How to digitize B2B sales and reward partners for loyalty? - PolPlus

The B2B market operates under different rules than retail. Purchasing decisions are carefully considered, relationships with partners are built over years, and ordering processes often still rely on phone calls, emails, and paper forms. Digitizing this area isn't just a matter of convenience—it's a real competitive advantage, resulting in partner loyalty, higher basket values, and reduced workload for the sales department.

We design and implement B2B platforms that meet these needs. We build exclusive online stores available exclusively to verified partners, create dedicated promotional and bundled offers, launch loyalty programs with points for rewards, and integrate the entire process with marketing automation tools. We design each implementation from the ground up—tailored to the industry, sales model, and specific relationships with trading partners.

Client

POL-PLUS is an installation wholesaler specializing in heating technology, renewable energy sources, plumbing, and sanitary products. The company serves business customers—installation companies, construction companies, design offices, and developers—offering a wide range of products from renowned brands such as Vaillant, Beretta, De Dietrich, Wolf, and Saunier Duval. POL-PLUS is a member of the Instal-Konsorcjum Group, Poland's first purchasing consortium in the heating and plumbing industry, allowing it to offer access to nearly 700,000 product items.

industry

Heating, installation and sanitary technology, renewable energy sources (RES), heat pumps, boilers, heat recovery units, B2B distribution for installation and construction companies.

the role of the team

Designing and implementing a dedicated B2B platform for the cyclical event—the POL-PLUS commodity exchange. Enabling logged-in trading partners to order dedicated promotional packages directly through the store. Launching and managing a loyalty program: accruing points for package purchases and redeeming points for rewards. Building a comprehensive product offering in the store: promotional packages and a rewards catalog. Preparing and implementing a complete ordering process and logistics for event rewards. Personalization of the B2B store to match the visual identity and customer needs of POL-PLUS.

business goals

Motivating partners to focus their purchases on dedicated promotional packages during the event. Implementing a points program as a tool for maintaining long-term relationships with installation and construction companies. Digitalizing the ordering process—replacing traditional telephone and paper orders with a convenient online platform available 24/7. Automating the flow of reward orders and their fulfillment without burdening the sales department.

technologies and tools

IdoSell (IAI-Shop), SALESmanago, loyalty program module, dedicated B2B storefront, customer panel with points history.

solution

A closed B2B online store was created, available exclusively to verified POL-PLUS trading partners, operating under the polplus.pl domain. The platform was built on IdoSell with custom front-end personalization and loyalty module integration. Logged-in partners can browse promotional packages prepared specifically for the event, place orders, and automatically accumulate loyalty points. Accumulated points are visible in the customer's account and can be exchanged for rewards from a separate catalog available in the store. The entire process—from placing a reward order to its logistics—is handled by the platform without the need for manual intervention from the sales department. SALESmanago supports communication with partners: notifications about points, promotions, and rewards.

effects of actions

Partners gained a convenient, digitalized channel for ordering promotional packages during the commodity exchange. The loyalty program increased incentives to focus purchases on selected packages. The workload of the sales department was reduced thanks to the automated processing of rewards orders. The platform enabled precise tracking of partner purchasing activity and personalized communication via SALESmanago.

related services

Implementation of a B2B store (IdoSell)
E-commerce audit – Detailed analysis of the store, sales channels and competition to increase the effectiveness of operations.
E-commerce strategy – A customized e-business development plan based on audit data and business goals.
Content marketing – Creating valuable content that increases visibility and supports sales.
SEO / Positioning – Optimizing your store for search engines to increase traffic and conversions.
Google Ads for Stores – Google Ads advertising campaigns focused on results and profitability.
E-commerce development – Comprehensive technical and functional activities supporting the development of an online store.
Marketplace management (Allegro, Ceneo and others) – Management and development of sales on popular external platforms.