CUPRUM - B2B platform for plumbing and installation wholesalers - marketplace

Digital wholesale services today aren't just about showcasing products online. In the tech industry, what matters most is quick access to the right product range, convenient ordering, and the ability to work with offers when the customer actually needs them—on a construction site, in the office, while preparing a quote, or gathering materials for a project.

For Cuprum, we created a B2B platform that organizes online sales and supports the wholesaler's daily customer service. The website was designed as a tool for those working with specific products, categories, indexes, and repeat purchases. It's not just a catalog to browse, but an environment that helps move more quickly from purchase need to completed order.

The project was particularly important given the nature of the industry. Cuprum customers often search for technical products, compare solutions, return to established brands, and need efficient service without lengthening the purchasing process. Therefore, the platform had to combine a clear presentation of the product range with features useful for B2B sales.

Client

Cuprum is a plumbing and installation wholesaler with years of experience in the industry. The company operates in the field of heating, plumbing, and sewage installations, offering products for both professional and investment clients.

Our offerings are used by installers, contractors, construction companies, retail outlets, housing cooperatives, and developers, among others. This group of customers expects not only a wide range of products but also quick information, efficient service, and access to the products needed for specific projects.

Cuprum develops its sales based on experience, consulting, and local market knowledge. At the same time, the company needed a solution that would allow for the online purchase process and make it easier for customers to navigate the offer independently.

The B2B platform has become a response to this direction of development – it combines the traditional role of a wholesaler with the convenience of digital access to the product catalog.

industry

Installation industry, heating technology, sanitary installations, sewage installations, heating, boilers, heat pumps, ventilation, air conditioning, photovoltaics, external networks, sanitary products, wholesale, servicing contractors, installers, retail outlets and investment clients.

This is a segment where a B2B platform must be fast, practical, and organized. Customers often know what they're looking for, but need a simple way to access a product, save it, add it to their cart, or return to previous purchases.

the role of the team

Our task was to develop a B2B platform that would support Cuprum's online sales and facilitate customer access to its wide range of products. The project involved creating a website tailored to the specific needs of a plumbing and plumbing wholesaler and the needs of business customers.

We focused on ensuring the platform was clear, functional, and ready to work with a wide range of products. Not only the visual aspect was important, but above all, the logic of using the service—from entering the website, to navigating to categories, to adding products to the cart.

The implementation was intended to support both new users who are just getting to know the offer and regular customers who return for specific products or place similar orders at regular intervals.

business goals

The project was based on several practical goals related to everyday wholesale sales. The platform aimed to:

make the Cuprum offer available in a convenient online channel,
organize an extensive product catalog,
make it easier for customers to find the right categories,
shorten the path from searching for a product to placing an order,
support regular customers in making repeat purchases,
enable convenient work with the shopping cart and customer account,
relieve sales staff of simple product inquiries,
increase the independence of B2B customers,
prepare the website for further development of online sales,
strengthen the professional image of the brand on the Internet.

technologies and tools

The project uses solutions supporting wholesale sales and business customer service:

IdoSell platform,
online product catalog,
structure of categories and subcategories,
product subpages,
customer account,
user registration,
shopping cart,
product storage,
transaction history,
list of purchased products,
the ability to present customer discounts,
responsive page view,
content management system,
tools supporting the publication and organization of offers,
analytical solutions.

solution

The Cuprum platform was designed as a digital extension of the wholesaler's operations. Its purpose is to make it easier for customers to utilize the offer without having to contact them each time by phone or email for basic product information.

The website allows users to browse through the main product areas, such as heat pumps, boilers, heating, air conditioning, and ventilation, photovoltaics, installations, plumbing, and external networks. This division helps customers more quickly navigate the offerings and find products tailored to their specific needs.

The customer account plays a significant role. In B2B sales, users often return to previous purchases, use saved products, or check order history. Therefore, the platform was designed to support long-term relationships, not one-time transactions.

The shopping cart and storage compartments allow for more convenient shopping planning. Customers can collect items they're interested in, return to them later, or use them to prepare a larger order. This is especially important in the installation industry, where gathering materials often requires time and checking several product groups.

The implementation allowed us to organize the digital presentation of Cuprum's offer and create a tool that supports both sales and daily communication with customers.

effects of actions

Thanks to the B2B platform, Cuprum has gained a modern customer service channel that facilitates access to its offerings and supports wholesale sales. The service helps customers find the products they need faster and allows the company to better leverage the potential of online sales.

The most important effects of the implementation:

launching a B2B platform for a plumbing and installation wholesaler,
transferring the product catalog to a convenient online environment,
better organization of a wide product range,
easier navigation through categories,
improving work with the shopping cart and customer account,
support for repeat B2B purchases,
ability to use transaction history and saved products,
greater independence for business clients,
limiting some simple inquiries directed to the sales department,
strengthening the digital presence of the Cuprum brand,
preparing the foundation for the further development of online sales.

related services

E-commerce audit – Detailed analysis of the store, sales channels and competition to increase the effectiveness of operations.
Set up an IdoSell e-commerce store – We help you match your store template to your brand so that the store looks professional and attracts customers.
E-commerce strategy – A customized e-business development plan based on audit data and business goals.
Content marketing – Creating valuable content that increases visibility and supports sales.
SEO / Positioning – Optimizing your store for search engines to increase traffic and conversions.
Google Ads for Stores – Google Ads advertising campaigns focused on results and profitability.
E-commerce development – Comprehensive technical and functional activities supporting the development of an online store.
Marketplace management (Allegro, Ceneo and others) – Management and development of sales on popular external platforms.