Greenwashing has been controversial in the digital world for years, and the actions of the German organization DUH against Shein show that the era of vague environmental declarations is coming to an end. New regulations and court rulings are forcing
OpenAI is exploring the possibility of introducing advertising into ChatGPT. If sponsored replies are introduced in AI systems, it could significantly change the way information is searched and how marketing is done in the digital world. For businesses, it means
Is Google really losing its dominance in Poland? Why is Bing growing while Opera still holds a strong position on the desktop? We analyze data from 2020–2025 and show how AI and growing awareness
Starting March 31, 2026, Amazon will end its FBA commingling policy. Sellers must adapt their inventory management strategies. Find out what changes the new rules introduce and how to prepare for them
Cyber Folks announced the acquisition of PrestaShop, making the company one of the leaders in the European e-commerce market. This transaction will give online stores access to advanced hosting and marketing services.
ChatGPT advertising is the next step in the commercialization of AI technology. OpenAI introduces subtle ads within conversations, opening up new opportunities for companies looking to reach a wide audience. See,
The BaseLinker Index for January 2026 shows solid growth in online sales, but also challenges related to seasonal declines. Understand how performance across sectors and growing international sales are shaping the future
InPost, the leader in the parcel locker market, is on track to be acquired by an international investor for nearly €8 billion. What does this mean for the Polish e-commerce market? Read about the impact these changes will have
Chinese platforms like AliExpress have gained popularity in Poland thanks to their low prices and wide selection of products. However, upcoming legal changes in the EU may change this picture. Find out what changes
The Advent Fund has begun talks with Brzoska and PPF about acquiring InPost, the leader in the parcel locker market in Poland. How will this transaction impact the e-commerce market, the development of courier services, and companies' logistics strategies?
Europe may seem like a single market, but online sales still operate as a mosaic of national realities. This article explores what hinders cross-border expansion most (law, logistics, data, and technology) and where
Allegro once again ranks first in terms of user numbers and reach in Poland. Mediapanel data shows how the marketplace is changing and why this result is important for
