In an era of rapid technological development and evolving consumer habits, AI Mode in e-commerce is becoming a breakthrough solution. This innovative tool, developed by Google, integrates artificial intelligence into the online search and shopping process , completely transforming the way users browse offers and make purchasing decisions.

Imagine an online store that not only responds to your needs but can also predict them in advance . Sounds futuristic? But it's already a reality. Thanks to advanced algorithms, AI analyzes:

• your purchase history,
• product preferences,
• lifestyle,
• real-time purchasing behavior.

Based on this, AI Mode proposes personalized offers that often hit the mark—before you even think you need something. This makes online shopping not only faster and more convenient , but above all, more relevant and satisfying .

Implementing AI Mode isn't just the next stage of digital transformation. It's the beginning of a new era in e-commerce , where the lines between the physical and digital worlds are increasingly blurring. Technology is becoming our personal shopping advisor , knowing our needs almost better than we do. Is it possible? Increasingly, yes .

What is AI Mode and how does it work in e-commerce?

In the rapidly evolving world of e-commerce, the question is increasingly asked: what exactly is AI Mode and how might it impact our everyday online shopping? The answer may surprise you. AI Mode is a modern Google search mode that divides user queries into smaller, thematic segments and analyzes them in parallel, allowing for faster and more relevant results.

This mode debuted in the United States on May 20, 2025, and immediately generated a lot of interest. Its main goal is to provide more personalized and interactive responses , making online shopping easier and more tailored to the user's individual needs.

One of the cornerstones of AI Mode is its tight integration with the Shopping Graph —a massive database of over 50 billion product listings. This provides users with precisely tailored and up-to-date results , while offering retailers new opportunities:

• better understanding of customer needs,
• creating more effective offers,
• increasing conversion rate.

Key Features and Technologies of AI Mode

AI Mode isn't just about intelligent search—it's a comprehensive ecosystem of features that's changing the rules of the e-commerce game. Key technologies include:

• Agentic Checkout —a system that automatically completes purchases based on the user's previous selections. No unnecessary clicks, no frustration—simply click and go .
• Virtual try-on —a virtual fitting room that lets you "try on" clothes based on a single photo. It's convenient and an effective way to reduce returns .
• Query fan-out – technology that enables simultaneous searching of multiple information sources, resulting in more relevant and contextual results .

The role of the Gemini 2.0 model in query processing

At the heart of AI Mode is the Gemini 2.0 language model —an advanced system developed by Google that can analyze not only text but also images, sounds, and numerical data. It's a technology that understands the world in a way that's close to human understanding .

This allows AI Mode to:

• better interpret complex questions,
• provide accurate and contextual answers,
• create more natural user interactions.

It's not just technology—it's a new standard in e-commerce that makes online shopping more intuitive, relevant, and—most importantly—human.

The query fan-out mechanism and its impact on search results

One of the key elements of AI Mode's effectiveness is query fan-out . This technique breaks down a single query into several smaller topics and searches multiple sources simultaneously.

Instead of one general answer, the user receives a set of specific information that addresses various aspects of their question. This approach:

• increases the relevance of search results,
• better responds to the user's actual intentions,
• enables sellers to reach out with a perfectly tailored offer.

Query fan-out is a powerful tool that can give your store an advantage that your competitors can only dream of.

Shopping Graph integration and multimodal data processing

The combination of AI Mode with Shopping Graph and multimodal data processing is a true revolution in e-commerce. Shopping Graph is a database of over 50 billion offers— up-to-date, detailed, and ready for immediate viewing .

AI Mode also supports multimodal search , i.e. search based on different types of data:

• texts,
• pictures,
• sounds,
• numerical data.

Thanks to this, the system better understands the user's needs and can more quickly find what they are really looking for.

It's this synergy of data and advanced technology that transforms AI Mode from a search engine to a personal shopping advisor —one that understands your needs before you even have a chance to express them.

A new shopping experience with AI Mode

In the dynamically evolving world of e-commerce, technology not only keeps pace with change— it drives it . What does this mean for you? User experience and customer experience are not just buzzwords these days, but key elements of effective sales AI Mode comes in —an intelligent tool that offers personalized recommendations and product visualizations , perfectly tailored to your needs. (-> Artificial intelligence is transforming customer service in e-commerce) 

The result? Online shopping becomes simpler, more intuitive, and more enjoyable . Imagine visiting an online store where every product looks as if it were created especially for you. This isn't fantasy—it's reality with AI Mode. Shopping ceases to be routine and becomes an interactive journey that engages and surprises at every turn .

Agentic checkout: automate checkout

One of the most innovative features offered by AI Mode is Agentic Checkout —a feature that automatically completes purchases based on your previous selections and preferences. No more clicking "Next" multiple times and manually entering data. Just one click and you're done .

This solution is not only convenient, but also:

• Save time – finalizing your purchase takes just a moment.
• Greater satisfaction – less formality, more shopping pleasure.
• Focus on what matters – you can spend more time discovering new products.
• A seamless process – technology that simplifies everyday activities.

Agentic Checkout is proof that technology can truly improve the quality of everyday shopping experiences .

Virtual try-on: try on clothes online

In the age of digital shopping, Virtual Try-On technology is changing the way we shop for clothes. It allows you to "try on" selected products online using your photo or 3D model. It's not just convenient—it also gives you greater confidence that the product will fit you .

Benefits of Virtual Try-On:

• Realistic fit - see how the garment looks on you.
• Conscious purchasing decisions – fewer bad choices.
• Reduced returns – greater satisfaction with your purchases.
• Combining convenience with realism – technology that works surprisingly effectively.

Virtual Try-On makes online shopping as convenient as shopping in a physical store .

Conversational shopping journey: shopping in the form of dialogue

Shopping as a conversation? That's how the conversational shopping journey . Thanks to AI, you can engage in an interactive dialogue reminiscent of a conversation with a consultant . You ask questions, receive suggestions, and get instant answers—as if you were talking to a personal stylist who knows your needs better than you do.

Why is it worth it?

• Easier decision-making – quick access to information and recommendations.
• Building brand relationships – AI becomes more “human.”
• Greater trust and loyalty – personalization increases customer engagement.
• The new standard in customer service – technology that really works.

Conversational shopping is a modern approach to shopping that combines technology with empathy .

AI-powered visual dashboard and product comparison tables

In a world where images speak louder than words , AI Mode offers two powerful tools: an AI-powered visual dashboard and product comparison tables . They make browsing faster, more accurate, and more engaging.

The AI-powered visual panel dynamically adapts product presentation to your queries, allowing you to:

• Find the right product faster.
• Get visual customization to your preferences.
• Limit the time spent searching for offers.
• Focus on what really interests you.

When you're undecided, comparison tables . They provide a clear overview of key product features, which is especially helpful when choosing:

• Electronics
• Cosmetics
• Household appliances
• Lifestyle accessories

These features make shopping more informed, relevant, and satisfying . This technology supports you at every stage of your purchasing decision.

Personalization and recommendations in AI Mode

In today's e-commerce world, personalization is no longer a luxury—it's a standard customers expect . AI Mode offers intelligent solutions that tailor search results and product suggestions to individual user preferences in real time. This makes online shopping not only simpler but also more intuitive and enjoyable. The system can surprisingly accurately understand your tastes and needs .

How does it work? AI Mode uses advanced algorithms to analyze user data—from browsing history, to previous purchases, to time spent on the site. Based on this, it generates personalized recommendations . This solution benefits not only customers but also retailers, who gain a better understanding of their target audience.

What do you gain as a customer? Primarily, convenience, relevant suggestions, and time savings. But it's also a change in the way we shop online—more informed, faster, and tailored to our needs.

AI-powered product recommendations: user-tailored suggestions

speed and accuracy of purchasing decisions matter , AI-powered product recommendations are becoming an essential element of effective online sales. AI Mode analyzes your behavior—products viewed, purchase history, and even time spent on specific pages—and, based on this, suggests products that might truly interest you.

For example, if you regularly buy natural cosmetics, the system will notice, and before you even have time to think about new products, you'll see them. This increases the likelihood of a purchase and builds trust in the brand . For retailers, this provides access to valuable data that helps them better plan their offerings and advertising campaigns.

Benefits of smart recommendations:

• Matching your interests – you receive product suggestions that match your shopping preferences,
• Save time - less searching, more buying,
• A better shopping experience – intuitive and enjoyable, encouraging return visits.

Price tracking and intelligent promotion alerts

E-commerce prices can change dynamically. That's why features like price tracking and intelligent promotion alerts are invaluable support for savvy consumers. AI Mode lets you track the prices of products you're interested in and automatically notifies you when the price drops—no need to check for offers every day.

The system not only monitors prices but also analyzes your preferences and purchase history to send only relevant notifications . For example, if you frequently buy electronics, you'll receive an alert about a sale on laptops, but not on shoes or cosmetics.

Why is it worth using these features?

• Save time - you don't have to track prices yourself,
• Saving money - you buy when the price is the best,
• Relevant notifications – you only receive information that really interests you.

It's also a huge opportunity for retailers—they can better target campaigns and increase the effectiveness of promotions. For you? It's simply smarter shopping .

AI Mode personalization: tailoring results to your preferences

In the era of instant responses, AI Mode personalization is becoming a key element of successful online shopping. The system tailors search results and recommendations to your behavior and preferences in real time—and does so with surprising precision.

What does this mean in practice? You only see what truly interests you—no need to sift through hundreds of irrelevant products. For example:

• Are you interested in sports fashion? You'll see the latest collections from your favorite brands,
• Do you love cooking? We'll give you suggestions on kitchen appliances and accessories,
• Looking for a gift? The system will suggest something unique, perfectly suited to the occasion.

This approach not only increases conversions but also builds lasting customer relationships . Most importantly, it opens up entirely new possibilities for the future of e-commerce. After all, we all love it when someone truly understands what we're looking for. Right?

The Impact of AI Mode on SEO and E-Commerce Visibility

In the dynamically evolving world of e-commerce, AI Mode is no longer just a technological curiosity—it's becoming a key element of SEO strategies . Thanks to advanced artificial intelligence algorithms, AI Mode influences the way online stores are indexed and presented in search results . It's not just another fad, but a new paradigm for content optimization . -> (Why Doesn't Anyone Like SEO?)

Importantly, AI Mode not only keeps up with user expectations— it exceeds them . It introduces new standards in content creation and SEO strategy planning. Store owners must act faster, think outside the box, and be willing to experiment. But what does this mean in practice? What opportunities and threats does this change bring? Let's explore it step by step .

AI Mode for e-commerce SEO: A new approach to optimization

Implementing AI Mode into your e-commerce SEO strategy is like switching from a bicycle to a rocket. Traditional methods—like keyword stuffing or link building— are no longer sufficient . What matters now is:

• semantics – understanding the meaning of words, not just their presence,
• user intentions – what the internet user really wants to find,
• query context – matching content to the situation and needs,
• quality and structure of content – ​​logical, valuable and engaging materials.

AI doesn't just collect data— it understands it . This is a fundamental shift that requires a strategic approach and the courage to test different forms of communication. It's a challenge, but also a huge opportunity to stand out from the crowd. If algorithms understand the meaning of words, only the best SEO strategies will survive .

AI Mode for Long-Tail Queries and the Importance of Niche Content

In the era of AI Mode long-tail queries is growing . AI algorithms can analyze complex phrases and understand their meaning, making niche content increasingly valuable .

Why is this important? Because users are looking for specific answers. Creating content that answers their questions is the foundation of effective SEO . Example:

A yoga accessories store might attract more traffic by publishing an article like, “What are the best yoga mats for beginners with back pain?”

AI Mode appreciates this approach because it understands context and intent . Your job is to create content that truly resonates with your audience—precise, helpful, and well-formatted.

Product detail optimization: how to customize product descriptions

In the world of AI Mode, product descriptions aren't just a list of features—they're a key element of your SEO strategy . Algorithms analyze not only words but also:

• content structure – logical arrangement of information,
• context – matching the purchasing intention,
• information value – whether the description really helps in making a purchasing decision.

Optimizing descriptions is like putting together a puzzle – you need to combine technical details, applications, and comparisons with other products. Example:

Instead of writing: "The blender has 1000 W"
it is better to write: "Blender with a power of 1000 W - perfect for smoothies from hard vegetables"

Such a description better meets the customer's needs and increases the chances of better search engine visibility. It's also worth adding:

• user reviews,
• practical advice,
• applications in everyday life.

AI Mode rewards content that is useful and tailored to the real needs of users.

AI Mode traffic impact: changes in organic traffic

AI Mode's impact on organic traffic is profound and multi-faceted . It's changing not only how websites are indexed but also how users interact with them. AI analyzes behavior in real time, directly impacting rankings and search engine visibility.

What does this mean in practice? Here are the key steps:

• monitoring changes in traffic – regular data analysis,
• quick strategy adaptation – flexibility is key,
• use of analytical tools – e.g. Google Analytics, Search Console,
• continuous content optimization – responding to changing user needs.

For example, if you notice a drop in traffic to a product page, it may mean that its description no longer meets current user needs. React quickly and thoughtfully . AI Mode gives you the tools—now's the time to use them.

AI Mode in Google Ads and Marketing Strategies

In an era of dynamic changes in digital marketing, AI Mode in Google Ads is no longer just a technological curiosity. It's a full-fledged revolution that's transforming the way advertising campaigns are run. Integrating AI with Google Ads opens up new possibilities for marketers—from precise targeting to dynamic, real-time campaign optimization.

What does this mean in practice? Ads land exactly where they're supposed to. Messages become more personal and tailored to the user's intent. And that's just the beginning.

In the world of e-commerce, where competition is fierce, reflexes and personalization are key. AI Mode isn't just a tool—it's a shift in mindset . Marketers must be flexible, willing to experiment, and—crucially—bold in making data-driven decisions. Algorithms learn continuously, allowing them to respond rapidly to changing market conditions.

This is a harbinger of the future of marketing – fast, precise and data-driven.

AI-powered Google Ads and user intent targeting

In a world where millions of search queries appear daily, AI-powered Google Ads introduces a new level of quality: targeting based on user intent, not just keywords. By analyzing context and behavior, ads become more relevant and useful.

An example? A user types in "best laptop for remote work." Instead of a standard ad for a specific model, they receive content tailored to their lifestyle, needs, and expectations. This isn't just an advertisement—it's the answer to a real question.

AI Mode integration with Google Ads allows you to create campaigns:

• Contextual – tailored to the situation and needs of the user,
• Personalized – based on behavioral data,
• Effective – increasing engagement and conversions.

The result? Greater brand trust and the end of the era of generic advertising.

Performance Max and broad match in the context of AI Mode

Within AI Mode, there are two key tools worth highlighting: Performance Max and Broad Match . Both support automation and intelligently tailor advertising content to the user.

For example, an ad for "online language course" might reach people searching for "learn English from home." AI connects facts that a human might miss.

AI Max in Search: A New Dimension in Ad Targeting

AI Max in Search takes targeting to a new level, going beyond keyword analysis. The system analyzes:

• Query context – what the user really wants to achieve,
• Intentions and emotions – what needs are behind the inquiry,
• Stage of the purchasing path – whether the user is just searching or already wants to buy.

The result? Ads are more relevant, engaging, and effective. Conversion rates increase, and users feel the ad understands them.

However, this requires marketers to:

• Openness to testing new solutions,
• Data analysis skills,
• Quick adaptation to changing conditions.

The reward? A competitive advantage and the ability to respond immediately. Are we ready for a world where advertising anticipates user needs? It's already happening.

AI Mode for Google Ads: displaying ads in the context of queries

AI Mode for Google Ads enables ads to be displayed in response to complex user queries, including those with hidden intentions. Using semantic analysis and machine learning, the system can understand what users are truly looking for, even if they haven't explicitly expressed it.

The result? Campaigns become:

• Effective – they reach exactly the right recipient,
• Human – advertising is not intrusive, but helpful,
• Natural – tailored to the context and needs of the user.

AI Mode isn't just a technology—it's a philosophy . It requires courage, experimentation, and trust in data. In return, it offers campaigns that are dynamic, flexible, and perfectly tailored to the audience.

The future of advertising? Intelligent, contextual, and virtually invisible—because it's so well-tailored it feels natural.

Content creation and content strategy for AI Mode

In an era of dynamic technological development, creating content and a content strategy adapted to AI Mode is not an option—it's a necessity. Today's artificial intelligence algorithms not only analyze text but also influence its user experience. Traditional writing methods are no longer effective . We need a new approach that keeps pace with the digital reality and can navigate it.

In AI Mode, content must not only be engaging but also precisely optimized for SEO . The key is understanding what users are really looking for—and how AI interprets those needs. This is a challenge, but also a huge opportunity. Learn what's changing and how you can use it to your advantage .

AI Mode content strategy: content expertise and depth

An effective content strategy in AI Mode is based on two pillars:

• Expertise – content must be created by people who know the topic thoroughly and can convey knowledge in a clear and engaging way.
• Depth of content – ​​users and algorithms expect valuable content that is comprehensive and answers specific questions.

SEO optimization in AI Mode is no longer just about keyword play. It's about answering complex user questions and building trust. Instead of general guides, it's worth creating content like:

• detailed product comparisons (e.g. running shoes vs. trekking shoes),
• case studies and use case scenarios,
• extensive thematic guides.

This type of content not only ranks better—it actually helps the user . And that's what content marketing is all about, right?

The Impact of Zero-Click Search on Content Formatting

We're increasingly seeing zero-click search —a situation in which users receive answers without having to visit a website. In AI Mode, this is already commonplace. What does this mean for content creators? Attracting attention is key, even in search results .

To achieve this, it's crucial to format content appropriately, facilitating quick scanning and assimilation of information. In practice, this means:

• clear bullet points – help you quickly identify key information,
• clearly defined headings and subheadings – make it easier to navigate the content,
• highlighting the most important information – e.g. by bolding,
• Direct answers to user questions increase your chance of appearing in featured snippets.

Start with specifics , then expand on the topic. This approach increases your chances of visibility in search results and helps users find what they're looking for more quickly. This, in turn, increases engagement and time spent on the site.

How to prepare your e-commerce website for AI Mode

Adapting an e-commerce website to AI Mode is more than just adding keyword-rich text. It's a comprehensive SEO strategy and logical information architecture that addresses user needs.

Each page should answer a specific question or need. This can be achieved by:

• FAQ sections – containing precise answers to the most frequently asked questions,
• extensive product descriptions – dynamic, updated and tailored to the purchasing intention,
• interactive shopping guides – leading the user step by step through the product selection process,
• data-based recommendations – e.g. similar products, most frequently chosen, best rated.

A well-designed website structure , supported by structured data (e.g., schema.org), can significantly increase your visibility in search results. This, in turn, translates into:

• more traffic on the website,
• better user engagement,
• higher conversion rates,
• increasing revenues.

Ready to take your game to the next level? Now is the perfect time to adapt your strategy to the realities of AI Mode and gain an advantage over the competition.

AI-powered product discovery and visualization

In the rapidly evolving world of e-commerce, AI-assisted product discovery and visualization are no longer a technological novelty – today, they are a key element of modern online shopping . Thanks to advanced AI algorithms, users can browse offers in a more intuitive, personalized way, and tailored to their individual needs – as if using the services of a personal shopping advisor.

Solutions like AI Mode open up new possibilities for product search and presentation. They not only enable users to find what they're looking for faster but also help them better understand their own shopping needs. What changes is AI bringing in this area? And how might it impact the future of e-commerce? The answers may surprise you.

AI Mode for product discovery: AI-powered product discovery

In an age when the number of products available online can be overwhelming, AI Mode for product discovery is becoming a breakthrough solution. Artificial intelligence analyzes user behavior, intentions, and purchase history to not only search for products but also anticipate the customer's actual needs —even those they can't yet define themselves.

Example? You type in the phrase "comfortable autumn shoes for everyday city walking." A traditional search engine will display hundreds of suggestions. AI Mode, on the other hand, will narrow the selection to the models that best suit your lifestyle, preferences, and previous purchases.

Benefits of using AI Mode for product discovery:

• Save time – quickly find the best-fitting products.
• Higher level of personalization – recommendations based on user data analysis.
• Better understanding of needs – AI helps discover products that the user hasn't thought of yet.
• Greater satisfaction with purchases – better choices and lower risk of wrong decisions.

AI Mode for product visualization: graphical presentation of products

As the saying goes, a picture is worth a thousand words . In e-commerce, where we can't touch or try on a product, AI Mode for product visualization becomes an invaluable tool for building customer trust and engagement.

Thanks to this technology, the user can:

• View the product from every angle – interactive 3D models allow you to get acquainted with the appearance of the item.
• Virtually “try on” a product – e.g. glasses, clothes or accessories.
• Use augmented reality (AR) – see what the product will look like in a real environment, e.g. a sofa in the living room.
• Reduce the risk of making a bad purchase – better understanding of the product before purchasing reduces the number of returns.

Imagine you're planning to buy a sofa. Thanks to AR, you can see what it will look like in your living room—without leaving home. It's not magic—it's AI in action . This form of presentation not only increases user engagement but also builds purchase confidence and reduces returns .

AI Mode for product visualization is a step towards more informed, convenient, and satisfying shopping – one that combines the comfort of e-commerce with an experience almost like in a brick-and-mortar store.

The future of e-commerce with AI Mode

Technology is developing at a dizzying pace , and e-commerce isn't lagging behind. AI Mode isn't just another innovation—it's a breakthrough that completely transforms the way we shop online. Thanks to intelligent algorithms, process automation, and unprecedented personalization , shopping becomes faster, easier, and more tailored to the user's needs.

AI Mode is much more than a search engine. It's a digital shopping advisor that accompanies customers through every step of the shopping journey—from the first click to checkout. It gives online stores the ability to anticipate customer needs before they even express them. The result? More relevant recommendations, greater user engagement, and increased sales.

Search Generative Experience (SGE) and its importance

Google is once again setting new standards. Search Generative Experience (SGE) is a revolution in the way information is searched. Instead of a traditional list of links, users receive personalized answers that take into account the context of the query and previous interactions. -> (Search Generative Experience and how to prepare an online store for search engine changes?)

SGE combines AI Mode with an intuitive interface, offering specific and relevant suggestions. For example, you're looking for running shoes—instead of browsing dozens of websites, you get tailored recommendations that align with your lifestyle and previous shopping choices.

Benefits of SGE:

• Save time – quick access to the most relevant results.
• Greater purchasing confidence – products better suited to your needs.
• Better user experience – intuitive and user-friendly presentation of results.

Development opportunities and challenges for online store owners

The introduction of artificial intelligence into e-commerce presents a huge growth opportunity for online store owners. AI opens the door to:

• Hyper-personalization of offers – tailoring products to individual customer preferences.
• Customer service automation – chatbots, recommendations, self-service systems.
• User behavior analysis – better understanding of customer needs and expectations.
• Optimization of advertising campaigns – more effective targeting and higher ROI.
• Logistics improvements – demand forecasting, inventory management.

However, every innovation also brings challenges. Implementing AI is not only a financial investment but also requires a shift in approach to:

• data management,
• sales strategy,
• customer relationship.

This requires testing, analysis, and continuous adaptation to changing conditions. Consumers aren't waiting—they're expecting more.

How AI Mode is Changing Consumer Behavior and Purchasing Paths

AI Mode doesn't just recommend products—it transforms the entire purchasing decision-making process . By analyzing consumer behavior in real time , AI systems can predict user needs before they even realize them.

A real-life example: You regularly buy dog ​​food. AI reminds you to replenish your supplies and suggests a new flavor your pet might enjoy. This isn't just convenient, it also:

• building customer loyalty,
• shortening the purchasing path,
• increasing the value of the shopping cart.

However, the development of AI also comes with responsibility. Customers are increasingly asking about the security of their data . They expect:

• transparency in the way they are processed,
• safety guarantee,
• ethical approach to the use of information.

Therefore, retailers must not only keep up with technology, but also meet growing consumer expectations regarding privacy and ethics .