Contents
What?
The Base Index report for July 2025 indicates stable growth in Polish e-commerce, both year-on-year and month-on-month. Despite the holiday season, online sales in Poland remain dynamic. This growth applies to both domestic and international transactions.
Why?
This increase is significant because it demonstrates that the Polish e-commerce market is not only maintaining its growth rate but also expanding into international markets. This is a positive sign for retailers, who can count on continued market growth, even during the summer season. Analyzing the report allows for an understanding of key trends and the product categories that attract the most attention from consumers.
For whom?
The report is particularly important for online store owners, e-commerce managers, marketers, and online retailers. It provides them with valuable information about the state of the market that can help them make business decisions. This information can also be useful for e-commerce analysts and agencies looking for the latest industry trends.
Background to the topic
The growth of e-commerce in Poland is a response to the growing popularity of online shopping, especially after the pandemic. Poles are increasingly eager to use shopping platforms, and the e-commerce industry is developing dynamically. In the international context, the Polish market is gaining importance, and the number of cross-border transactions is constantly growing. The Base Index report for July 2025 provides a snapshot of the condition of Polish e-commerce, indicating further development and growth trends.
Stable growth year over year
Base Index data shows that the index value reached 155 points in July 2025 , representing an 8.5% compared to July 2024. This is a strong signal of the continued high dynamics of Polish e-commerce, which, after several years of dynamic growth, continues to present itself as a stable and strong segment of the economy. Throughout 2025, the online sales market in Poland is expected to demonstrate solid growth.
Increase in international sales
It's also worth noting that international sales now account for 18.5% of total sales for Polish online stores, representing an 18.2% year-on-year . This demonstrates that Polish e-commerce is becoming increasingly global, with Polish online stores gaining popularity abroad. Part of this success is due to streamlined logistics processes, improved customer service, and the development of platforms that facilitate international sales.
July month-on-month growth
Compared to June 2025, July 2025 saw a 3.4% in the Base Index, confirming the continuing growth trend in the e-commerce market. Orders increased by 3.2% , and the average basket value increased by 0.2% . This data indicates that the Polish e-commerce market is resilient to seasonal fluctuations and is showing steady growth despite the summer holiday season.
What does this increase mean?
The success of Polish e-commerce in July demonstrates that the market is resilient to seasonal fluctuations, with online retailers successfully attracting customers during the summer. Further sales growth in the coming months indicates that this positive trend will continue.
Dominant categories
The July Base Index report shows that the following product categories experienced particularly strong growth:
Supermarkets and e-grocery : Food products, beverages and everyday items were very popular, especially in the context of holiday shopping.
Fashion : Summer collections, seasonal sales, and beach and sportswear attracted a large number of customers.
Health and beauty : Dietary supplements, cosmetics and body care products enjoyed growing popularity.
Automotive : Car accessories and automotive parts showed strong growth, which may be a result of summer travel and preparations for the holiday season.
Trends in the e-grocery category
The growing interest in online grocery shopping, especially during the holiday season, demonstrates the growing convenience of consumers. E-grocery makes grocery shopping easier, and everyday products are readily available without leaving home.
What's next?
July data shows that the e-commerce sector in Poland not only maintained its high dynamics but is also continuing to grow compared to previous years. Market growth is expected to continue in the coming months, especially during the back-to-school , which promises to be another opportunity to increase sales in categories such as electronics, children's fashion, and school supplies.
Which sectors will dominate e-commerce?
Analyzing current trends, we can expect the greatest growth to occur in e-grocery, fashion, and healthcare products. Technological advancements and improved logistics processes will allow for even better adaptation of offerings to changing consumer needs.
The bottom line: prospects for the future of Polish e-commerce
The growth of Polish e-commerce in July 2025 shows that the industry is not only maintaining its positive momentum but also showing signs of further development. The increased number of international transactions, stable sales growth, and growing interest in online shopping are positive signs for retailers. Key sectors such as fashion, health, and electronics will continue to drive market growth, and the future prospects appear promising. Companies that invest in innovation and international expansion can expect continued success in the coming months.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
