TERMIKA B2B Platform - digital sales support for installation wholesalers - marketplace

In the installation industry, time, product availability, and the ability to quickly prepare orders are key. Business customers don't always want to contact a salesperson by phone about every item on offer—they increasingly need a convenient online tool that allows them to independently browse the product range, find the right category, and make a purchase when they need it.

TERMIKA was committed to creating a platform that would support the daily work of installers, contractors, and trading partners. The website was intended to serve as a practical B2B catalog, organizing the company's extensive offerings and making them readily available online.

The project wasn't just about launching an online store. The goal was to create a sales environment tailored to the specific needs of a technical wholesaler—with a comprehensive product structure, intuitive navigation, a customer account, a shopping cart, and features that facilitate placing repeat or larger orders.

Client

TERMIKA is a company operating in the installation industry since 1993. It specializes in the sale of products related to heating, plumbing, ventilation, air conditioning, and water and sewage systems. Its offerings are primarily aimed at professional customers—installers, contractors, service technicians, and retail partners.

The company combines years of market experience with the development of modern service channels. It operates through brick-and-mortar branches while simultaneously expanding online access to make it easier for customers to access its products regardless of location or time.

TERMIKA belongs to the Instal-Konsorcjum Group, which strengthens its position in the industry and provides access to a wide range of products and solutions supporting B2B sales.

Due to its extensive product offering, the brand needed a platform that would organize its catalog, make it easier for customers to navigate categories, and allow them to find the products they need faster.

industry

Heating technology, sanitary installations, water and sewage installations, ventilation, air conditioning, heat pumps, boilers, photovoltaics, water treatment, external networks, sanitary products, wholesale, B2B customer service.

In this type of industry, an online catalog must be more than just a product presentation. It should support the daily work of technical customers—helping them quickly search, complete orders, and take advantage of offers without having to contact the sales department every time.

the role of the team

Our task was to develop a B2B platform that would enable TERMIKA customers to conveniently access their offerings online. We focused on creating a solution that meets the needs of professional users and supports wholesale sales in a digital environment.

The project involved combining several elements: a clear catalog, a logical category structure, a convenient shopping cart, a customer account, and features useful for placing larger orders.

The platform was designed to be easy to use, yet also ready to handle a large number of products. Therefore, we paid special attention to ensuring that users could quickly move from product search to order completion.

business goals

The main goal of the project was to support TERMIKA's B2B sales by moving part of the purchasing process to an online channel. The platform was intended to increase the availability of the offer, streamline product presentation, and make it easier for customers to place orders independently.

The most important assumptions of the project:

creating a digital product catalog for B2B customers,
facilitating access to the offer outside traditional commercial contact,
organizing a wide range of products by category,
shortening the path from finding a product to adding it to the cart,
improving the handling of repetitive orders,
increasing the work comfort of installers and contractors,
limiting the number of simple inquiries sent to the sales department,
preparing the platform for further development of online sales,
strengthening the professional image of the brand on the Internet.

technologies and tools

The project uses solutions supporting the presentation of the B2B product catalog:

CMS IdoSell,
online B2B product catalog,
structure of categories and subcategories,
product subpages,
category subpages,
responsive solutions,
analytical tools,
content management system,
tools supporting the organization and publication of product data.

solution

A B2B platform was created for TERMIKA, enabling customers to conveniently access the wholesaler's offerings online. The service was designed for users who frequently work with specific product indexes, return to similar orders, and require quick access to multiple product groups.

The platform allows you to browse products by category, use the search engine, add items to your cart, and save them to your wish list. This allows customers to prepare their orders and return to selected items at any time.

A key element of the implementation was the ability to add products by code and use CSV files. This solution is particularly important in B2B sales, where orders often include multiple items and are prepared based on previous specifications, bills of materials, or recurring purchasing needs.

The website's structure has been tailored to TERMIKA's broad product range. Categories include heating, heat pumps, boilers, ventilation, air conditioning, installations, plumbing, photovoltaics, water treatment, and external networks.

The result of the work is a platform that supports wholesale sales, improves customer service and allows TERMICA to develop a digital channel of contact with business partners.

effects of actions

Implementing the platform allowed TERMIKA to better leverage the potential of online sales in the B2B segment. Customers gained more convenient access to its offerings, and the company gained a tool that supports the management of its extensive product catalog.

The most important effects of the project:

launching a B2B platform for the installation wholesaler,
providing customers with a digital product catalog,
improving the clarity of product presentation,
making it easier to place orders online,
implementing the function of adding products by code,
ability to work with larger product lists thanks to CSV support,
more convenient handling of repeat orders,
increasing the independence of business clients,
supporting the work of the sales department,
development of a modern B2B sales channel.

related services

E-commerce audit – Detailed analysis of the store, sales channels and competition to increase the effectiveness of operations.
Set up an IdoSell e-commerce store – We help you match your store template to your brand so that the store looks professional and attracts customers.
E-commerce strategy – A customized e-business development plan based on audit data and business goals.
Content marketing – Creating valuable content that increases visibility and supports sales.
SEO / Positioning – Optimizing your store for search engines to increase traffic and conversions.
Google Ads for Stores – Google Ads advertising campaigns focused on results and profitability.
E-commerce development – Comprehensive technical and functional activities supporting the development of an online store.
Marketplace management (Allegro, Ceneo and others) – Management and development of sales on popular external platforms.