E-commerce specialist: competencies, tools, and career path

What?

Who is an e-commerce specialist, what are their responsibilities, and what does their role in a modern online store look like? This article explains how you can enter this industry and acquire the skills necessary to work in e-commerce.

Why?

The growing number of online stores and the development of digital sales make the role of an e-commerce specialist increasingly important – for efficient operation, sales growth and competitive advantage.

For whom?

For people who want to develop professionally in e-commerce, change industries, expand their skills or start a career as an e-commerce specialist – as well as for business owners looking for such skills to join their team.

Background to the topic.

Today, an e-commerce specialist isn't just someone who runs an online store. They're the link between marketing, sales, technology, analytics, and logistics. In this article, we discuss the tasks they perform daily, the skills required, the career path, and how you can enter this profession—even without prior e-commerce experience.

Who is an e-commerce specialist?

In the age of digitalization, an e-commerce specialist isn't just someone who manages an online store. They're a strategist, analyst, and innovator all rolled into one. They're responsible for online sales success, planning, implementing, and continually optimizing activities. Given the dynamic growth of the e-commerce market in Poland, competencies in this field are becoming essential , not just desirable.

Just look at the data: in 2020, a staggering 61% of Poles shopped online —a 19 percentage point increase compared to just four years earlier. This explosive growth leaves no doubt: e-commerce isn't the future—it's the present . Therefore, an e-commerce specialist must possess a much broader set of skills than just knowledge of sales platforms. The following are important:

• Analytical thinking skills – the ability to interpret data and draw conclusions.
• Flexibility in operation – quick adaptation to changing market conditions.
• Constant desire to develop – willingness to learn and follow new trends.

Changes in the industry are inevitable. Process automation, personalization of shopping experiences, and artificial intelligence —these are no longer just buzzwords, but real challenges facing every e-commerce specialist. The crucial questions they must ask themselves are:

• What will be the new customer expectations?
• What skills will be important in one, two, five years?

The future of an e-commerce specialist depends on their ability to anticipate trends and respond quickly to changes . This requires not only knowledge but also intuition, creativity, and a touch of cunning.

Scope of responsibilities of an e-commerce specialist

The role of an e-commerce specialist combines technical, analytical, and marketing skills. They are responsible for the success of an online store, attending to every detail that can impact sales results. They create strategies, implement them, and then continually optimize them. In the dynamic world of online commerce, they must be a data analyst, creative strategist, and technology expert . Only this combination of skills translates into increased profits and building customer loyalty .

Online store and online sales management

One of the main responsibilities of an e-commerce specialist is comprehensive online store management – ​​from daily operations to optimizing the user experience. In practice, this means:

• Updating the offer and product descriptions – so that they are attractive and SEO-friendly.
• Optimizing the purchasing process – shortening the purchasing path and eliminating conversion barriers.
• Ensuring the website is intuitive – UX design that makes it easier for customers to navigate the store.
• Daily operation of the sales platform – management of orders, payments and logistics.

Knowledge of systems like WooCommerce and Shopify is essential. Keeping up with technological advancements is equally important – sometimes implementing a new payment system or speeding up page loading is enough to see a significant increase in conversions . An e-commerce specialist must always be one step ahead of the competition and thoroughly understand customer needs.

Designing and implementing marketing strategies

In marketing, e-commerce specialists combine creativity with data analysis. They don't operate intuitively—they rely on facts, trends, and user behavior. For example, if interest in eco-friendly products is growing, it's worth developing a campaign promoting eco-friendly offerings using:

• Social media – to build brand engagement and awareness.
• E-mail marketing – for personalized communication with customers.
• Sales automation – to increase the effectiveness of marketing activities.

The main goal is to attract customers and build long-term relationships with the brand . The key elements are flexibility, fresh ideas, and rapid response to market changes. Sometimes, all it takes is one successful idea to get ahead of the competition .

Support for e-commerce platforms and sales channels

Efficient management of e-commerce platforms and sales channels is the foundation of successful online commerce. E-commerce specialists must be proficient in using analytical and marketing tools such as:

• Google Analytics – for analyzing traffic and user behavior.
• SalesManago – for customer relationship management and marketing automation.
• Freshmail – for creating and sending effective mailing campaigns.

By analyzing the purchase path, you can identify moments when customers abandon their purchases and immediately implement corrective actions. Precise use of data allows you to better tailor your offerings, increase sales, and build a competitive advantage . In e-commerce, every click counts .

Most important skills and competencies

The world of e-commerce is constantly changing – dynamically, intensively, and often unpredictably. In this reality, the right skills and competencies are not an afterthought, but an absolute foundation. A person working in this industry must combine the traits of an analyst, communicator, and technologist . This combination enables not only efficient management of daily tasks but, above all, a quick response to the changing needs of customers and the market . In e-commerce, reflexes, flexibility, and a willingness to act are crucial – there is no room for stagnation.

Analytical skills and sales data analysis

In today's e-commerce, data is the currency of success , and the ability to analyze it is key to making sound decisions. A specialist should be able to interpret numbers as a story, drawing concrete conclusions that translate into business actions.

For example, if users abandon their cart just before completing a purchase, it's a sign that something needs improvement—perhaps simplifying the form or adding a quick payment option. Such decisions should be made based on data, not intuition.

Analytical tools such as:

• Google Analytics – analysis of traffic and user behavior on the website,
• Hotjar – heat maps and user session recordings,
• Looker Studio – data visualization and KPI reporting.

The ability to analyze data is not just an advantage – it is a necessity.

Knowledge of marketing tools and automation of activities

Today, online marketing is about precise technology, not just aesthetics and slogans. Knowledge of marketing tools allows you to reach the right audience at the right time, and automation significantly increases work efficiency.

In the daily work of an e-commerce manager, the following are useful:

• Google Ads – advertising campaigns in the search engine and advertising network,
• SurferSEO – SEO content optimization,
• SalesManago – marketing automation and communication personalization,
• Mailchimp – sending newsletters and email campaigns.

Automation allows you to send personalized emails at precisely the right time , resulting in higher conversions and time savings. It's not magic—it's well-implemented technology.

Customer communication and multitasking

Although e-commerce is a digital space, interpersonal relationships still play a crucial role . Effective customer communication, teamwork, and the ability to operate on multiple levels simultaneously are skills that truly impact success.

In practice, this means the need to:

• project management and marketing campaigns,
• answering customer questions through various communication channels,
• coordinating the activities of the team and external partners,
• responding to current customer problems and needs.

It is soft skills that build trust, loyalty and positive shopping experiences – and this is invaluable in e-commerce.

Knowledge of programming languages ​​and Excel

Behind every efficient online store is technology—and someone who understands it. Knowledge of programming languages ​​and Excel proficiency are a set of skills that provide a real competitive advantage.

Examples of applications:

• HTML and CSS – quick editing of the website appearance, e.g. banners, product descriptions,
• PHP or JavaScript – modification of store functionality, e.g. shopping cart,
• Excel – sales data analysis, report creation, trend forecasting,
• Formulas and pivot tables – fast processing of large data sets.

Technical competences allow you not only to keep up with the competition – but often to overtake it.

Internet marketing in the work of a specialist

In the digital age, online marketing is much more than just a set of promotional tools. It's a strategic approach to building customer relationships, increasing brand recognition, and effectively driving sales . For e-commerce specialists, this is a daily occurrence, but knowledge alone isn't enough—it also requires cunning, reflexes, and intuition .

In this role, a specialist must combine multiple competencies—be an analyst, a creative creator, and an advertising campaign strategist Flexibility is also crucial , as the internet is constantly changing. Those who don't keep up will be left behind .

SEO and website optimization

If you want your website to be visible on Google, SEO is absolutely essential. With proper optimization, you can increase your visibility in search results, attract more users, and increase sales .

Optimization encompasses not only technical aspects but also content. The most important elements of effective SEO are:

• Page loading speed – affects user experience and position in search results.
• Logical heading structure – makes it easier for Google robots to index your content.
• Selection of keywords – allows you to reach the right audience.

For example, a well-written product description not only improves search engine visibility but also effectively convinces customers to make a purchase. This translates into real profits .

SEM, PPC and Google Ads campaigns

SEM and PPC campaigns come in , allowing you to reach specific audiences almost instantly .

With Google Ads , you can create campaigns tailored to different goals:

• Increasing website traffic – attracting new users.
• Promotion of seasonal offers – quickly reaching interested parties with your message.
• Building brand awareness – strengthening your presence in the minds of your audience.

Advanced analytical tools allow you to monitor campaign results, test different variants, and flexibly manage your budget . The result? Greater effectiveness and a better return on investment .

Content marketing, copywriting and e-mail marketing

At the heart of any effective marketing strategy is content marketing . It's content that builds trust, engages audiences, and encourages return visits —often with referrals.

Copywriting isn't just about aesthetics. It's about speaking the customer's language, answering their questions, and dispelling their doubts .

Email marketing, on the other hand, is a direct, effective, and measurable communication channel . You can use it to conduct a variety of activities:

• Welcome messages – building relationships from the first contact.
• Personalized recommendations – increasing conversions by tailoring your offer.
• Loyalty campaigns – keeping customers engaged.

All of this can be automated, scalable, and high-quality . In e-commerce, this is simply invaluable.

Using social media for promotion

Without social media, it's difficult to talk about effective marketing today. Facebook, Instagram, LinkedIn – these are not just places to publish posts, but spaces for building relationships, creating communities, and strengthening brand image .

Thanks to precise targeting, PPC campaigns on social media can be more engaging than those conducted in search engines .

For example, an interactive Instagram campaign can not only increase sales but also demonstrate that your brand is modern, open, and customer-focused . And that's exactly the point, right?

Tools and technologies used in e-commerce

In today's digital age, carefully selected tools and technologies are not a luxury, but a necessity . Without their support, it's difficult to effectively run an e-commerce business. Specialists in this industry must efficiently navigate systems that support online sales, data analysis, and process automation. These systems enable not only effective online store management but also precise optimization of marketing and sales activities , which directly translates into a company's financial results.

Google Analytics and other analytical tools

Google Analytics is the foundation of any e-commerce toolkit. It allows for detailed tracking of user behavior on a website—from entry source, through time spent on the page, to clicks and purchase completion. It's an invaluable source of information that allows you to make better marketing decisions, better tailor content to customer needs, and more effectively plan advertising campaigns.

In addition to Google Analytics, it is also worth using other tools that support various aspects of e-commerce activities:

• Google Keyword Planner – helps you build a keyword strategy, which is important for search engine visibility.
• SurferSEO – supports the creation of SEO-optimized content that complies with Google algorithm requirements.
• Freshmail – allows you to create personalized email marketing campaigns that engage your audience and increase sales.

An example of a practical application? Automatic abandoned cart reminders – a simple solution that can significantly increase conversion rates and save team time. In the world of e-commerce, these solutions offer enormous value.

JIRA and other project management tools

Project management is essential in the daily work of an e-commerce specialist . One of the most frequently used tools in this area is JIRA – a platform for planning, monitoring, and executing tasks within project teams. It facilitates:

• division of responsibilities between team members,
• control of work progress,
• quick response to unforeseen situations,
• integration with other systems, which increases its flexibility.

Familiarity with JIRA is a real competitive advantage , especially in a dynamic environment where change is a daily occurrence. This tool not only streamlines daily work but also improves communication and transparency within the team.

What does the future hold? Artificial intelligence and automation have the potential to revolutionize the way we plan and execute e-commerce projects. One thing is certain: those who can quickly adapt to new technologies will always be one step ahead of the competition . They will be the ones who will lead the way in changing the industry.

Formal requirements and professional development

In the e-commerce industry, where changes happen faster than you can say "shopping cart," formal requirements and professional development opportunities aren't a luxury—they're an absolute necessity. A college degree isn't enough these days . What matters most is a willingness to learn, flexibility, and continuous professional development.

The most common expectations are:

• higher education,
• knowledge of the Internet environment,
• the ability to quickly acquire knowledge.

This is a foundation upon which you can build further competencies and experience. However, this is only the beginning of a career in e-commerce .

E-commerce courses and specialist certificate

In this era of dynamic online commerce, e-commerce courses and specialized certifications are becoming not only an asset but often a prerequisite for career advancement. These training courses are practical, up-to-date, and address real market needs.

Completing the course not only provides you with a new portion of knowledge, but also:

• greater self-confidence in action,
• better position in the eyes of recruiters,
• greater chances of attractive job offers.

An e-commerce specialist certificate is more than just a document—it's a clear signal: "I know my stuff and I know what I'm doing." A person with such a certificate can not only talk about e-commerce but, above all, act effectively. Examples of competencies gained through certification include:

• conducting sales campaigns,
• analyzing purchasing data and drawing conclusions,
• optimization of purchasing processes in the company.

Investing in education and certification is often the ticket to more advanced and higher-paying positions. And who wouldn't want to advance and earn more?

Knowledge of e-commerce law and legal aspects

In a world where every click of "buy now" carries legal consequences, knowledge of e-commerce law is absolutely essential. It's important to know:

• how to protect personal data,
• what rights does a consumer have?,
• what obligations does the seller have.

Lack of this knowledge can lead to costly mistakes – both financial and reputational.

Importantly, e-commerce specialist certification often also covers legal matters. It's a clear signal to employers that the candidate:

• can navigate the maze of regulations,
• knows current legal regulations,
• operates in accordance with applicable law.

In the dynamic e-commerce environment, where regulations can change from month to month, up-to-date legal knowledge is invaluable . This is especially true when a company plans to expand into new markets or implement innovative sales models.

Recruitment requirements and career advancement paths

recruitment requirements vary by position, but most often include:

• higher education,
• experience in working with sales platforms,
• knowledge of current market trends.

More and more companies are paying attention to certifications that validate specific skills —from data analysis to advertising campaign management. They're an effective way to stand out and land a compelling job offer faster.

Advancement paths in e-commerce are more flexible than ever . Development opportunities include:

• managerial path – e.g. e-commerce manager position,
• specialization in areas such as UX, SEO and marketing automation,
• transition from a junior position to the role of team leader or strategic consultant.

The key to success is continuous skill development and openness to change . In e-commerce, one thing is certain— stagnation is not an option .

E-commerce career path

The e-commerce industry is growing at a dizzying pace. It's a dynamic environment full of energy and professional opportunities . Whether you're just starting out as a junior specialist or aspiring to become an e-commerce manager , each position represents a new stage, new challenges, and—most importantly— a real opportunity for career advancement .

Are you ambitious and not afraid of hard work? Great! Everything moves fast in e-commerce – and that means your career can also gain momentum. With the right commitment, you can advance to management or even strategic roles that have a real impact on the development of the entire organization.

From junior specialist to e-commerce manager

A career in e-commerce often begins as a junior specialist . This is the perfect time to acquire basic knowledge and skills, such as:

• understanding the mechanisms of online sales,
• support for e-commerce systems,
• analysis and interpretation of sales data.

You don't have to know everything right away - everything can be learned step by step, gaining experience in practice.

With developing skills comes advancement. The next step is the e-commerce manager , which comes with greater responsibility, including:

• team management and coordination of department work,
• budget planning and cost control,
• making strategic decisions that influence sales results,
• implementing marketing campaigns and optimizing conversions.

It is no longer just operational work – it is a responsible mission whose goal is to develop the online store and maximize profits.

Differences between junior, mid and senior positions

The e-commerce career path is clearly defined and predictable , which is a huge advantage. This allows you to know what skills you need to acquire to advance. Here's a comparison of the three main job levels:

At the senior level, your decisions have a real impact on the development of the entire department . It's no longer just a job—it's a leadership role that shapes the company's direction.

Possibilities of remote work and in a hybrid model

One of the biggest advantages of working in e-commerce is flexibility . More and more companies are offering remote work or a hybrid model —not as a perk, but as a standard workflow .

What does this mean in practice? You can perform your duties from anywhere – all you need is a laptop and internet access. Typical tasks performed remotely include:

• analysis of sales and marketing data,
• advertising campaign management,
• planning promotional activities,
• coordination of team work and communication with partners.

If you value social interaction, a hybrid model allows you to combine remote work with office time. This makes it easier to build team relationships, collaborate more effectively on larger projects, and—equally important— maintain a work-life balance .

Flexibility is no longer a perk – it's the new standard for e-commerce work . For many professionals, it's a daily reality that allows them to combine professional development with a comfortable lifestyle.

Specialization in sales models

In the dynamically changing world of e-commerce, specializing in sales models is no longer a choice—it's a necessity . It determines the effectiveness of customer reach, the efficiency of marketing campaigns, and the efficiency of daily operations.

Focusing on a specific sales model allows for a better understanding of the needs of a selected audience . This translates into:

• higher effectiveness of marketing activities,
• better financial results,
• greater customer confidence.

Specialization isn't just a strategy—it's a way to build relationships based on precision, empathy, and efficiency . Because every customer wants to feel understood—and that's exactly what a well-tailored sales model offers.

B2C e-commerce and individual customer service

The B2C (business-to-consumer) model is based on selling directly to consumers. However, an attractive offer alone is not enough. Understanding the customer's emotions, needs, and expectations . In this model, the shopping experience, which is fundamentally based on personalization, is paramount.

An example? A remarketing campaign that reminds customers of abandoned carts . This small gesture can effectively bring a customer back. B2C specialists must combine:

• analytical approach – to understand data and user behavior,
• creative thinking – to create engaging content and campaigns,
• the ability to build relationships – so that customers come back and recommend the brand further.

It is this combination that allows you to create communication that not only attracts attention, but also builds lasting relationships with your audience .

B2B e-commerce and online wholesale

The B2B (business-to-business) model involves sales directed at companies, not individuals. It is characterized by:

• higher transaction value,
• more complex purchasing processes,
• long-term business relationships.

This model isn't just about price. The following factors are also important:

• flexibility of the offer,
• possibility of negotiating terms,
• integration with partners' purchasing systems.

A good example is a B2B platform offering personalized pricing and payment terms for regular customers . It's not just convenience—it's a strategy for building loyalty .

B2B specialists must have knowledge of:

• sales and negotiations,
• logistics and supply chain management,
• technology and systems integration.

Without these skills, it's difficult to speak of effective online wholesale. And that's precisely what it's all about—efficiency and long-term business relationships .

Salary and career prospects

The e-commerce industry is growing rapidly , which translates into growing interest among both those already working in the industry and those just planning their careers. As online commerce expands, the demand for qualified specialists grows, which translates into better salaries and broader career development opportunities .

Sounds promising? Definitely . So let's take a look at e-commerce earnings and what trends may influence your career path in the coming years.

Earnings and salaries of e-commerce specialists in 2025

the average gross monthly salary of an e-commerce specialist in Poland will be approximately PLN 6,270 in 2025. However, it's worth remembering that this is only an average figure – actual earnings depend on many factors, such as:

• Professional experience – the longer the experience, the higher the salary.
• Level of education – higher qualifications often translate into better job offers.
• Location – in large cities such as Warsaw or Wrocław, earnings can be up to 30% higher than the national average.
• Technological skills – knowledge of analytical tools, flexibility and quick response to changes are highly valued.

Having specific technological competencies can open the door to:

• higher earnings,
• participation in ambitious projects,
• promotion to prestigious positions.

Investing in skills development is no longer a luxury, but a necessity these days . It's also a real opportunity for a better professional future in one of the most promising industries.

Demand for specialists and market trends

Digital transformation is gaining momentum . More and more companies—from local businesses to global corporations—are moving their operations online. The result? A rapidly growing demand for e-commerce specialists .

The most sought after by employers are:

• online sales specialists,
• data analysts,
• UX experts,
• digital marketing specialists.

Current market trends clearly demonstrate that e-commerce is becoming a pillar of the future of commerce . Companies are investing heavily in the development of online channels, creating new job positions, and offering increasingly diverse career paths.

One of the key developments is omnichannel sales , the integration of online and offline shopping experiences. Specialists who can efficiently navigate both environments are extremely valuable in today's job market .

Now is the perfect time to start a career in e-commerce . Don't delay—the digital transformation is already underway, and the future belongs to those who navigate it.

How to become an e-commerce specialist

In this era of rapid growth in online commerce, more and more people are asking themselves: how do I become an e-commerce specialist ? And rightly so. It's not enough to read a few guides or watch a few YouTube videos. Success in this industry requires a solid theoretical foundation and practical skills that can be applied in real-world situations .

To be successful, you need to understand how sales platforms work, what influences online customers' purchasing decisions, and how to combine technology with marketing to not only sell but also build lasting relationships with customers. An e-commerce specialist combines an analytical approach with creativity – they are familiar with digital tools, can collaborate with teams and clients, and are constantly learning, as the industry changes almost daily. Ready to enter a world where innovation meets business?

Stages of learning and gaining experience

Starting a career in e-commerce is like building a house – without a solid foundation, you can't get anywhere . Where to start? With knowledge. Investing in e-commerce courses is a great first step . Good training not only explains the theory but also demonstrates practical application. Programs often cover topics such as:

• Content optimization and SEO – how to create content that attracts attention and is visible in search engines.
• Web analytics and data interpretation – how to analyze user behavior and draw conclusions.
• Managing sales platforms – how to effectively run an online store on various systems.
• Customer service and relationship building – how to create positive shopping experiences and customer loyalty.

But theory is just the beginning. Real learning begins with action . Working in various areas of e-commerce—from digital marketing to logistics to customer service—allows you to understand how all the pieces of the puzzle work together. For example, if you have experience in customer service, it will be easier for you to create campaigns that truly meet user needs. Want to grow? Get started—ideally now .

The most common beginner mistakes and how to avoid them

Entering the world of e-commerce is an exciting journey, but it's also full of pitfalls. One of the most common mistakes is ignoring data . Without analysis, you're acting blindly. For example, you launch an advertising campaign but don't track conversions. Or you see abandoned carts but don't analyze why customers abandon their purchases. Data is your GPS – it helps you make smart decisions and avoid costly mistakes .

Another common problem is the lack of a plan in marketing activities . Without clearly defined goals, a timeline, and tools for measuring results, even the best idea can fall apart. That's why it's worth learning how to plan, test, and optimize from the very beginning. E-commerce isn't just about online presence—it's about effectiveness . Are you able to draw conclusions and learn from mistakes before they become truly costly?

Practical tips for those starting their careers

Just starting out in e-commerce? Great! Here are some proven tips to help you get off to a flying start :

• Continuously learn – this industry changes faster than social media trends. New tools, strategies, algorithms – all of these appear almost daily. Follow blogs, participate in webinars, and test new solutions.
• Look for an e-commerce internship/training – this is the best and fastest way to gain both experience and knowledge, and most often – as in our case  – it is always a paid internship.
• Build a network of contacts – networking isn't just a buzzword. It's a real opportunity for development. Meet people in your industry, join topical groups, and attend conferences and industry meetings.
• Experiment without fear – don't be afraid to try new things. Test tools, analyze results, and draw conclusions. E-commerce is the ideal environment for those who aren't afraid to take action and learn on the fly.
• Think long-term – don't focus solely on quick results. Building a brand, trust, and customer loyalty is a process that requires time and consistency.

Sounds like a challenge? Maybe so. But it's also a huge opportunity . Ready to take the first step and start building your brand in the world of online commerce?

E-commerce specialist FAQ – frequently asked questions and answers

Who is an e-commerce specialist?

An e-commerce specialist is responsible for the development and management of online sales. They analyze results, optimize the store, conduct marketing activities, and implement tools to support online sales.

What are the main responsibilities of an e-commerce specialist?

His responsibilities include managing store content and products, analyzing conversions, running advertising campaigns, and integrating with e-commerce tools. He also supports the development of online sales strategies.

What skills should an e-commerce specialist have?

They should have a basic understanding of digital marketing, analytics, SEO, UX, and e-commerce technologies. Project management skills and team and client communication are also essential.

How to become an e-commerce specialist without experience?

It's best to look for an internship or work placement related to e-commerce to gain access to a testing ground and gain practical knowledge from experts (e.g., a paid e-commerce internship at Świat Cyfrowy). You can also start with online courses. You could also launch your own e-commerce project to gain practical skills and build a portfolio, but this is quite a challenge and requires investment, and it's also quite risky.

Does an e-commerce specialist need to know programming?

It's not necessary, but it's worth knowing the basics of HTML and how online store platforms work. This will make it easier to collaborate with your IT team and understand the technical aspects of e-commerce.

What tools does an e-commerce specialist use?

The most common are: Google Analytics, Google Ads, Facebook Ads, email marketing tools, store platforms (e.g. IdoSell, Shoper), CRMs and ERP systems.

Where can you work as an e-commerce specialist?

E-commerce specialists are needed by retail companies, marketing agencies, startups, and large brands. They can also work as freelancers or consultants.

What are the advancement opportunities in e-commerce?

A specialist can develop into an e-commerce manager, project manager, strategic advisor, or owner of their own online store. The possibilities are wide and depend on ambition and skills.

How much does an e-commerce specialist earn?

Salaries depend on experience, industry, and employment status. Entry-level specialists earn between 4,000 and 6,000 PLN gross, while those with more experience earn 10,000 to 15,000 PLN or more.

What studies help in working in e-commerce?

Fields of study include marketing, management, e-business, computer science, and economics. A growing number of universities also offer specializations related to e-commerce.

What does a typical workday look like for an e-commerce specialist?

Typically, it involves data analysis, campaign planning, content updates, team meetings, and responding to the store's current needs. The work is dynamic and requires flexibility.

What personality traits help in this job?

Independence, analytical thinking, results-oriented approach, willingness to learn, and teamwork are essential. E-commerce is constantly changing, so flexibility is also crucial.

Can you work remotely as an e-commerce specialist?

Yes, this is one of the most remote positions in the industry. Many professionals work entirely online, regardless of the company's location.

Does working in e-commerce have a future?

Absolutely – the e-commerce industry is growing year over year, and the demand for specialists is constantly increasing. It's a dynamic environment with great potential for professional development.

Want to learn more?

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