Amazon Marketplace: A Comprehensive Guide for Sellers What? Amazon is the undisputed leader in global online commerce, but its position in Poland remains weak. Even though the platform has been operating in Poland since 2021, it's still a major player
Google AI Overviews (SGE) is coming to Poland – what does this mean for the digital world? What? Google has launched the AI Overviews (SGE) feature for users in Poland. Why? This new AI-powered feature is changing the way
Gemius Report – What do we know about Polish online consumers after 2024? What's happening? The latest Gemius report, "E-commerce in Poland 2024," provides data on Polish consumer behavior online
Recommerce is growing: How are Vinted and OLX changing the online retail market? What's happening? Recommerce, or the online sale of used goods, is rapidly gaining popularity. Why is this important? Consumer shopping habits are changing, and
New EU guidelines on dark patterns – an end to manipulation in online stores? What's happening? The European Union is introducing new regulations on so-called dark patterns – manipulative techniques used in digital interfaces.
Poles are increasingly willing to buy over-the-counter medications online – a new impetus for the digital world. What? The number of Poles buying over-the-counter (OTC) medications online is growing. Why? Changing shopping habits, convenience
Mobile first: key principles and best practices What? "Mobile first" is Google's approach, which evaluates the mobile version of a website first, and only then the desktop version. The article explains,
New EU regulations on cross-border e-commerce – what do online store owners need to know? What's changing? New EU regulations have been in force since 2025, streamlining and standardizing the rules for cross-border sales
Freelancers and consultants are gaining importance. E-commerce is increasingly turning to external experts. What? A Useme report shows that companies in Poland are increasingly willing to use freelance services – especially in
Google is introducing advanced AI features in its Shopping tab. What? Google is implementing new artificial intelligence (AI)-powered features in its Shopping tab to improve product search and matching. Why? The goal is
Amazon is testing redirecting customers to brand websites. What? Amazon has started testing a new feature where customers can be redirected directly to brand websites if a given product is not available
Will the European digital world grow by 45% in five years? Better prepare. What? The European e-commerce market (digital world) is expected to grow by 45% in the next five years. Why? Dynamic growth
