Freelancing and consulting – a new pillar of e-commerce?

According to the "Freelancing in Poland 2024" report, as many as 7 out of 10 companies declare they have used freelance services and plan to continue this strategy. These are most often specialized tasks: from UX/UI, through SEO and advertising, to e-commerce implementation and data analysis. More and more companies recognize that external experts not only complement their team's skills but are often crucial in making sound business decisions.

In e-commerce – where speed, flexibility, and the quality of the customer experience matter – such collaboration brings particular benefits. Online stores are increasingly choosing not to build large internal teams, but rather rely on proven advisors and micro-teams of experts who support strategy, technology, and conversion growth.

Why do companies no longer want to work with large agencies?

Just a few years ago, a large agency with dozens of specialists and an impressive portfolio was considered a guarantee of effectiveness. Today, more and more companies – especially in the e-commerce sector – are moving away from this model. Instead, they're seeking smaller, flexible, and specialized partners. Why this shift?

The main problems of working with large agencies:

• High monthly costs – Agencies with large resources have higher operating costs, which they pass on to the client. Often, you're paying for a team you barely use.
• A cookie-cutter approach – many agencies operate according to pre-made procedures and packages, which limits flexibility and real adaptation to your business model.
• Changing contacts – team turnover and project transfers between accounts and specialists are commonplace. You lose continuity of collaboration and understanding of context.
• Long response times – large structures mean multi-step processes and approvals. Even simple changes can get stuck in the work queue for weeks.
• Lack of personalized attention – you're just one customer among many. Sometimes your needs are pushed to the background if you're not a "premium customer."
• Blurred responsibility – many departments, a dispersed team, subcontractors… It is difficult to indicate who is really responsible for the effect.
• Excessive focus on reports, not on results – beautiful presentations and numbers without translating into real sales indicators or ROI.

What do companies choose instead?

Increasingly, they're turning to independent e-commerce consultants or boutique firms that work quickly, efficiently, and without unnecessary bureaucracy. This is a task-oriented approach—based on experience, full commitment, and real results. Collaboration isn't like a "client-agency" relationship, but rather a partnership with people who truly understand how e-commerce works from the inside.

Why does it work?

• Faster decisions and actions – without chains of approvals and procedures.
• Direct contact with an expert – not through an “account manager”.
• Real responsibility – the advisor knows that the result depends on him.
• Better fit to budget and needs – flexible billing models.

That's why more and more companies are abandoning large, "pretty" agencies in favor of agile teams and independent consultants. And if you want to combine experience with accessibility and efficiency, Świat Cyfrowy sp. z o.o. is the right place.

How does Świat Cyfrowy fit into this trend?

Świat Cyfrowy sp. z o. o. is an independent consulting firm operating in the field of e-commerce and digital transformation. We're not a corporation, we don't have hundreds of employees, or a complex hierarchy – and that's precisely why we operate effectively, quickly, and flexibly. Our team consists of experienced practitioners in online sales, marketing, SEO, UX, and data analysis. We have one thing in common: we help online stores sell more and smarter.

We work with both startup projects and brands looking to scale their business or enter new markets. Instead of "boxed-in" solutions, we offer specific, tailored services : from e-commerce audits and sales platform selection to purchasing process optimization, content strategy, and Google Ads campaigns. We always prioritize efficiency, measurable results, and partnerships without unnecessary fixed costs or long-term contracts.

Our strength lies in our interdisciplinary approach—we combine technological knowledge with business experience. We understand e-commerce not only from a code perspective, but also from a conversion perspective, customer experience, and real-world user needs. Our clients value our honesty, speed, clear communication, and the fact that we speak the language of business, not just marketing.

In a world that's constantly changing, we don't offer a "gold package with a junior consultant"—we offer real support where it's needed. That's why more and more companies are choosing Świat Cyfrowy as an agile e-commerce advisor—rather than a large, anonymous agency.

How will your company benefit from collaborating with Świat Cyfrowy?

• Real savings in time and money – you work with an experienced team without the costs of recruitment, onboarding, and maintaining a full-time position.
• Access to expert knowledge —from SEO strategy and UX audits to technology selection and data analysis. All in one place.
• Flexible cooperation model – you can work on a project-by-project, phase-by-phase or long-term basis – without being bound by a rigid contract.
• Rapid implementation and recommendations – without multi-step procedures or "team consultations." We act concretely and without unnecessary delay.
• Adapted to your stage of development – ​​whether you are just starting out or want to scale a large e-commerce business, we will select the right actions.
• An objective view from the outside – critical analysis – we see mistakes and opportunities that are not visible from the perspective of the internal team.
• Practical recommendations, not presentations – we do not generate “decks” for management, only specific solutions and implementations.
• Understanding the entire world of e-commerce – we are not just “SEO” or “campaign” – we think holistically: about strategy, sales, the end customer and… conversion.
• Direct contact with the decision-maker – you don't go through accounts, assistants, or the helpdesk. You collaborate with an expert.
• Scalability without chaos – we help you organize processes, automation, integrations, and store structure for growth – not reporting.
• Transparency and honesty – we say what works and what doesn’t – without wrapping ourselves in “multi-channel strategy in a synergy ecosystem.”
• A partnership – we treat your business as our own. We work for results, not hours spent on calls.

Will the future of e-commerce belong to external teams?

There's growing evidence to support this. In an era of growing competition, evolving algorithms, customer demands, and rising costs, those who are faster, more flexible, and better aligned with the market are gaining an advantage. This is difficult to achieve by building an entire department in-house, especially since e-commerce today involves multiple specializations: strategy, technology, UX, content, data, SEO, marketing automation, integrations, and analytics.

Therefore, companies that collaborate with external advisors and micro-teams of experts adapt to change more quickly, make decisions more efficiently, and are less likely to make costly mistakes. Outsourcing competencies is no longer a "temporary support"—it's becoming a permanent element of modern e-commerce management.

A development model based on smaller, yet specialized teams is becoming the new standard: scalable, efficient, and capable of operating here and now. Working with a good advisor isn't a cost—it's an investment in development that shows in the results.

Therefore, the question is no longer: “Is it worth using external experts?” but rather: “Can you afford not to use them?”

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