This project for AB Bechcicki, generally concerning the e-commerce department (several online stores), but specifically for the online store Renowa24.pl, was a comprehensive implementation of an e-commerce strategy for a company in the construction and renovation industry, with one of the largest online product ranges in Poland – from roof windows , through paints and plasters , to chimney systems and polystyrene . The client needed to streamline their digital activities , increase their visibility on Google , and improve the quality of their product presentation . They also needed to diversify their sales: independence from the Allegro marketplace, increase B2C store sales, and expand wholesale. Our work began with a detailed e-commerce audit and analysis of UX, category architecture, and organic visibility . Based on this, we developed a comprehensive development strategy , implemented changes to the store structure, planned SEO activities, expanded content, and launched advertising in Google Ads . We also worked on increasing conversions , content quality , and process automation . The project was carried out in stages and covered all key elements of the development of a modern online store operating in the competitive construction sector .
Client
Renowa24.pl is a significant player in the construction e-commerce market. Supporting customers for many years, the company has earned trust as part of AB Bechcicki, a company with 25 years of industry experience. Renowa24 stands out for its extensive construction product range, which includes not only products but also essential accessories. Customers can find everything from roof windows to thermal insulation . renowa24.pl is constantly evolving, following new construction trends. This allows it to offer customers modern windows and the highest quality insulation materials. The store's offerings come only from trusted manufacturers, confirming customer satisfaction. The wide selection of products allows for comprehensive shopping without having to search from multiple locations. The store's assortment includes:
- Roof windows: Many renowned manufacturers, both standard models and custom products.
- Roof window flashings: Various types, including from well-known brands.
- Roller blinds, awnings and mosquito nets: A wide selection of accessories for roof windows.
- Attic ladders: In various configurations and accessories.
- Chimney Systems: Available by type and manufacturer.
- Styrofoam: Multi-type, sourced from well-known suppliers.
- Plasters: Various variants and brands.
- Tools: Measuring tools and accessories from proven manufacturers,
- paints: a wide range of different types of paints for every application.
industry
Home and garden, interior design, home accessories, bathroom accessories.
home and garden industry has been experiencing a steady growth trend , particularly visible in the construction and renovation segment. The housing boom and the ever-increasing interest in home and apartment renovations are driving increased demand for building materials, roof windows, paints, polystyrene , and other key finishing elements.
Growing environmental awareness and the need for energy-efficient solutions are further driving the market. Hence, products such as insulation systems, textured plasters, and modern roof windows . Customers—both individual and contractor—are seeking high-quality materials that meet not only aesthetic but also technical requirements.
The digitization of the construction sector and the shift of sales to the digital world are making online stores like Renowa24.pl the first choice for buyers. Their wide selection, 24/7 product availability, and convenient home-delivery options are appealing to a growing number of customers.
home and garden industry has also gained new momentum thanks to the DIY (do-it-yourself) trend and the rise in do-it-yourself renovations. This phenomenon is driving sales not only of core products but also of a wide range of accessories, tools, and finishing touches.
In the context of e-commerce strategies, home improvement stores like Renowa24.pl have a huge opportunity to strengthen their market position. The key to success is a comprehensive customer approach : intuitive navigation, expert product descriptions, fast logistics, and professional service. Combining technical expertise with modern sales tools is becoming the foundation for effective development in this industry.
the role of the team
The scope of our activities in the project
E-commerce audit
We conducted a detailed assessment of the online store's health, taking into account technology, performance, the purchasing process, user experience, SEO, and conversion factors. The audit identified key barriers to growth and areas requiring optimization.
Market research
We examined the sales potential of the construction and renovation category online, as well as user behavior and their purchasing needs. This analysis helped us tailor our strategy to the realistic expectations of end customers.
Competition analysis
We compared Renowa24.pl's offerings with those of its largest competitors in terms of pricing, SEO, usability, content, and advertising presence. This allowed us to identify the brand's specific advantages and differentiators.
Development and implementation of e-commerce strategies
We created a precise action plan based on the client's business goals, resources, and development stage. We identified key strategic steps that would deliver rapid and lasting sales results.
Building an e-commerce team
We supported the client in expanding their team's competencies by recruiting and training a dedicated e-commerce specialist who became the link between operations and strategy.
E-commerce management
We coordinated ongoing tasks across the online store and selected sales channels. We collaborated with the client in an advisory and operational model, supporting daily sales decisions.
Development of e-commerce
We systematically implemented technological improvements, UX optimizations, and marketing changes. We also expanded traffic sources and sales channels, ensuring greater diversification and stable growth.
Monitoring, control and analytics
We regularly analyzed data—from campaign results, through SEO, to conversion paths. Based on this data, we made quick optimization decisions and reported on implementation progress and results.
Development and implementation of a content marketing strategy
We designed and implemented a content strategy that supported visibility on Google, built an expert brand image, and helped users choose products – especially in more technical categories.
Implementation of alternative sales channels
We have expanded the brand's presence to include selected marketplaces, including Ceneo, as a channel supporting visibility and acquiring customers searching for specific products on price comparison sites.
Launching a Google Ads campaign
We developed and implemented advertising campaigns on Google, focused on acquiring traffic with high conversion potential. These activities included search, remarketing, and product campaigns.
SEO launch
We implemented comprehensive SEO activities—technical, structural, and content. We also focused on effective local SEO, which was crucial for products available regionally.
Creating engaging content
We created product descriptions, how-to content, and categories optimized for user experience and SEO. We ensured that the content not only supported sales but also increased store engagement and visibility.
business goals
Increase in online store traffic to a minimum of 50,000 users per month
Increased online sales by XXX% in 6 months
The Allegro marketplace platform's share of overall online sales – reduced to a maximum of 50%
technologies and tools
IdoSell CMS, chat, store review system, marketing automation platform, anti-plagiarism tool, Senuto, GA4, GSC, GTM, Google Ads, GMC, Answerthepublic, Ahrefs, Codepen, Google PageSpeed, GMF, Google Data Studio (Looker), Google Trends, Url Builder and others.
solution
If you want to find out what solution we have implemented for the renowa24.pl store, write to us and we will be happy to tell you about it.
effects of actions
If you want to learn more about the results we achieved for the renowa24.pl store, please contact us and we will be happy to tell you about them and show you how to use our tools.
related services
Related services
- E-commerce audit – In-depth analysis of the store, sales channels and competition in terms of technology, UX and effectiveness of operations.
- E-commerce strategy – A personalized online store development plan based on the client’s data, goals, and operational capabilities.
- Content marketing – Substantive and well-designed content that increases visibility, builds authority and supports purchasing decisions.
- SEO / Positioning – Comprehensive optimization of the store, structure and content, increasing visibility in Google search results.
- Google Ads for stores – Effective advertising campaigns on Google, focused on results, profitability and an increase in the number of transactions.
- E-commerce development – Technical and functional improvements that increase store efficiency and user comfort.
- Marketplace management (Allegro, Ceneo and others) – Selling on external platforms with full offer optimization and data synchronization.
knowledge base
Read our blog articles related to the project:
Allegro marketplace – what is it, how does it work, and is it worth it?
E-commerce audit – what is it and why is it worth using?
B2C – how to create a lasting bond in business relationships with individual customers.
Ceneo: marketplace, price comparison, traffic source.
Content marketing: what is it and why is it worth using
is B2C?
What is Google Ads and how should you use it to sell more?
What does Google mobile first mean?
Content marketing – what is it and why is the role of content marketing growing?
Why is Trusted Shops the best online store review system on the market?
Why is it worth hiring an e-commerce advisor?
E-commerce advisor – who is it and why is it needed in e-commerce?
Email marketing – what is it and how can you use it effectively in the digital world?
Facebook Marketplace – what is it and is it a good sales channel for my e-business?
Google Merchant Center – what is this e-commerce tool and what is it used for?
Google Shopping – smart online shopping – what is it and what does it mean for e-commerce?
A few words about SEO positioning.
Marketing automation – what is it and how can it be used in an online store?
Marketing automation SALESmanago – what is it and how can you use marketing automation in an online store?
Marketplace – what is it?
Morele – one of the largest Polish marketplaces in the digital world.
What is dropshipping and how can you get started?
OLX – is an advertising platform suitable for online stores?
Schema.org – what is it and why is structured data important in e-commerce?
IdoSell online store – what is it and why is it worth it
? E-commerce specialist – who is it and how do you become one in the digital world?
TIM.pl – marketplace or not? What is this sales platform and how does it work?
Google Business Card – what is it and how can you manage your Google My Business profile?
Traffic sources for online stores – what are they and which ones are worth investing in and developing?
project status
Project completed.
