Facebook Marketplace – how it works, what it offers and how to use it safely

What? Facebook Marketplace is a shopping platform built into the Facebook app, allowing you to sell products directly to the user community. This article explains how Marketplace works, its features, and how it differs from traditional marketplaces.

Why? Selling through Facebook Marketplace can be fast, simple, and cost-effective – it's a channel that doesn't require a sophisticated online store. Additionally, integration with your business profile and ads allows you to reach a local and engaged audience.

Who's it for? For micro-entrepreneurs, local brands, and e-commerce companies looking to test a new sales channel or supplement their existing online sales strategy.

Facebook Marketplace is a digital marketplace, or "online flea market," that allows you to quickly and conveniently buy and sell items in your area. No additional registration or complicated procedures are required – all you need is a Facebook account. Thanks to integration with the social platform, browsing listings, contacting sellers, and negotiating transaction details is incredibly simple . This solution was created for local users who value convenience and speed.

What is Facebook Marketplace and how does it work?

Facebook Marketplace a virtual marketplace built into the Facebook platform that allows users to sell and buy products and services—primarily within local communities. The entire process takes place within a single app, without the need to navigate to other websites or install additional tools. It's a fast, convenient, and intuitive solution .

You can find almost anything on Facebook Marketplace—from furniture and electronics to cars and real estate. The platform operates primarily as a consumer-to-consumer (C2C) , meaning between individuals. However, companies are increasingly using it, implementing a B2C (business-to-consumer) to reach local customers without having to invest in expensive online stores.

Security is a topic that can't be ignored. As with any online space, scams can occur here, including fake courier websites, data theft attempts, and impersonations of financial institutions. Facebook counters this by offering:

• profile verification tools,
• seller rating system,
• ability to report suspicious offers.

This builds trust, but as always, it pays to exercise common sense and caution .

Facebook Marketplace also has its drawbacks. It lacks an integrated payment and shipping system, which can be a challenge. Furthermore, business accounts have certain limitations that can hinder sales growth. Despite this, many users find it a quick and convenient way to transact locally —ideal for spontaneous sales or finding a bargain in your area.

Operating model: C2C and B2C

Facebook Marketplace is based on two main sales models:

• C2C (consumer-to-consumer) – individuals sell to other users. This is an ideal solution for local transactions: you can meet, see the product in person, and quickly finalize the sale – without intermediaries or formalities .
• B2C (business-to-consumer) – companies offer their products directly to customers. This is an opportunity for small and medium-sized businesses to increase visibility and sales without investing in complex online stores.

For example, a local florist can list bouquets on Facebook Marketplace and reach customers in their neighborhood—without the additional costs of advertising or logistics.

The combination of C2C and B2C models makes FB Marketplace flexible and responsive to diverse user needs. In the future, we can expect new features to support both individuals and businesses. The direction of development looks very promising .

Facebook Marketplace as a local marketplace and sales channel

Facebook Marketplace serves as a virtual marketplace that connects people in their immediate vicinity. Thanks to geolocation, you can browse local offers and contact sellers directly. This means:

• no delivery costs,
• the opportunity to see the product live,
• quick transaction completion,
• direct contact with the seller.

Marketplaces also work well as a sales channel for real estate and vehicles . In these categories, localization is key – the ability to view an apartment or test drive a car before buying is an advantage not every e-commerce platform offers.

With the growing number of users, Marketplace is becoming an increasingly important part of local markets. In the future, we can expect more offers in categories such as:

• local services,
• handicraft,
• organic products,
• seasonal offers.

If Facebook continues to develop tools to support local sellers and creators, Marketplace could become a key channel for local sales .

Registration Requirements and Feature Access

Facebook Marketplace is a convenient tool that allows you to sell and shop in your neighborhood—from the comfort of your home. However, before you start using it, it's worth understanding the registration requirements and how to gain full access to its features.

To use Marketplace, you must have a personal Facebook account . Only an active, private profile allows you to browse offers, post ads, and connect with other users. Without an account, you won't be able to access this feature .

Facebook may also apply additional criteria that depend on:

• country of residence,
• features you want to use,
• your account activity.

Some features may only be available in select regions or under certain conditions. It's worth checking regularly for updates and changes to platform policies to avoid any surprises.

How to enable Marketplace on Facebook

Activating Marketplace is quick and easy. Before you begin, make sure your account:

• is active ,
• meets basic privacy requirements ,
• is updated – both the application and user data.

Don't see the Marketplace icon? Follow these steps:

1. Check the app settings on your device.
2. Update your Facebook app to the latest version.
3. If you have any problems, visit the Facebook Help Center for step-by-step instructions.

After activation, you gain access to an intuitive advertising system that allows you to:

• viewing offers,
• adding your own products,
• direct contact with buyers.

This is an ideal solution for those interested in selling locally.

How to post ads and sell products

Selling on Facebook Marketplace is a great way to reach local customers—commission-free. To ensure your ads are effective, ensure the following:

• The item description should be detailed and honest. Include the item's condition, dimensions, color, brand, and any defects.
• Photos – bright, sharp, and showing the product from different perspectives. These attract attention and build trust.
• Category – appropriate to the product. For example, place a bicycle in "Sports and Recreation" and not "Other."

A well-prepared advertisement increases the chances of a quick sale and the satisfaction of both parties to the transaction.

How to buy and negotiate transaction terms

Shopping on Facebook Marketplace can be fast, convenient, and cost-effective—as long as you approach it with caution. Here's what you should do before purchasing:

• Contact the seller – ask about details, product condition and usage history.
• Negotiate the price – this is a common practice that can result in real savings.
• Choose in-person pickup , especially for larger items like furniture or appliances. This will allow you to closely inspect the goods and avoid transportation issues.

Security and satisfaction with your purchase are paramount . Therefore, it's worth taking the time to thoroughly review the offer and transaction terms before making a decision.

What product categories are available on Facebook marketplace?

Furniture and home furnishings

Facebook Marketplace is a veritable treasure trove of inspiration for anyone looking to refresh their home. Dreaming of a designer sofa? Or perhaps you're looking for a dresser with a soul that harks back to a different era? Regardless of your style—modern, classic, or vintage—you'll find something here that will transform your home.

Why is it worth looking for furniture on Facebook marketplace?

• Clear interface – easy browsing of offers and quick search for specific items.
• Direct contact with the seller – possibility of negotiations and obtaining additional information.
• Lower prices – often much cheaper than in traditional stores.
• Local nature of ads – the opportunity to see the item live and avoid delivery costs.

Marketplace is also a way to declutter your space . Do you have items just gathering dust? Listing them takes literally a moment. And the buyers? They often live just around the corner. Think about how many valuable pieces of furniture and accessories could be waiting for you in your neighborhood—ready for a second life.

Electronics and computer equipment

In a world where technology changes daily , Facebook Marketplace allows you to stay up-to-date—without having to spend a fortune. From modern smartphones and robust laptops to consumer electronics—the selection is vast.

What makes shopping for electronics on Marketplace unique?

• New and used devices – you can easily tailor the offer to your budget.
• Possibility to compare prices – a quick overview of available options.
• Direct contact with the seller – ask for details, negotiate terms, arrange pickup.
• Greater awareness of your purchase – you will learn what condition the equipment is in and why the owner wants to sell it.

The marketplace is an increasingly important source of affordable technology solutions . Perhaps this is where you'll find equipment that will make your life easier—and help you save some money?

Cars, Vehicles and Real Estate

Facebook Marketplace isn't just a place for small purchases . It's also a place where you can find something truly great—a car, a motorcycle, or even an apartment.

Why search for vehicles and properties on Marketplace?

• Local reach – easily browse offers in your area.
• Direct contact with the seller – quick details and dispelling of doubts.
• No intermediaries – less formalities, greater transparency.
• Possibility of personal inspection – crucial for larger purchases.

Marketplace shows how versatile a single platform can be . From small purchases to truly life-changing decisions. Maybe your dream car or perfect apartment is waiting right here—just around the corner?

Children's items and crafts

Facebook Marketplace is also a place full of warmth, creativity, and soul – perfect for parents and lovers of unique items. You'll find everything here: from used toys and clothing to handmade decorations and accessories.

Why buy children's items and crafts on Marketplace?

• Savings – used items are often in great condition and cost a fraction of the price of new ones.
• Supporting local artists – when you buy handmade items, you support creative people in your area.
• Uniqueness – many items are single pieces with a history.
• Quick contact and pickup – local ads allow you to quickly arrange details and pick up the item.

Marketplace proves that shopping can be not only practical but also inspiring . Ready to dive into the world of unique items waiting right outside your door?

Full list of categories you can buy and sell on FB Marketplace

Facebook Marketplace is a convenient tool for locally buying and selling a variety of products—from everyday items to cars and real estate. Thanks to its clear categories, users can quickly find offers they're interested in and contact sellers directly.

Categories available on Facebook Marketplace (alphabetically; as of 2025-03-31):
Office Supplies, Pet Supplies, Home Supplies, Home Improvement Supplies, Sporting Goods, Free Items, For the Family, Homes for Sale, Electronics, Hobbies, Musical Instruments, Clothing, Garden & Outdoors, Classifieds, Vehicles, Entertainment, Rental Properties, Toys & Games.

Communication and interaction between users

In the digital age, user-to-user interactions are the foundation of every social media platform, and Facebook Marketplace is no exception. Thanks to full integration with Facebook, users gain access to a range of tools that not only facilitate communication but also build mutual trust—the key to successful transactions.

The most important element is fast and intuitive communication . Buyers and sellers can connect almost immediately after posting an ad, which is especially important when time is of the essence.

Messenger—Facebook's popular instant messaging service—plays a key role here. It enables real-time conversations , which is invaluable for:

• setting the price,
• discussing delivery terms,
• asking additional questions,
• negotiations and confirmations.

This direct form of contact makes the entire process more transparent and – equally importantly – secure , especially when we are dealing with a private person and not a company.

Technology is constantly evolving. What might the future hold for us?

• Automatic message translations – facilitating communication between users from different countries,
• Smart reply suggestions – speed up conversations,
• Voice assistants – those who conduct conversations on behalf of the user.

One thing is certain – the direction of development is heading towards even greater user convenience.

The role of Messenger in buyer-seller contacts

Messenger is much more than just a simple instant messenger —it's a digital bridge connecting both sides of a transaction. Its greatest advantage is real-time conversations , which enable instant:

• asking questions,
• providing answers,
• negotiations,
• confirming transaction details.

On Facebook Marketplace, Messenger serves as the default communication channel —and for good reason. It's also a key element of a sales strategy . Sellers who respond quickly and effectively gain greater trust and better reviews, which directly translates into higher sales performance.

Example: Someone who responds within minutes and provides clear information is much more likely to close the deal than someone who responds after several hours.

What does the future hold? Possible development directions include:

• Chatbots – automatically answering frequently asked questions,
• Payments in the chat window – allowing you to complete transactions without leaving the app,
• Integration with delivery systems – allowing you to track your shipment directly in chat.

Features like these could completely change the way we shop online.

User profile verification and seller rating system

Trust and security are the two pillars on which every sales platform is based. Facebook Marketplace understands this perfectly, which is why it places such great importance on profile verification and the rating system .

Thanks to these mechanisms, users can make purchasing decisions based on the real experiences of others. The rating system acts like a digital reputation —after each transaction, they can leave a review, which affects the seller's credibility.

How do ratings work on Facebook Marketplace?

Facebook Marketplace ratings allow users to share their opinions on a transaction. Ratings can be left for both buyers and sellers, but only on the Facebook mobile app for iOS and Android devices. This feature is not available on facebook.com or the Facebook Lite app.

Buyer ratings are completely private and visible only to them. Seller ratings become public only after at least five reviews have been posted. At that point, they are visible to anyone viewing the seller's profile on Marketplace.

Seller ratings are displayed on all Facebook platforms—except Facebook Lite, where they can only be viewed on the specific listing page. It's important to note that Facebook doesn't verify whether the reviewer actually made a purchase or used the service, which may affect the accuracy of the reviews.

The more positive reviews, the greater the trust and the chance of a sale.

Example: A user with a confirmed profile and many positive reviews inspires much more trust than someone with no sales history.

What might the future hold?

• More extensive seller profiles – including additional information and statistics,
• Identity verification – e.g. using identity documents,
• Point system – rewarding reliability and punctuality,
• Trusted seller labels - visible next to ads.

The more transparency, the greater the comfort and peace of mind for all platform users.

Transaction security on Facebook Marketplace

Security on Facebook Marketplace is the foundation of every successful transaction. Unfortunately, as the platform's popularity grows, so does the number of scammers who prey on your inattention. Therefore, it's important to know what to look out for and how to effectively protect yourself.

The most common threats are scams in various forms —from fake accounts, to suspiciously attractive offers, to dangerous links leading to phishing sites. Although Facebook implements security measures, you are the first line of defense . Vigilance and common sense are your most effective tools.

To increase the security of your transactions , Facebook Marketplace offers several useful features:

• Seller ratings – allow you to assess credibility based on the opinions of other users,
• Profile verification – check if the account looks authentic and is active,
• Information about the duration of use of the Marketplace – newly created accounts may be suspicious.

Even the best security measures aren't a substitute for caution. What tricks do scammers use? And what can you do to avoid falling victim? Let's find out together.

The most common scams and how to avoid them

Facebook Marketplace, like any sales platform, attracts more than just honest users. One of the most common scams is fake offers —enticing prices, but completely fabricated. Scammers impersonate sellers, hoping to make a quick profit at the expense of your trust.

Another popular method involves links to fake websites . These look legitimate, but their purpose is to steal your personal or financial information. Clicking on such a link could result in losing your money or access to your account.

To avoid threats, remember a few rules:

• Check the seller's profile – pay attention to photos, activity history and reviews,
• Avoid suspicious messages – especially those with language errors or an emphasis on quick action,
• Don't click on unknown links – even if they look legit.

Facebook uses algorithms to detect suspicious activity, but you are the most important guardian of your security . Ask questions, analyze the details of the offer, and don't be afraid to say no. It's better to be safe than sorry.

Fake courier and banking websites – fraud mechanisms

One of the more insidious ways of fraud is through fake courier and banking websites . Scammers create websites that look very similar to the real thing to steal your login details or force you to pay for a service that doesn't exist.

How does it work? Here's a typical scenario:

1. You receive a message with a link to a supposed courier company website,
2. After clicking, you will be taken to a form requesting personal data or payment,
3. Or you are redirected to a bank website that looks familiar but is designed to steal logins and passwords.

The result? Serious financial losses.

How can you protect yourself against this? Just stay vigilant and follow a few rules:

• Check the website URL carefully – fake websites often have typos or unusual domains,
• Never provide login details via private messages – this is the most common method of fraud,
• Remember – no serious company asks for such information in this way.

The ability to distinguish a real website from a fake one is a valuable skill today that can save you from many problems and loss of money.

Recommendations for secure payments and personal pickup

Secure payments and in-person pickup are two pillars worth basing every transaction on on Facebook Marketplace. Unfortunately, in the age of convenient online payments, the risk of fraud is increasing – so it's worth knowing a few proven rules.

It is best to use trusted payment systems such as:

• PayPal – offers buyer protection and refund options,
• Credit cards – banks often allow transactions to be reversed in the event of fraud,
• Chargeback platforms provide an additional layer of protection.

Avoid transfers to unknown accounts , especially without prior contact and verification of the seller - this is the easiest way to lose money.

Personal pickup is a great option that allows you to:

• See the product live – you will make sure that the product matches the description,
• Evaluate the seller – his behavior can say a lot about his honesty,
• Avoid shipping costs – and potential delivery problems.

It's best to meet in a public place and, if possible, bring someone you know . It's a small effort that can give you peace of mind.

Ready to shop safely? Remember – caution is your best investment .

No payment and delivery system

Facebook Marketplace has gained significant popularity , but not everything works perfectly. The biggest drawback is the lack of an integrated payment and shipping system . What does this mean in practice? Each transaction requires individual arrangements between the buyer and seller—from selecting a payment method to arranging shipping. For many users, especially beginners, this can be cumbersome and discouraging.

Unlike platforms like Allegro or OLX , Marketplace doesn't offer courier broker support. This creates a number of problems:

• Greater risk of misunderstandings between the parties to the transaction,
• No protection for buyers and sellers in the event of disputes,
• Potential fraud resulting from lack of payment verification,
• Additional logistical responsibilities on the part of users.

This poses an even greater challenge for businesses. To take Marketplace seriously, they must rely on external payment and logistics tools. This increases order fulfillment times and can negatively impact customer trust .

Will Facebook decide to implement comprehensive payment and logistics solutions? If it wants to keep up with the competition and meet user expectations, it's high time for change.

Limitations of business accounts and their impact on sales

Business Facebook accounts have access to extensive marketing tools. However, in the context of Marketplace, their capabilities are severely limited . Businesses cannot directly post sales ads, forcing them to:

• using private accounts,
• looking for alternative ways of promotion,
• bypassing the platform's regulations,
• resignation from presence on the Marketplace.

This is especially frustrating for small and medium-sized businesses that want to reach local customers without unnecessary complications. These limitations affect not only the platform's user experience but also the diversity of offers available to users .

Despite this, many companies still see Marketplace's potential as a place to build relationships with customers in their immediate area. If only Facebook allowed listings to be posted directly from business accounts, the platform could gain in professionalism and become much more attractive to businesses .

Marketplace as a tool mainly for individual users

Facebook Marketplace was created with individual users in mind . It's a virtual marketplace where neighbors can quickly and easily exchange items—from old furniture to electronics. Simplicity, localization, and direct contact are the key advantages that attract users.

For businesses, however, the current service format can be quite challenging. Support for corporate accounts is lacking, and sales automation is severely limited . As a result, entrepreneurs must:

• mess around with the publication of offers,
• look for system workarounds,
• use external tools,
• move to other sales platforms.

The question is: will Facebook find a way to reconcile the needs of everyday users with the expectations of businesses? If so, Marketplace could become a truly universal and convenient commerce tool— for everyone, without exception .

Opportunities for promoting offers and advertising

In the digital age, effective promotion isn't a luxury—it's a necessity. Facebook Marketplace offers a wide range of tools to help promote your products and reach new audiences. But how can you stand out among hundreds, perhaps even thousands, of similar listings? How can you ensure your offer doesn't get lost in the crowd?

Promoting listings on Marketplace

Want your ad to be not only visible but also eye-catching? Promote it. Paid listings can help your listing appear higher in search results, which means more people will see it . And greater reach means a greater chance of a quick sale.

Imagine selling a city bike in the spring. Your promoted offer reaches people who are looking for such equipment right now—before they even have a chance to click on other ads. This is an advantage not to be underestimated. A simple move, but it can yield real results.

Using Facebook Ads to increase your reach

Facebook Ads is more than just advertising. It's a precise tool that lets you reach exactly where you want to be. You can target campaigns to specific audiences by:

• location,
• age,
• interests,
• purchasing behavior.

Let's say you run a pet supplies store. Facebook ads allow you to reach dog owners in your area directly. This not only saves money but also increases effectiveness —because you're speaking to those who might actually be interested.

And if you want to go a step further? Experiment:

• change target groups,
• test different ad formats,
• compare campaign results,
• adapt the message to the recipient.

The better you tailor your message, the greater the chance that someone will click on your offer. Sometimes, a small change is enough to achieve a better result.

Marketplace as an advertising and marketing channel

Facebook Marketplace isn't just a sales platform. It's also a powerful marketing tool that can help you build brand recognition and acquire loyal customers. Integration with Facebook Ads allows you to maintain consistent messaging —one that not only sells but also stays in the mind.

The key to success? Analysis and optimization. You have access to data that shows what's working and what's not. You can:

• test different ad formats,
• check when your ads perform best,
• adjust the broadcast schedule,
• optimize campaigns in real time.

Example: If you notice your ads convert better on weekends, set your ads to run then. Simple? Yes. But also incredibly effective.

Benefits for local communities and individual users

Facebook Marketplace is more than just a simple classifieds platform—it's a digital marketplace that truly makes everyday life easier. Thanks to its intuitive interface and location-based features , you can quickly find the item you need or just as easily sell something that's just taking up space at home. The biggest advantage? Everything happens locally —you don't have to drive across town to pick up a bike or sell a table. Just a few clicks and you'll be meeting someone in the neighborhood.

A huge advantage of Marketplace is its universal accessibility . Every Facebook user can post a free ad , making the platform an ideal place to:

• getting rid of unnecessary things from the house, basement or garage,
• starting small trade without investing in infrastructure,
• managing offers by linking ads to the user profile,
• conducting conversations with potential buyers in a transparent manner.

Moreover, linking ads to your user account increases your sense of security – you know who you are talking to, which reduces the risk of fraudulent transactions.

And don't forget about its enormous reach . Facebook has millions of users, and your ad can reach hundreds, even thousands, of people in your region. This is a real opportunity to:

• quick sale without leaving home,
• establishing local relationships and building a neighborhood community,
• saving time and money thanks to local transactions,
• convenience - you do everything from the app.

Facebook Marketplace combines ease of use with local reach and convenience, creating a space that truly works for users.

Disadvantages due to technical limitations and fraud risks

Despite its many advantages, Facebook Marketplace is not without its flaws . The biggest problem remains the lack of integrated payment and shipping options . Users must determine the transaction terms themselves, which carries risks:

• misunderstandings regarding payment or receipt of goods,
• loss of money in the case of a dishonest seller,
• no guarantee of receiving the purchased item,
• lack of support in the event of a dispute between the parties.

For people accustomed to the convenience of online shopping, where everything is done on one platform, this can be a serious drawback.

Entrepreneurs also face problems . They often have to use private accounts to post offers, which leads to:

• difficulties in managing sales and communicating with customers,
• lack of a professional image , which may discourage buyers,
• limited visibility of company offers,
• abandoning the platform as a sales channel.

Transaction security also shouldn't be overlooked . Facebook Marketplace doesn't offer a verification system or buyer protection. While its terms and conditions specify what can be sold, in practice:

• there is a lack of effective tools to fight fraudsters,
• dishonest users can act without major consequences,
• Recovering money after a failed transaction can be almost impossible.

More and more people are asking: Will Facebook introduce changes that will improve user experience and security? Expected features include:

• integrated payments directly through the platform,
• system of ratings and opinions about sellers and buyers,
• delivery options with the ability to track the shipment,
• user and offer verification mechanisms

Users are eagerly awaiting these changes because the potential of Facebook Marketplace is huge – it just needs to be fully utilized.

E-commerce trends and the role of the Marketplace in 2025

Technology shows no signs of slowing down – the way we shop changes every year: faster, more convenient, more intuitive. E-commerce is undergoing a dynamic transformation, and Facebook Marketplace is emerging as a key player, likely to play an even greater role in our daily shopping lives in 2025.

sales platforms become increasingly integrated into our habits , places like Marketplace become not only practical but also strategic – especially from the perspective of sellers. Why them?

• Ease of use – intuitive interface and quick publication of ads.
• Huge reach – access to millions of users in one place.
• Increased sales effectiveness – better matching of offers to customer needs.
• New audiences – reaching people who were previously beyond the reach of traditional channels.

One of the most promising areas of Marketplace development is personalization . Thanks to advanced algorithms and data analysis, Facebook is increasingly predicting our needs—sometimes before we even realize them.

For example, are you looking for a bike? The platform will not only show you local offers, but also suggest:

• bicycle helmets and accessories,
• nearby services and repair points,
• complementary products, e.g. water bottles or meters,
• promotional offers tailored to your location.

This type of personalization not only increases sales opportunities – it is also a way to build loyalty and positive shopping experiences.

In a world where more and more businesses are moving online, Facebook Marketplace could prove to be a real game-changer , especially for small and medium-sized businesses. Through precise ad targeting and user behavior analysis, companies can:

• reach your customers more effectively,
• better plan marketing activities,
• optimize advertising budgets,
• build a stronger online presence.

And this is just the beginning . Will innovations emerge in the coming years that will further strengthen Marketplace's position in the e-commerce world? We don't know. But one thing is certain – this platform's potential grows with each passing year . It's worth keeping an eye on.

Potential for feature development and integration with other Facebook services

Since its US debut in 2016, Facebook Marketplace has been steadily growing . Year after year, it's gaining ground in the global e-commerce landscape. One of its greatest strengths is its ability to integrate with other Facebook services , opening up entirely new opportunities for users and businesses.

Example? Payments via Messenger – thanks to them, shopping becomes:

• faster,
• simpler,
• more comfortable,
• without having to log in to external systems.

in Poland since 2017 , but its full potential has yet to be discovered. Integration with advertising tools like Facebook Ads and social media features can significantly increase the platform's appeal.

Imagine seeing a product in a friend's story and being able to buy it with one click. Sounds like the future? And it's already happening .

What's next? Collaborating with technology and business partners can accelerate the development of new features that will make Marketplace even more intuitive and user-friendly. We can expect solutions like:

• integration with logistics services,
• automatic product recommendations,
• use of augmented reality (AR) to present offers,
• full synchronization with the user account and purchase history.

The possibilities? Virtually limitless . It all depends on the needs of users and the creativity of the Facebook team. One thing is certain – Marketplace has the potential to become not just a place to sell, but a true shopping hub of the future .

Facebook Marketplace FAQ – Frequently Asked Questions and Answers

What is Facebook Marketplace?

Facebook Marketplace is a built-in classifieds platform that allows users to buy and sell items in their location. It operates within the Facebook app and allows for easy communication between sellers and buyers. Listings are displayed in a catalog format within the app and on the Facebook website.

How to add an ad on Facebook Marketplace?

To add a listing, go to the Marketplace tab, click "+" or "Create a new listing," and complete the product information. Simply add photos, a description, price, and location. The listing will be published after approval by the system.

Is Facebook Marketplace free to use?

Yes, posting a listing is free for both individuals and businesses. There are no sales commissions or listing fees. You can also promote your listing using paid advertising.

What products can I sell on Marketplace?

You can sell new and used items from a variety of categories, including electronics, furniture, vehicles, clothing, and local services. Items prohibited include medications, weapons, alcohol, counterfeit products, and animals. A full list can be found in Facebook's Terms of Service.

Can I sell without a business account?

Yes, a private Facebook account is sufficient to post a listing as an individual. A business account is only required for using Sales Manager or Ads. Private users can have a limited number of listings.

How to contact a buyer or seller?

Communication takes place via Messenger. Clicking on an ad allows you to send a message to the seller or respond to buyer inquiries. Providing contact information outside of the system is not recommended.

Does Facebook verify transactions?

No, Facebook does not mediate transactions and is not responsible for their execution. All arrangements, payments, and deliveries are made between users. We recommend caution and using local pickups.

Can I edit or delete an ad?

Yes, you can edit or delete any ad from the "Your Ads" tab. You can also extend the duration of the ad or resubmit it after it expires.

Why was my ad rejected?

Facebook may reject a listing if it violates Community Guidelines or Marketplace policies. This includes prohibited items, misleading descriptions, fake photos, or copyright infringement.

What are the most common mistakes when selling on Marketplace?

Common errors include missing photos, unclear descriptions, missing prices or locations, and unresponsive messages. A low-quality listing can result in lower reach and a lack of interest.

How do ratings work on Facebook Marketplace?

Ratings are used to express opinions about buyers and sellers after a transaction has been completed. They can only be posted via the Facebook mobile app. Reviews help other users assess trustworthiness.

Are ratings public?

Buyer ratings are private and visible only to them. Seller ratings become public once they have accumulated at least five reviews, at which point they are visible to anyone on their Marketplace profile.

Where can I see reviews about the seller?

Reviews are visible on a seller's profile and on their listings in the app and on their Facebook website. In the Facebook Lite app, they are only available on the product details page.

Does Facebook verify if a review comes from a real buyer?

No, Facebook does not verify whether the person leaving a review actually purchased the product. Reviews are voluntary and can be left after any Messenger conversation, regardless of whether a transaction is completed.

Where can I rate another user?

Ratings can only be posted on the Facebook mobile app for Android and iPhone. This option is not available on the web or in Facebook Lite.

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