EKO-INSTAL B2B platform - digital sales support for the installation industry - exchange

B2B sales in the plumbing, plumbing, and heating industry require quick access to products, efficient order processing, and a transparent product catalog. Today, business customers expect not only direct contact with a salesperson but also a convenient online tool that allows them to independently browse product ranges, place orders, and manage their relationship with wholesalers.

For EKO-INSTAL, it was crucial to create a solution that met the needs of installers, contractors, trading partners, and professional clients. The B2B platform was intended to streamline offer presentation, streamline the purchasing process, and move part of the daily sales process to an online environment.

The catalog was intended to serve as a digital presentation of the product range—available online, organized by industry category, and tailored to the workflow of professional clients. The project focused on the catalog's structure, product presentation, category logic, and ease of use for B2B customers.

Client

EKO-INSTAL is a Polish wholesaler operating in the installation, plumbing, and heating industries. The company has many years of experience in the market, an extensive network of branches, and a product range that includes heating, plumbing, installation, air conditioning, ventilation, photovoltaics, and tools.

The brand serves professional clients, including installers, contractors, and business partners who require quick access to a wide range of products and efficient order fulfillment. Another key element of EKO-INSTAL's operations is its membership in the Instal-Konsorcjum Group, which strengthens the company's position in the industry and supports its sales growth.

Due to the wide range of products, an important element of the brand's online presence was the creation of an online catalogue that makes it easier for B2B customers to browse categories, find products, and use the offer in their daily work.

Due to the extensive product offering, an important element of the brand's online presence was the creation of an online catalog that supports B2B customers in quickly checking offers, browsing categories, and finding products needed in their daily work.

Due to the wide range of products, an important element of the brand's online presence was the creation of an online catalog that allows users to quickly familiarize themselves with the offer and find the products they need.

industry

Heating technology, plumbing, installations, ventilation, air conditioning, photovoltaics, water treatment, sanitary products, B2B distribution, wholesale for installers, contractors and trading partners.

Therefore, an online catalog for an installation wholesaler should function as a practical work tool. It should organize the offering, facilitate navigation through the assortment, and support the process of inquiries and orders placed by business partners.

the role of the team

Our task was to prepare and implement a B2B platform supporting EKO-INSTAL's digital customer service. The project involved creating a convenient online environment where users could efficiently navigate the offer, search for products, browse categories, and place orders.

As part of the implementation, we focused on a solution tailored to the specific needs of the installation industry, where speed of operation, a clear product range structure, easy access to products, and the ability to conveniently work with a large catalog are key.

business goals

The project's goal was to streamline B2B sales and create a modern channel for EKO-INSTAL's business customers. The platform was intended to reduce the need to conduct some repetitive activities solely by phone or email, while also providing customers with constant access to the offer.

The most important assumptions of the project included:

facilitating order placement by business customers,
creating a convenient online shopping space,
organizing the presentation of a wide range of products,
improving product and category searches,
increasing customer independence in the purchasing process,
relieving the sales department of repetitive activities,
preparing a platform tailored to the needs of installers and contractors,
support for further development of B2B sales.

technologies and tools

The project uses solutions supporting the presentation of the B2B product catalog:

CMS IdoSell,
online B2B product catalog,
structure of categories and subcategories,
product subpages,
category subpages,
responsive solutions,
analytical tools,
content management system,
tools supporting the organization and publication of product data.

solution

The EKO-INSTAL B2B platform was created for professional customers who regularly use wholesalers' offerings and require quick access to products. The solution supports daily collaboration with installers, contractors, and trading partners.

From the platform, users can access the product catalog, search engine, categories, customer accounts, and shopping cart. This streamlines the purchasing process, allowing customers to independently complete some actions without having to contact the sales department every time.

The platform was designed as a digital tool supporting wholesale sales and B2B customer service. Its structure meets the needs of the installation industry, where quick product discovery, efficient order fulfillment, and access to offers anywhere are crucial

effects of actions

The implementation of the B2B platform allowed EKO-INSTAL to strengthen its digital sales channel and facilitate customer access to its online offerings. The company gained a tool to support the management of its extensive product range, and business partners gained a more convenient way to work with its product catalog.

The most important effects of the project:

creating a B2B platform for professional clients,
streamlining the ordering process,
increasing the availability of the online offer,
organizing the structure of categories and products,
more convenient work with a large catalog of products,
wholesale and partner support,
relieving the sales team of repetitive processes,
strengthening the digital presence of EKO-INSTAL.

related services

E-commerce audit – Detailed analysis of the store, sales channels and competition to increase the effectiveness of operations.
Set up an IdoSell e-commerce store – We help you match your store template to your brand so that the store looks professional and attracts customers.
E-commerce strategy – A customized e-business development plan based on audit data and business goals.
Content marketing – Creating valuable content that increases visibility and supports sales.
SEO / Positioning – Optimizing your store for search engines to increase traffic and conversions.
Google Ads for Stores – Google Ads advertising campaigns focused on results and profitability.
E-commerce development – Comprehensive technical and functional activities supporting the development of an online store.
Marketplace management (Allegro, Ceneo and others) – Management and development of sales on popular external platforms.