BaseLinker has changed its brand and is now called… Base
What's changed?
The BaseLinker platform, known to online store owners for its marketplace, ERP, and order automation integration, is changing its name to Base .
Why is this important to know?
The name change signifies not only new branding but also a development direction toward global markets. It's a clear message to the e-commerce world that the company is committed to scalability, streamlined communication, and expansion.
Who is this change relevant for?
For online store owners and managers who use BaseLinker (now Base) and plan to implement OMS tools such as Base (BaseLinker) or omnichannel integrations.
A change that restructures the brand – the context and background of the decision
BaseLinker, for years one of the most frequently chosen OMS platforms in Poland, has decided to shorten and simplify its name. The company now operates as Base , which aims to strengthen its international recognition and build a strong, universal brand that serves as a foundation for—potentially—any e-commerce company. The change is accompanied by a new logo, a refreshed interface, and the new internet domain "base.com." As the Base team emphasizes, the decision to rebrand stems from the need to facilitate expansion and communication with customers in international markets.
What does this mean for the digital world?
Primarily, the change is visual, not technical . Existing users don't need to take any action. The system, its functions, and configuration remain unchanged – but the way the brand is communicated and positioned in the market is changing. And, of course, the platform's domain has changed.
This is good news for online store owners who use Base as a central tool for managing multi-channel sales – from Allegro to Amazon, and even their own online store. Base still enables integration with key ERP systems, shipping automation, integration of multiple sales channels (order sources), inventory synchronization, and handling returns and complaints in a single tool.
More about Base – see here .
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
