What? The Temu platform achieved record results in Poland in August 2025, overtaking Allegro in terms of user numbers and reach, according to Mediapanel data.
Consumers don't trust the first result - AI use in search is growing rapidly What? New research shows that only 11% of consumers trust the first search result, and
What? The Digital World Barometer (BaseLinker Index) for June 2025 shows a significant increase in online sales dynamics in Poland, achieving one of the highest results this year. Why? Growth
September 2025 proved to be a strong month for Polish e-commerce. Base Index data shows that sales increased by 7.9% compared to September 2024, and the number of transactions increased by 7.8%. What factors are driving this growth, and what does it mean for the future of the online market in Poland? Learn which product categories dominated this period and what forecasts await e-commerce.
The August 2025 back-to-school season significantly impacted Polish e-commerce, driving a 9.8% increase in sales. The children's category dominated the market, and international sales reached new records. Learn how the e-commerce market in Poland is evolving and what the future holds for the industry.
What? The European Union announced retaliatory tariffs on US goods worth a total of €93 billion. This is Brussels' response to the administration's protectionist actions
July 2025 proved to be another month of stable growth for Polish e-commerce. Base Index data shows that the Polish online market maintained high dynamics despite the summer holiday season. Find out how categories like fashion, health, and electronics attracted consumers, and what future prospects Polish online stores face.
What? The e-commerce customer journey is the entire experience a consumer has with a brand during the online shopping process
What? May 2025 brought Polish e-commerce further evidence that the market is stable and resistant to traditional seasonal fluctuations. The Base Index result
What? Shein and Temu, two global e-commerce platforms originating in China, are changing their marketing priorities. They are reducing the intensity of their advertising efforts in the United States, shifting a significant
What? Instant Retail is a modern retail model based on immediate response to consumer needs and rapid delivery of a product or service. It encompasses all elements
What? Allegro's expansion into the Czech market is a strategic move by the Polish digital giant, which includes the launch of the Allegro.cz platform and full integration with Mall.cz. The goal is
