Gemius Report – What do we know about Polish online consumers after 2024? What's happening? The latest Gemius report, "E-commerce in Poland 2024," provides data on
Recommerce is growing: How are Vinted and OLX changing the online retail market? What's happening? Recommerce, or selling used goods online, is rapidly gaining popularity. Why is this important? They're changing
New EU guidelines on dark patterns – an end to manipulation in online stores? What's happening? The European Union is introducing new regulations on so-called dark patterns – manipulative ones
Poles are increasingly willing to buy over-the-counter medications online – a new impetus for the digital world. What? The number of Poles buying over-the-counter (OTC) medicinal products online is growing.
Mobile first: key principles and best practices What? Mobile first is Google's approach to evaluating the mobile version of a website first, and then
New EU regulations on cross-border e-commerce – what do online store owners need to know? What's changing? New EU regulations will be in force from 2025, streamlining and
Freelancers and consultants are gaining importance. E-commerce is increasingly turning to external experts. What? A Useme report shows that companies in Poland are increasingly willing to use
Google is rolling out advanced AI features to its Shopping tab. What? Google is rolling out new artificial intelligence (AI)-powered features to its Shopping tab to improve the search experience
Amazon is testing redirecting customers to brand websites. What? Amazon has started testing a new feature where customers can be redirected directly to brand websites if they
Will the European digital world grow by 45% in five years? Better prepare. What? The European e-commerce market (digital world) is expected to grow by 45% in five years
Marketing Automation iPresso: A Comprehensive Guide. Modern marketing is not only about creativity, but above all, effectiveness. Companies are constantly looking for ways to better tailor their communication to their needs
Amazon is implementing AI to personalize offers in real time – what does this mean for the digital world? Amazon has announced the implementation of advanced artificial intelligence (AI) algorithms,
