4homexpert's Secrets to Success: A Comprehensive E-Commerce Strategy That Works

The project for AWD Interior involved the comprehensive development of a B2C online store in the Home & Garden industry, interior design segment, and home accessories category. The client was struggling with issues such as low traffic, low sales, and lack of conversion despite investments in SEO and content. We began with CMS , market, and competition analysis, analyzing customer needs , and then designed an e-commerce strategy for the store. We prepared a complete category structure, took care of the user experience, added missing modules and add-ons, implemented project-specific tools , developed content , and conducted SEO activities (including the implementation of effective local SEO ). From the outset, we also led development and optimization . The project was implemented in stages and covered all key elements of e-commerce development and online sales. We also managed and supervised the store's dedicated e-commerce team . We helped create a trusted and secure online store .

Client

AWD Interior is a Polish brand specializing in the design, production, and distribution of modern home accessories, particularly bathroom accessories. The company offers a wide range of products – from bathroom sets, mirrors, shower curtains, and laundry baskets, to functional home accessories that combine aesthetics with practicality.

The brand is known for its high-quality craftsmanship and elegant design, including its exclusive Q-BATH . Thanks to its extensive logistics infrastructure, AWD Interior efficiently processes B2B orders, and a dedicated customer zone allows business partners quick access to orders, documents, and marketing materials.

The company operates in the Polish and European markets, serving both individual and wholesale clients. Headquartered in Bielsko-Biała, its full product offering is available at www.awdinterior.com .

industry

Home and garden, interior design, home accessories, bathroom accessories.

Home and Garden industry , which includes interior furnishings , home accessories and bathroom accessories dynamic growth for several years – both in stationary sales and, above all, in the digital world.

The growth of this category is closely linked to the ongoing boom in the housing and development markets . The growing number of investments in new apartments and houses means greater demand for products for furnishing and decorating them.

Consumers are increasingly investing in quality and design , which translates into an increased demand for stylish and functional interior solutions. Not only furniture but also details are gaining popularity – from bathroom faucets to wall decorations .

Online shopping is becoming the dominant sales channel in this category – customers value the convenience, wide selection and access to inspiring designs offered by online stores.

social media and content marketing is also significant , influencing purchasing decisions and interior design trends. Inspiration from Instagram and Pinterest translates directly into sales in the digital world.

All this makes the "Home and Garden" one of the most stable and promising areas of e-commerce today .

the role of the team

The scope of our activities in the project:

E-commerce audit

Evaluation of the health of your online store – from technology to conversion and SEO.

Market research

Checking the industry's sales potential and customer behavior.

Competition analysis

Comparison of offers and activities with competitors – in terms of prices, SEO, UX and advertising.

Development and implementation of e-commerce strategies

Creating an action plan tailored to the goals, resources, and stage of development, including in particular the recommendation of so-called strategic moves for the project.

Building an e-commerce team

Assistance in organizing and expanding team competencies (in-house/outsourced). Recruitment, training, and management of a Dedicated E-commerce Specialist (DSE).

E-commerce management

Daily support and coordination of activities in the store and in selected sales channels.

Development of e-commerce

Systematic implementation of technological, UX, marketing and sales improvements, as well as diversification of sales channels and traffic sources.

Monitoring, control and analytics

Ongoing results tracking, analysis, and response to changes – analytics, SEO, campaigns. Reporting on completed work, activities, and outcomes.

Development and implementation of a content marketing strategy

Planning (strategy) and implementing engaging and useful content that supports SEO, builds the brand and increases sales, but also helps users make the right product choices.

Implementation of alternative sales channels

Expansion to selected marketplaces (e.g. Ceneo).

Launching a Google Ads campaign

Planning, configuration and optimization of performance-oriented advertising campaigns.

SEO launch

Comprehensive search engine optimization of the store – technical and content-wise. Implementation of effective local SEO.

Creating engaging content

Creating descriptions, articles, and other content that increases engagement and sales.

business goals

Increase in online store sales (conversions) by XXX%

Increase in monthly user numbers by YYY%

Sales development in marketplace channels

E-commerce audit – Detailed analysis of the store, sales channels and competition to increase the effectiveness of operations.
E-commerce strategy – A customized e-business development plan based on audit data and business goals.
Content marketing – Creating valuable content that increases visibility and supports sales.
SEO / Positioning – Optimizing your store for search engines to increase traffic and conversions.
Google Ads for Stores – Google Ads advertising campaigns focused on results and profitability.
E-commerce development – Comprehensive technical and functional activities supporting the development of an online store.
Marketplace management (Allegro, Ceneo and others) – Management and development of sales on popular external platforms.