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Over 70% of e-shop customers use deferred payments
What?
Deferred payments (BNPL – Buy Now, Pay Later) are becoming an increasingly popular payment method in the digital world. New data shows that over 70% of online store customers are now choosing this option.
Why?
Rising inflation and the need for financial flexibility are driving consumers to embrace "buy now, pay later" (BNPL) models. Furthermore, online stores are eager to implement these solutions because they increase the value of shopping carts.
Who is it for?
The deferred payment option is particularly attractive to younger consumers and those who want to manage their expenses more flexibly.
How do deferred payments work?
The deferred payment mechanism is based on the BNPL (Buy Now, Pay Later) . Here's how it works in practice:
- The customer makes a purchase in the online store and selects the deferred payment option.
- The BNPL service provider covers the cost of your purchase, allowing you to receive your product immediately.
- The customer has a specified period of time (e.g. 30 days) to make the full payment or can pay it in installments.
- No interest if repaid on time, but late fees may apply.
Examples of deferred payment providers
There are many BNPL service providers on the market that offer different deferred payment models:
- Klarna – one of the most popular BNPL solutions, offering payment after 30 days or in installments.
- PayPo – Polish BNPL service, allowing payments up to 30 days without additional costs.
- Twisto – deferred payment option with a flexible repayment schedule.
- Blik Pay Later – this is a fairly new deferred payment service available in the very popular BLIK system, giving the option of paying at a later date.
Klarna – modern payment solutions
Klarna is one of the largest and most recognizable BNPL companies in the world. Founded in Sweden in 2005, it now operates in numerous countries, serving millions of customers and thousands of online stores.
How does Klarna work?
- Payment in 30 days – customers can make payment up to 30 days after purchase, at no additional cost.
- Payment by installments – Klarna allows you to spread your payments over several monthly installments.
- Instant credit decision – Klarna quickly assesses the customer's creditworthiness and enables purchases without complicated formalities.
- E-commerce integration – online stores can easily implement Klarna as a payment option, increasing conversions and shopping cart value.
Advantages of using Klarna
- No hidden fees with on-time repayment.
- Increased financial flexibility for customers.
- Higher conversions and higher basket values for online stores.
PayPo – Polish BNPL solution
PayPo Buy Now, Pay Later payment system that allows customers to make online purchases with deferred payment. PayPo allows transactions to be completed without immediate payment, offering a flexible financial solution for both consumers and merchants.
How does PayPo work?
- The customer selects the PayPo payment option when finalizing the order in the online store.
- PayPo covers the purchase cost and the customer receives the product immediately.
- Payment can be made within 30 days at no additional cost or in installments.
- The system automatically checks the customer's creditworthiness, minimizing the risk of default.
PayPo's main features
- Payment in 30 days – the customer has the option to pay up to 30 days after purchase without additional fees.
- Installment option – the ability to divide payments into installments, tailored to the user's needs.
- Quick verification – immediate assessment of creditworthiness without the need to fill out complicated forms.
- Security – PayPo cooperates with many reputable online stores, ensuring secure transactions.
Why is it worth using PayPo?
- No additional costs with timely repayment.
- Increased financial flexibility for customers.
- Possibility of shopping even with a temporary lack of funds.
- Higher conversions for online stores thanks to a convenient payment method.
Twisto – convenient deferred payments
What is Twisto?
Twisto Buy Now, Pay Later payment system that allows customers to make purchases with the option to defer payments until a later date. Twisto offers flexible repayment options, increasing the convenience and security of online shopping.
How does Twisto work?
- When finalizing the order, the customer selects Twisto as the payment method.
- The system instantly verifies the user's creditworthiness.
- Once the transaction is approved, the customer receives the product immediately, and payment can be deferred for up to 30 days.
- The user can also divide the payment into convenient installments.
Twisto's main features
- Payment in 30 days – possibility to pay for purchases up to 30 days without additional costs.
- Twisto Installments – flexible repayments in installments, tailored to the user's budget.
- Twisto card – a virtual payment card enabling convenient online shopping.
- Fast and secure verification – no need to provide credit card details.
Why is it worth using Twisto?
- Easy and fast registration.
- No interest on timely repayment.
- Convenient expense management in the Twisto app.
- Possibility to use Twisto in many online stores.
BLIK Pay Later – modern deferred payments
What is BLIK Pay Later?
BLIK Pay Later is a new deferred payment service available in the BLIK system, allowing users to make online purchases and pay later. It's a convenient and flexible solution for customers who want to maintain financial liquidity and avoid straining their budget immediately after a purchase.
How does BLIK Pay Later work?
- When finalizing the purchase in the online store, the customer selects the BLIK Pay Later .
- The BLIK system verifies the user's creditworthiness in real time.
- Once the transaction is approved, the customer receives the product or service immediately and can defer payment for a specified period of time.
- Depending on the offer, it is possible to defer payment for up to 30 days or to pay it in installments.
Main functions of BLIK Pay Later
- Deferred payment – the ability to pay for purchases at a later date.
- Quick decision – automatic creditworthiness verification in real time.
- No hidden costs – if payment is made on time, no additional fees are charged.
- Integration with banks – a service available to customers of selected banks in Poland.
Why is it worth using BLIK Pay Later?
- Greater financial flexibility for users.
- Security guaranteed by the BLIK system.
- Easy integration for online stores.
- A convenient alternative to consumer loans.
What are the benefits of deferred payments in an online store?
1. Higher conversion
Customers are more likely to complete purchases when they have the option to pay later. This reduces cart abandonment and increases conversion rates.
2. Higher basket value
Users are willing to spend more when they don't have to pay immediately. Deferred payments encourage larger purchases and increase average basket sizes.
3. Higher total sales (more transactions)
Customers can shop even when they're temporarily low on funds. This allows online stores to avoid losing potential transactions and allows customers to manage their finances more flexibly.
4. Greater customer loyalty
Users are more likely to return to stores that offer convenient payment methods, which helps build long-term relationships.
5. Better competitiveness
Offering BNPL can attract customers who will choose a store with this option over a competitor, increasing your market advantage.
6. Reducing the number of returns
Customers who do not pay immediately are less likely to return products because they have more time to make an informed purchasing decision.
7. Faster sale of overdue products
Deferred payments can encourage customers to buy products they previously didn't prioritize, helping to optimize inventory.
8. Improving cash flow for sellers
By partnering with BNPL providers, stores receive payments immediately, even though customers repay later, allowing for better financial management.
How to implement deferred payments in an online store?
0. Contact us – we will advise you which BNPL system is best to implement in your e-commerce
Write to us and we will advise you which BNPL (Buy Now, Pay Later) system will work best in your digital world and will best meet the needs and expectations of your customers and yourself.
1. Choosing a BNPL payment provider
Analyze available BNPL (Buy Now, Pay Later) systems, such as Klarna, PayPo, Twisto, or BLIK Płacę Jesień (Pay Later). Choose the provider that best meets the needs of your store and customers.
2. Integration with an e-commerce platform
Make sure your chosen BNPL system is compatible with your sales platform, such as IdoSell, WooCommerce, PrestaShop, or Shoper. Use available plugins or your payment provider's API for quick and hassle-free implementation.
3. Communication and customer education
Inform customers about the availability of deferred payments on the product page, in the shopping cart, and during checkout. Explain the benefits of BNPL to increase conversions and confidence in this payment method.
FAQ deferred payments – frequently asked questions and answers
What are deferred payments?
Deferred payment is a payment method that allows you to purchase a product or service with the option to pay at a later date. The customer receives the product immediately and pays within a specified timeframe. This solution increases financial flexibility and facilitates budget management.
What does deferred payment mean?
Deferred payment means that a customer can make a purchase now and pay for it later, according to the terms set by the BNPL service provider.
How do deferred payments work?
During checkout, the customer selects the BNPL (Buy Now, Pay Later) payment option. The service provider covers the purchase price, and the customer has a specified time to repay – either at no additional cost or with the option of paying in installments. Failure to pay on time may result in fees.
What happens if payment is deferred?
The customer receives the purchased product immediately, but has a specified time to make payment. If payment is made on time, there are no additional fees. Otherwise, penalties or interest may be charged.
Does the bank see PayPo?
Transactions processed through PayPo may appear in your bank account history, but they are not treated as traditional credit. They do not necessarily impact your creditworthiness.
Does deferring payments affect creditworthiness?
In most cases, using BNPL doesn't affect your credit score as long as you pay your bills on time. However, some services may report your debt to credit bureaus.
What are the most popular BNPL services?
The most well-known deferred payment services include Klarna, PayPo, Twisto, and BLIK Płacę Jesień (Pay Later). Each of these systems offers different repayment models tailored to the needs of users and online stores.
Which is better: Twisto or BLIK Pay Later?
Both services offer deferred payment options, but Twisto also allows for installment repayment. BLIK Pay Later, on the other hand, operates based on the BLIK system and is easily accessible to users of banks that support this feature.
Which is better: Klarna or PayPo?
Klarna operates on a large international scale and offers various forms of repayment, while PayPo is mainly tailored to the Polish market and provides a simple option to defer payments without additional formalities.
Are deferred payments a good idea?
Yes, if used responsibly. They help manage your budget and increase financial flexibility, but their misuse can lead to debt repayment problems.
Is PayPo a payday loan?
No, PayPo is not a payday loan. It's a BNPL service that doesn't require a traditional credit check and allows you to pay for your purchases at a later date.
Is PESEL in PayPo safe?
Yes, PayPo uses advanced data protection and encryption mechanisms to ensure the security of user information.
Is it worth using PayPo?
Yes, if you want to take advantage of a flexible payment option at no extra cost, provided you pay your debts on time.
What is deferred payment risk?
Risks include the possibility of additional fees in the event of late repayment and the impact on creditworthiness if the debt is not settled.
How much does PayPo charge?
If you pay your bill on time, PayPo won't charge you any additional fees. Late payments may incur additional charges.
How does PayPo make money?
PayPo earns money from fees charged to online stores and from any fees charged for late payments by customers.
What is the safest form of deferred payment?
The safest services are offered by reputable companies such as Klarna, PayPo or Twisto, which use advanced data protection methods.
Who offers deferred payments?
Deferred payments are offered by companies such as Klarna, PayPo, Twisto, BLIK Płacę Jesień (Pay Later) and banks cooperating with BNPL providers.
What is PayPo Pay Later?
The PayPo service allows purchases to be made without immediate payment. Customers have 30 days to settle the balance, and if they fail to pay on time, they can choose the installment option.
Want to learn more?
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).


