's usually due to a major algorithm update. In this article, we'll show you how to distinguish the effect of an update from a technical issue, what most often causes declines in online stores, and how to analyze your Search Console data step-by-step to implement a sound recovery plan without panicking.
