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e-commerce

What is subscription sales and how can it accelerate your business growth?

Subscription sales are an increasingly popular business model, gaining traction in e-commerce. With regular payments, companies can secure a steady income, while customers enjoy convenience and time savings. In this article, we explain how subscription sales work, their advantages and disadvantages, and which services can help implement them.

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news

BaseLinker Index December 2025 – what is changing in Polish e-commerce?

The BaseLinker Index reached a record high of 171 points in December 2025, demonstrating the growth of e-commerce activity in Poland. This increase is driven by higher order volumes and higher basket values. Learn about the importance of this index for online stores and how it could impact the future of the e-commerce market in Poland.

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e-commerce

Hodafy and real profitability on Allegro: how to regain control over margins and costs

Are your Allegro listings actually making money, or are they just generating revenue? Hodafy is an app that organizes costs, margins, Allegro Ads spend, and the impact of returns, allowing you to quickly see where profits are growing and where they're disappearing. In this article, I show you how Hodafy works, the benefits of integration with IdoSell, and how to use data to make better sales decisions in the digital world.

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SEO

Website migration and SEO – how to avoid losing position after the move?

Website migration is one of the riskiest steps from an SEO perspective. Changing your domain, URL structure, or CMS can lead to a drop in visibility and loss of organic traffic if not properly planned. This article explains why migration impacts SEO, the most common mistakes, and how to step-by-step protect your SEO from losses. This is a practical guide for companies wishing to consciously migrate without impacting their Google rankings.

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e-commerce

Using AI in SEO – automation and intelligent optimization

In the age of digital transformation, artificial intelligence is becoming an invaluable support for SEO. Automating processes like keyword selection and content generation allows SEO specialists to focus on more creative and strategic activities. In this article, we discuss how AI impacts daily SEO work, which tools are worth implementing, and how to leverage AI to achieve better results faster.

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e-commerce

Big Google update: what's changing and how to respond in SEO?

Google results can fluctuate from day to day, but when visibility begins to fluctuate, it's usually due to a major algorithm update. In this article, we'll show you how to distinguish the effect of an update from a technical issue, what most often causes declines in online stores, and how to analyze your Search Console data step-by-step to implement a sound recovery plan without panicking.

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e-commerce

Google: Canonical Can Be Set by JavaScript - What This Means for SEO and E-Commerce

Canonical is one of the most important signals that organizes Google's index for online stores – and an error in this case can reduce the visibility of categories and products. Google has confirmed that canonical can also be set via JavaScript, provided it's consistent and doesn't conflict with any signals. In this article, I show when it makes sense, where the potential pitfalls are (SPA, filters, parameters), and how to verify that Google is selecting the correct URL version.

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audits

Step-by-step e-commerce analysis: what to improve to sell more?

Are your online store sales not growing, even though traffic is high? It's usually not "bad luck," but rather bottlenecks hidden in the data and the purchase path. In this article, I'll show you step-by-step e-commerce analysis: how to check your funnel, assess traffic quality, improve product pages, simplify your cart and checkout, and boost retention. At the end, you'll also find practical tips on how to approach this with the help of Digital World services—no-frills, with priorities and specific implementations.

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