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e-commerce

Customer loyalty in 2025: why it was conditional and how to build it in the digital world?

In 2025, customer loyalty has become conditional: a staggering 98% of shoppers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Izba report and translated them into specific e-commerce actions: from checkout and payments, through after-sales service, to smart automation. Find out how to build retention in 2026 without making sales dependent on constant discounts.

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e-commerce

How are Pinterest and Reddit revolutionizing cross-border e-commerce?

Pinterest and Reddit are two social media platforms gaining traction in cross-border e-commerce. Their unique marketing features allow businesses to effectively promote products, reach global audiences, and increase sales in international markets. Discover how Pinterest and Reddit are changing the face of global e-commerce.

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e-commerce

November 2025: Stable growth of Polish e-commerce despite falling basket value

November 2025 was a successful month for Polish e-commerce. Base Index data shows that sales increased by 11.3% and the number of orders by 3.7%. Although the average basket value decreased, the number of transactions increased, and foreign sales reached record levels. Learn how these changes have impacted the Polish online market and what the industry's forecasts are.

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e-commerce

October 2025: Stable growth of Polish e-commerce in a dynamic phase of development

October 2025 confirms the healthy growth of Polish e-commerce. Base Index data shows that sales increased by 10% and the number of orders increased by 7%. Increased basket values ​​and growing international sales are just some of the positive signs for the industry. Learn how the Polish e-commerce market is faring in the pre-holiday period and what prospects await retailers.

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e-commerce

E-commerce Barometer: September 2025 – A strong start to autumn in online sales

September 2025 proved to be a strong month for Polish e-commerce. Base Index data shows that sales increased by 7.9% compared to September 2024, and the number of transactions increased by 7.8%. What factors are driving this growth, and what does it mean for the future of the online market in Poland? Learn which product categories dominated this period and what forecasts await e-commerce.

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