Marketing automation, or marketing automation in online stores. What is it and how can you automate marketing activities? In today's dynamically changing business world, Marketing
Google Business Card - How to Create, Manage and Optimize Your Business Profile In today's world, if your business is not visible on the Internet, many customers will
Cross-border e-commerce: How to sell effectively abroad. We live in an era of globalization and rapid technological advancement. In such a world, cross-border e-commerce is not only an opportunity, but
Over 70% of e-commerce customers use deferred payments. What? Deferred payments (BNPL – Buy Now, Pay Later) are becoming an increasingly popular payment method in the digital world.
Generation Z in the digital world Generation Z in the digital world Generation Z, i.e. people born between 1995 and 2012, grew up in a fully digitalized world
Seniors in the digital world – a growing trend worth taking advantage of in your e-business. What? Seniors are increasingly using the internet, which opens up new opportunities for
Green e-commerce: How will sustainability impact online shopping in 2025? What? Sustainability in the digital world is a trend that is redefining how we sell
Why do customers abandon shopping carts in online stores? The phenomenon of shopping cart abandonment in the digital world is one of the biggest challenges for online stores. Why?
What? TikTok Shop, a shopping platform integrated with TikTok, is rapidly expanding globally, opening up new opportunities for online sales. Why? Social commerce, meaning selling directly through
E-learning: A modern approach to online education What? A modern approach to e-learning shows how technology is changing the way we acquire knowledge – flexibly, effectively and accessible from anywhere
What? Voice shopping is becoming increasingly popular thanks to the rise of voice assistants like Alexa, Siri, and Google Assistant. Why? Because consumers are looking for convenient and fast shopping experiences
What? The latest trends in cross-border sales in the digital world. Why? Because the growing importance of international trade presents companies with new logistical and tax challenges. For whom?
