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Google introduces advanced AI features in Shopping tab
What?
Google is rolling out new artificial intelligence (AI)-powered features to its Shopping tab to improve product search and matching.
Why?
The goal is to improve the user experience through more precise recommendations, intelligent filtering of offers, and personalization of search results.
Who is it for?
Online retailers, e-commerce brands, and customers who use Google to shop online.
How is AI changing Google Shopping?
Personalization of Google Shopping results
Google is introducing advanced artificial intelligence algorithms to the Google Shopping tab to provide users with more relevant and relevant search results. AI analyzes search history, shopping preferences, and market trends to provide precise product recommendations.
Intelligent offer filtering
New AI features will allow for dynamic filter adjustments in Google Shopping. The system will automatically direct users to the most relevant offers, eliminating irrelevant or less relevant products. This improvement will speed up the shopping process and increase its efficiency.
Analysis of product photos and descriptions
Google AI will leverage image recognition and natural language processing to better categorize products. The system will automatically analyze photos, detect product features, and generate precise descriptions, improving the quality of the offers presented.
AI-generated briefs and product recommendations
Google is introducing AI-generated "briefs," which provide users with key information about the products they're searching for, based on analysis of 45 billion listings. Additionally, users will receive product recommendations based on analysis of content from across the internet, including articles and reviews.
Personalized inspiration feed
The new, personalized Google Shopping homepage will present products and videos tailored to individual user preferences, based on previous searches and interests. Users will be able to influence their recommendations by marking products as uninteresting.
Personalized offers and price comparison tools
Google is also introducing a personalized deals tab that will show you products tailored to your interests, as well as tools for comparing prices and tracking price changes, making it easier to find the best deals.
Automatic price optimization
By implementing AI in Google Shopping, merchants will be able to benefit from dynamic pricing management. Google algorithms will analyze competing offers and suggest optimal prices in real time, allowing for better pricing strategy adjustments.
Virtual product try-on feature
Using AI and augmented reality (AR), Google is introducing a virtual try-on feature that allows users to better match products before purchasing, increasing confidence and satisfaction with their choice.
Making voice shopping easier
Google is also introducing AI integration in Google Shopping for users who use voice assistants. The ability to search for products using voice commands will become more precise, improving user experience and accessibility to offers.
Benefits for sellers
AI in Google Shopping opens up new opportunities for e-commerce businesses. Merchants will gain greater visibility for their offers, increased conversions thanks to more relevant search results, and more efficient management of advertising campaigns.
New AI-powered features in Google Shopping aim to enhance the convenience of online shopping and better tailor offers to actual customer needs. Google consistently develops tools that transform the way people search and purchase products online.
Benefits for sellers and customers
- Businesses : Possibility of better targeting of offers and greater visibility of products in search results.
- Consumers : More precise search results, more relevant recommendations, and a more convenient shopping experience.
- Market : Faster adoption of AI in the digital world and the growing importance of intelligent algorithms in e-commerce.
Google Merchant Center – the key to your presence on Google Shopping
Why is Google Merchant Center necessary?
For a seller's listing to appear on Google Shopping and take advantage of advanced AI features, they must register with Google Merchant Center . This platform allows them to upload and manage product data, making their listings visible in Google Search and the Shopping tab.
How does Google Merchant Center work?
Google Merchant Center allows merchants to:
- Add and update products to make them visible on Google Shopping.
- Synchronize product data, including prices, images and descriptions.
- Optimization of advertising campaigns in Google Ads.
- Monitoring product performance and visibility in search results.
How to register for Google Merchant Center?
Registering with Google Merchant Center consists of several steps:
- Account setup – Merchant must register with Google Merchant Center using a Google account.
- Website verification – it is necessary to confirm ownership of the online store via Google Search Console or by adding special code to the website.
- Adding a product feed – the seller sends a file containing product data, including names, descriptions, prices, categories and photos.
- Optimization and monitoring – regular information updates and analysis of results in Google Merchant Center.
Benefits of integration with Google Shopping via Marchant Center
Integration with Google Merchant Center allows merchants to:
- Better visibility – products appear in the Shopping tab and in Google search results.
- More effective campaigns – integration with Google Ads allows you to display sponsored product results.
- More website traffic – Google Shopping is one of the main sources of traffic generation for online stores.
- Better conversion – users go directly to the product page, which increases the chance of making a purchase.
A presence on Google Shopping is impossible without Google Merchant Center. It's a crucial tool for merchants who want to effectively reach customers and leverage Google's advanced AI features.
How to use new AI functions in business?
- Optimizing product offers for AI, including the use of high-quality descriptions and images.
- Analysis of data provided by Google to better tailor advertising campaigns to user preferences.
- Investing in SEO strategies that will allow for better product positioning in search results.
- Personalization of offers and dynamic price adjustments based on customer behavior.
Want to learn more?
Write to us and learn how to use AI in your online sales strategy.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
