What? Voice search is a method of interacting with internet search engines in which users speak their queries instead of typing them on a keyboard. The technology is based on
November 2025 was a successful month for Polish e-commerce. Base Index data shows that sales increased by 11.3% and the number of orders by 3.7%. Although the average basket value decreased, the number of transactions increased, and foreign sales reached record levels. Learn how these changes have impacted the Polish online market and what the industry's forecasts are.
October 2025 confirms the healthy growth of Polish e-commerce. Base Index data shows that sales increased by 10% and the number of orders increased by 7%. Increased basket values and growing international sales are just some of the positive signs for the industry. Learn how the Polish e-commerce market is faring in the pre-holiday period and what prospects await retailers.
What? The Temu platform achieved record results in Poland in August 2025, overtaking Allegro in terms of user numbers and reach, according to Mediapanel data.
Consumers don't trust the first result - AI use in search is growing rapidly What? New research shows that only 11% of consumers trust the first search result, and
What? The Digital World Barometer (BaseLinker Index) for June 2025 shows a significant increase in online sales dynamics in Poland, achieving one of the highest results this year. Why? Growth
September 2025 proved to be a strong month for Polish e-commerce. Base Index data shows that sales increased by 7.9% compared to September 2024, and the number of transactions increased by 7.8%. What factors are driving this growth, and what does it mean for the future of the online market in Poland? Learn which product categories dominated this period and what forecasts await e-commerce.
The August 2025 back-to-school season significantly impacted Polish e-commerce, driving a 9.8% increase in sales. The children's category dominated the market, and international sales reached new records. Learn how the e-commerce market in Poland is evolving and what the future holds for the industry.
What? The European Union announced retaliatory tariffs on US goods worth a total of €93 billion. This is Brussels' response to the administration's protectionist actions
July 2025 proved to be another month of stable growth for Polish e-commerce. Base Index data shows that the Polish online market maintained high dynamics despite the summer holiday season. Find out how categories like fashion, health, and electronics attracted consumers, and what future prospects Polish online stores face.
What? The e-commerce customer journey is the entire experience a consumer has with a brand during the online shopping process
What? May 2025 brought Polish e-commerce further evidence that the market is stable and resistant to traditional seasonal fluctuations. The Base Index result