ChatGPT advertising is the next step in the commercialization of AI technology. OpenAI introduces subtle ads within conversations, opening new opportunities for companies seeking to reach a wide audience. Discover the benefits and challenges of this innovation, and what changes the digital world may face in the future.
Remarketing – How to Recover Abandoned Carts? What? This article is a comprehensive guide to e-commerce remarketing strategy, with a focus on abandoned cart recovery techniques. We discuss
OpenAI has published its policies for advertising and expanding access to AI tools. We explain what's changing, why it's important for businesses in the digital world, and what the implications may be for marketing and AI implementations.
Crawl budget optimization is one of the most important aspects of an SEO strategy, allowing you to effectively manage search engine resources. Learn what a crawl budget is, why managing it properly is crucial to your website's success, and how to ensure search engine crawlers prioritize indexing the most relevant pages. Read our article to improve your website's visibility on Google!
What? Sales Bot is an intelligent sales chatbot that increases conversions in online stores by using artificial intelligence to analyze customer behavior. The bot automatically identifies undecided users, leads
In the age of digital transformation, artificial intelligence is becoming an invaluable support for SEO. Automating processes like keyword selection and content generation allows SEO specialists to focus on more creative and strategic activities. In this article, we discuss how AI impacts daily SEO work, which tools are worth implementing, and how to leverage AI to achieve better results faster.
Canonical is one of the most important signals that organizes Google's index for online stores – and an error in this case can reduce the visibility of categories and products. Google has confirmed that canonical can also be set via JavaScript, provided it's consistent and doesn't conflict with any signals. In this article, I show when it makes sense, where the potential pitfalls are (SPA, filters, parameters), and how to verify that Google is selecting the correct URL version.
Klarna's Agentic Product Protocol is the new data standard for AI-driven shopping. Find out what this means for online stores and how to prepare.
More and more customers are visiting online stores thanks to AI-generated recommendations and responses, but many brands are facing the same problem: visits are increasing, and shopping carts aren't closing as quickly as they do in SEO campaigns. This article explains why ChatGPT traffic often has a different purchasing intent, where the highest post-click friction occurs, and what changes to make to content, landing pages, analytics, and checkout to truly leverage AI traffic for revenue.
A new element is appearing in Google results: the "Read more" link in snippets. It sounds inconspicuous, but it can change how users click and read your content—and where exactly they land after landing on your site. In this article, we explain how this solution works, the implications for SEO and CTR, and what to improve in your headline structure, how-to sections, and landing page to not only earn clicks but also retain attention and close conversions.
What?ChatGPT is an advanced language model created by OpenAI that integrates with e-commerce platforms to provide shopping functionality. In practice, this means that customers can conduct
What? Google removed the &num=100 parameter, which allowed 100 search results to be displayed on a single page. The change affects both users and SEO tools that
